VP of Sales

Reflex Sales Group; Calabasas (CA); On-site; USD 180,000 - 300,000; Full time

Job summary

Reflex Sales Group is seeking a VP of Sales to lead on-site, full-time efforts in Calabasas, CA. The role centers on building major brand relationships, closing significant inventory deals, and directing a high-performing sales team.

You will work closely with the CEO to shape strategy, leverage AI tools, and expand revenue across categories. The ideal candidate has 8+ years of B2B sales, a strong brand network, and a proven ability to generate sizable revenue while nurturing talent and

Qualifications

• 8+ years of B2B sales experience with major brands & retailers.
• Strong existing network of brand relationships and the ability to open doors at large organizations.
• Demonstrated track record of generating revenue and negotiating high‑value deals.

Responsibilities

• Build relationships with major consumer brands and turn them into long-term Reflex partners.
• Personally lead meetings, negotiate opportunities, and close significant inventory deals.
• Recruit, manage, and develop a high-performing sales team and set clear targets and processes.
• Drive account plans for key partners and work with the CEO on strategy, talent, and partnerships.
• Travel to major industry events and meet brands and partners across the U.S. and internationally.

Skills

Relationship building

Deal negotiation

Team leadership

Sales strategy

AI tool proficiency

Tools

CRM

Automation

Job description

Build relationships with the world's leading consumer brands. Lead our sales team. Help build an AI-native company alongside the CEO.

Location: Calabasas, CA | Full-Time, In Office

Compensation:Base Salary + Performance-Based Profit Share + Upside

Reports to: CEO

About Reflex

Reflex Sales Group is a B2B closeout firm specializing in excess inventory solutions for top brands in the consumer goods space. Over the past 15 years, we've built relationships with more than 2,000 brands, completed 5,000+ deals, and developed a distribution network spanning 65,000+ retail doors globally, while gaining recognition by earning a ranking on the Inc 5000 Fastest Growing Companies 7 separate times.

We're a lean, entrepreneurial team with significant scale, and we're looking for an exceptional VP of Sales to help lead our next stage of growth.

Role Description

We're looking for a VP of Sales, on-site & full-time in Calabasas CA, who is first and foremost an exceptional relationship builder and dealmaker.

You should be someone who can walk into a meeting with a major global brand, earn credibility with senior executives, build the relationship, and create opportunities for Reflex to become a trusted inventory partner.

This is not a traditional corporate VP role. You will personally develop major brand relationships and generate revenue, while also recruiting, managing, and developing our sales team. You'll work directly alongside the CEO as a key leader across the business, helping shape sales strategy, technology, talent, partnerships, and growth.Day-to-day responsibilities include managing sales teams, setting performance targets, coaching team members, and driving account plans for key partners.

We're looking for someone entrepreneurial, highly connected, commercially sharp, and extremely comfortable using AI and technology to operate faster and smarter.

What You'll Own:

Brand Relationships & Revenue

• Build relationships with major consumer brands and turn them into long-term Reflex partners
• Personally open doors, lead meetings, negotiate opportunities, and close significant inventory deals
• Expand existing brand relationships and create repeat business
• Develop a strong pipeline of new brand partners across apparel, footwear, accessories, home, beauty, consumer products, and other categories
• Represent Reflex with senior executives at some of the world's largest brands
• Recruit, manage, coach, and develop a high-performing sales team
• Establish clear goals, accountability, and sales processes
• Work alongside the team on major opportunities rather than managing from the sidelines
• Identify new categories, channels, and opportunities for growth
• Build a sales organization capable of scaling significantly beyond where Reflex is today
• Be highly proficient with AI tools and use them as part of your everyday workflow
• Help build an AI-native sales organization where technology increases productivity rather than adding complexity
• Leverage CRM, automation, data, and AI to improve prospecting, relationship management, decision-making, and sales execution
• Continuously identify ways technology can make the team faster and more effective
• Serve as a right hand to the CEO on sales, talent, strategy, and key company initiatives
• Help identify and recruit exceptional people as the company grows
• Participate in strategic partnerships and other growth opportunities
• Bring solutions, make decisions, and take ownership rather than waiting for direction

Travel

• Attend major industry trade shows and events
• Meet directly with brands and strategic partners throughout the U.S. and internationally as needed

You Might Be the Right Fit If You...

• Have 8+ years of B2B sales experience, with meaningful experience selling to or working directly with major consumer brands & retailers
• Have a strong existing network of brand relationships and know how to open doors at large organizations
• Have personally generated significant revenue and negotiated complex, high-value deals
• Have recruited, managed, and developed successful salespeople
• Are highly proficient with ChatGPT, Claude, and modern AI tools, and already use AI meaningfully in your work
• Understand CRM, automation, data, and modern sales technology
• Are entrepreneurial and want ownership, responsibility, and upside rather than layers of corporate structure
• Are equally comfortable closing a major deal, coaching a salesperson, recruiting talent, and working through a strategic problem with the CEO
• Are competitive, resourceful, relationship-driven, and relentlessly execution-focused
• Want to work full-time, in person in Calabasas with a small, ambitious team

We're looking for someone who still loves the hunt, builds relationships personally, gets into deals, develops people, embraces new technology, and wants to have a meaningful impact on the company.

If that sounds like you, we'd like to meet you!