VP of Marketing & Economic Development

Mid-America Economic Development Council; Lake Charles (LA); On-site; USD 100,000 - 130,000; Full time

Job summary

A regional economic development organization in Lake Charles, LA, is seeking a VP of Marketing & Communications to lead branding and marketing efforts. The role requires a Bachelor's degree, 7–10+ years of experience in marketing, and a strategic mindset. Responsibilities include leading brand stewardship, executing marketing campaigns, managing budgets, and fostering regional partnerships. The position is both strategic and hands-on, ideal for a seasoned leader motivated to drive economic growth in Southwest Louisiana.

Qualifications

• 7–10+ years of progressive experience in marketing and communications.
• Experience with digital platforms, CMS tools, analytics, and basic design tools.
• Highly organized, adaptable, and effective in a fast-paced environment.

Responsibilities

• Lead the refresh and stewardship of the regional economic development brand.
• Design and execute regional economic development marketing campaigns.
• Oversee development and launch of a business-facing website.
• Manage the marketing budget and external vendors.

Skills

Strategic thinking

Collaboration

Content development

Digital platforms

Education

Bachelor’s degree in marketing or related field

MBA, Marketing, Communications, or related field

Tools

CMS tools

Adobe or similar design tools

Job description

A regional economic development organization in Lake Charles, LA, is seeking a VP of Marketing & Communications to lead branding and marketing efforts. The role requires a Bachelor's degree, 7–10+ years of experience in marketing, and a strategic mindset. Responsibilities include leading brand stewardship, executing marketing campaigns, managing budgets, and fostering regional partnerships. The position is both strategic and hands-on, ideal for a seasoned leader motivated to drive economic growth in Southwest Louisiana.