VP of Marketing

Yoodli AI Roleplays; Washington (District of Columbia); Hybrid; USD 180,000 - 230,000; Full time

Benefits offered by this job

Equity

Bonus

Healthcare

Dental

Vision

401k

Flexible PTO

Job summary

Yoodli is seeking a VP of Marketing to lead and scale our marketing function as a member of the executive team. This full-stack leadership role requires building a demand engine, owning pipeline end-to-end, and shaping positioning, branding, and customer stories.

You will lead product marketing, category creation, and partnerships, while directing a four-person team in a hybrid Seattle office. The role emphasizes measurable marketing, experimentation, and executive communication with the CEO and

Qualifications

• Proven track record as a marketing leader in a B2B SaaS company, ideally scaling to $100M ARR.
• Experience building a measurable demand engine and reporting to executives.
• Ability to lead cross-functional teams and drive strategy with data.

Responsibilities

• Build the demand engine and own end-to-end pipeline generation across channels.
• Make marketing measurable with ops, attribution, and reporting foundations.
• Own storytelling, product marketing, positioning, and competitive messaging.
• Lead category creation, branding, press, analyst relations, and thought leadership.
• Grow with partner marketing and manage an four-person team across functions.

Skills

Executive leadership

B2B SaaS

Demand generation

Marketing strategy

Team leadership

Tools

Marketing automation

CRM/Analytics

Job description

Job Description

Yoodli helps people get measurably better in their careers. We help individuals achieve this by helping them land their job, onboard at their companies, learn new skills, practice a speech, sales pitch or difficult conversation, and then take your Yoodli coach with you from one role to the next. For organizations, this means helping you upskill your entire workforce for the AI Future.We've always believed in the human potential. In 2021, Esha and Varun started Yoodli as an AI communication coach - to help people communicate with confidence. Since then, our users have used Yoodli for so much more: to learn new concepts through AI Roleplays, practice different kinds of conversations (sales pitches, job interviews, manager conversations), and even use Yoodli as their personal coach to help them learn to use Gemini, Claude or other AI Tools. It's why we expanded our technology to be the AI Platform for Human Skills.

Who We Are Our team includes former employees from Google, Apple, Microsoft, Tableau, and beyond, united by a passion for empowering people using AI. We're headquartered in the heart of Seattle, and we're having a lot of fun along the way. Our culture is built on failing fast, iterating constantly, and taking bold bets. We value humility, authenticity, and a can-do-attitude.

We're backed by Madrona, Neotribe the Allen Institute for AI, Cercano, and have raised over $60M to date.

Our customers include Google, RingCentral, Databricks, Snowflake, Sandler Sales, Dale Carnegie, Toastmasters, and users in over 150 countries.

We've been featured in Forbes, Fortune, WSJ, Geekwire, ZDNet, and several other outlets ( You can try the platform for free at and learn more about us in this TED Talk.

The Role

Yoodli is looking for a VP of Marketing to lead and scale our marketing function as a member of the executive team, reporting directly to the CEO and participating in board meetings. This is a full-stack marketing leadership role for someone who treats pipeline as the first proof point. You'll build a demand engine the board can see working, and you'll use that credibility to invest in the positioning, category, brand, and customer stories that make the engine compound. You've done this inside a B2B SaaS company scaling through the growth phase up to $100M ARR, and you know what breaks, what gets rebuilt, and what has to be invented for the first time.You're a builder and a leader. You're comfortable writing the positioning doc, standing up the campaign, or shipping the landing page yourself with AI-native tools, and equally comfortable hiring, developing, and directing a team to scale beyond what you can do alone. You bring bold bets, run them as experiments, and you kill what isn't working fast.

What You'll Do

• Build the demand engine.
• Own pipeline generation end to end across paid, organic, partner, events, and outbound support, with clear accountability for pipeline contribution, CAC, conversion, and ROI on spend.
• Make marketing measurable.
• Stand up the marketing ops, attribution, and reporting foundation that lets us see what's working, and partner with Sales and RevOps so marketing-sourced and marketing-influenced pipeline turns into revenue.
• Own the story.
• Lead product marketing and positioning, including the shift to Yoodli as an AI Platform for Human Skills. Set the messaging Sales sells with, run launches, and own competitive and packaging alongside Sales and Product.
• Build the category and the brand.
• Make Yoodli the company people point to. Lead press, analyst relations, social, and thought leadership, and find the bets that get us talked about.
• Turn customers into the growth engine.
• Build customer marketing and advocacy so proof points like Google Cloud, Snowflake, and Harness become a repeatable asset for pipeline and expansion.
• Grow with partners.
• Build partner marketing with the ecosystem that already drives revenue for us, including Salesforce, SAP, FranklinCovey, and Korn Ferry.
• Lead the team.
• Inherit a team of four across events and field marketing, product marketing, growth marketing, and press and social. Develop them, hire where the gaps are, and build a function that scales beyond your own hands.
• Communicate at the executive and board level.
• Translate marketing strategy and performance into a clear, credible narrative for the CEO, leadership team, and board, and shape company strategy alongside Sales, Product, and CS.
• Place bold bets.
• Propose well-reasoned experiments, take calculated risks, double down fast on what works, and cut what doesn't.

You Might Be a Fit If You...

• Have led marketing as an executive reporting to a CEO, or been a senior marketing leader, inside a B2B SaaS company scaling through the growth phase up to $100M ARR.
• Have built a marketing measurement model that a CFO and a board trusted, and can walk us through the funnel math for a business you ran.
• Have set a marketing vision a company rallied behind, and can point to the moment it changed how Sales sold.
• Have run the full function, not just one channel: demand gen, product marketing, brand and comms, partner and customer marketing, and marketing ops — and know how to invest across them without learning any of them on the job.
• Communicate exceptionally well with executives and boards, and can defend your funnel and spend in a room full of skeptics.
• Build with AI-native tools and ship without waiting on engineering. You know legacy marketing playbooks don't cut it anymore.
• Can do the work yourself and lead through others, and know when each is called for.
• Have a track record of bold bets, experiments, and smart risks rather than playing it safe.
• Are a great people leader who develops the team you have and hires the team you need.

Logistics

Seattle-based, hybrid three days a week in our downtown office.

Why Yoodli

• Competitive compensation ($180,000-$230,000 salary) plus significant bonus and meaningful equity.
• Full benefits: healthcare, dental, vision, 401k, flexible PTO.
• High-impact, mission-driven work with direct customer feedback loops.
• Work with a humble, driven, deeply collaborative team.
• A product you'll use and believe in – every single week.