VP of Marketing

Read AI; Seattle (WA); On-site; USD 225,000 - 260,000; Full time

Benefits offered by this job

Low deductible health plans

Flexible time away

Family leave programs

Job summary

Read AI is seeking a VP of Marketing to spearhead their first scaled marketing function and drive both product-led and traditional growth strategies. The role involves defining market narrative, managing diverse teams, and optimizing acquisition channels. Candidates should have proven SaaS or AI experience, a strong focus on data-driven strategies, and a background in communications. Compensation ranges from $225,000 to $260,000, plus equity and benefits, with flexible work arrangements.

Qualifications

• Proven experience leading marketing at VP-level or strong Director ready to step up.
• Deep experience with product-led growth and paid acquisition strategies.
• Ability to navigate ambiguity while driving product and marketing alignment.

Responsibilities

• Define and own the marketing strategy and narrative.
• Build and manage teams for marketing execution.
• Scale demand generation through various channels.
• Align product, sales, and marketing for cohesive strategy.

Skills

Proven VP-level in high-growth SaaS or AI

Experience in PLG + paid acquisition

Strong background in communications and storytelling

Data-driven with intuition on growth levers

Job description

About Us

At Read AI we’re redefining how teams collaborate by bringing intelligence to every conversation. Our platform supercharges productivity across meetings, messages, and email, so work gets done faster, smarter, and with better focus. We integrate seamlessly with tools like Zoom, Microsoft Teams, Google Meet, Slack, and more, helping teams stay aligned and move forward, whether they’re in the same room or across time zones. Backed by $81 million in funding from Smash Capital, Madrona, and Goodwater Capital, Read AI is growing. If you're excited to shape the future of AI‑powered collaboration and want to make an impact at a product‑focused startup, we’d love to meet you.

The Role

Read AI is hiring a VP of Marketing to build and lead the company’s first scaled marketing function, turning strong product‑led growth into a repeatable, global growth engine. This role sits at the intersection of product, growth, and revenue. It is responsible for defining Read’s narrative, scaling acquisition, and building the systems that convert viral adoption into enterprise expansion. You will start as a player‑coach, owning strategy while building the team, agency ecosystem, and execution engine from the ground up.

What You’ll Do

• Own the Marketing Strategy & Narrative
• Define positioning, messaging, and category ("system of record for meetings")
• Act as the quarterback of product marketing (PMM) and company narrative
• Translate product velocity (AI assistant, digital twin, integrations) into clear use cases
• Bridge the gap between Read AI’s B2C and B2B customer profiles
• Build the Marketing Function from Scratch
• Hire and lead PMM, demand generation, content, and design teams
• Stand up the full marketing stack (paid, lifecycle, SEO/AEO, CRM, analytics)
• Manage agencies and external partners for rapid execution
• Scale Demand Generation & Paid Acquisition
• Build and optimize paid channels (search, social, programmatic) as a key growth lever
• Improve customer acquisition cost (CAC), conversion, and LTV through experimentation
• Expand beyond heavy organic/viral reliance into predictable acquisition
• Drive Product‑Led Growth (PLG) Expansion
• Optimize onboarding, activation, and lifecycle marketing
• Convert bottoms‑up users into teams and enterprise customers
• Partner with product on growth loops (calendar connect, reports, virality)
• Align Product, Sales, and Marketing
• Bridge PLG + sales motion (enterprise upsell, CRM integrations)
• Support sales with demos, collateral, and verticalized use cases
• Help define when and how to scale enterprise GTM vs. self‑serve
• Own Metrics and Growth Outcomes
• Own funnel metrics: acquisition, activation, retention, monetization
• Build dashboards and attribution models across channels
• Drive toward efficient, scalable growth (CPA targets, conversion lift)

What You’ll Need

• Proven VP‑level (or strong Director ready to step up) in high‑growth SaaS or AI
• Experience shaping category narratives for emerging or AI‑driven products
• Deep experience in PLG + paid acquisition + product marketing
• Track record scaling from strong organic traction to market leadership
• Strong operator: can go from strategy → execution quickly
• Experience building teams from zero and managing agencies
• Comfortable with ambiguity; knows when to wait for product signal vs. scale spend
• Data‑driven with strong intuition on growth levers and positioning
• Strong background in communications, PR, or storytelling at scale (not just performance marketing)
• Ability to operate as both Head of Growth and Head of Comms in early stages

What Success Looks Like

• Clear, differentiated market narrative and positioning
• Scalable paid + lifecycle engine complementing viral growth
• Improved conversion across onboarding, activation, and paid funnels
• Strong alignment between product, sales, and marketing
• Marketing evolves from nonexistent → repeatable growth engine

Compensation and Benefits

The annual base salary for this position ranges from $225,000 - $260,000 plus equity and benefits. The base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We offer low deductible health plans, flexible time away, and family leave programs.

Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.