VP of Marketing

The Fidget Game; Oregon; Hybrid; USD 150,000 - 230,000; Full time

Job summary

The Fidget Game in the United States is hiring its first VP of Marketing to build a world‑class marketing function for educational games and toys. This leader will shape brand, demand, and long‑term growth.

You will own marketing strategy across Shopify/DTC, Amazon, TikTok Shop, and retail, lead creative/storytelling, and manage performance marketing with a growth mindset. As a builder, you’ll develop the team, systems, and processes to scale profitably while collaborating with product, sales,

Qualifications

• 8+ years in consumer brand marketing, including leadership experience.
• Senior Director level or above experience.
• Proven scale for DTC or CPG brands.
• Strong experience with influencer marketing, organic social, and product launches.

Responsibilities

• Develop and execute a comprehensive marketing strategy across channels.
• Lead brand storytelling, creative direction, and campaigns.
• Build and mentor a high-performing marketing team.
• Manage budgets, agencies, and performance metrics.

Skills

Brand marketing

Creative strategy

Integrated marketing

Team leadership

DTC marketing

Shopify experience

Amazon creative

Meta ads expertise

Influencer marketing

AI marketing proficiency

MER/CAC/ROAS/LTV

Education

Bachelor's degree in marketing or related field

Tools

Shopify

Amazon

TikTok Shop

Job description

ABOUT THE FIDGET GAME

We're both an educational company and a toy company. We design multisensory educational board games for Pre‑K through Grade 6, built on the science of reading and aligned with math standards, alongside collectible toys, squishies, and unboxing-driven products kids love to open, trade, and share.

Founded by a former teacher with six years of classroom experience across six countries, The Fidget Game has grown into a fast‑growing, eight‑figure consumer brand.

Used in 50,000+ schools 1,000,000+ games sold Featured on Shark Tank

Our next chapter is ambitious: we're building toward $50M+ in annual revenue and becoming a household name in children's educational games and toys.

THE OPPORTUNITY

We're hiring our first VP of Marketing to build a world‑class marketing function and help take The Fidget Game through its next major stage of growth.

We're looking for a creative, commercially driven marketing leader who knows how to build brands, create consumer demand, develop breakthrough campaigns, and turn exciting products into household favorites.

Our dedicated growth team owns paid advertising strategy, media buying, and acquisition budgets. You'll lead the brand, creative strategy, storytelling, marketing initiatives, and campaigns that help the growth team scale profitably.

This is a builder role. You'll develop the team, systems, creative standards, and processes needed to run ambitious marketing initiatives independently, so the founder can step away from day‑to‑day marketing.

WHAT YOU'LL OWN

• Marketing Strategy & Brand Growth

  Develop and execute a comprehensive marketing strategy aligned with revenue targets across Shopify/DTC, Amazon, TikTok Shop, retail, and B2B

  Create marketing initiatives that drive brand awareness, consumer demand, customer acquisition, and long‑term loyalty

  Translate growth objectives into integrated campaigns, seasonal promotions, and marketing calendars

  Identify new opportunities to expand reach, brand recognition, and our customer base

  Manage marketing budgets for creative production, brand campaigns, influencer partnerships, and marketing initiatives

• Creative Strategy & Performance Marketing

  Lead creative strategy across Meta, Instagram, TikTok, and other paid channels in close collaboration with the growth team

  Develop high‑performing creative concepts, hooks, scripts, UGC, product demos, and direct‑response campaigns

  Own the creative testing roadmap and keep a steady pipeline of fresh ideas and variations

  Partner with the growth team to understand creative performance, identify winners, and continuously improve results

  Understand the numbers that matter: MER, CAC, ROAS, contribution margin, conversion rate, AOV, and LTV

• Brand Strategy & Storytelling

  Own brand positioning, messaging, visual identity, and creative direction across advertising, packaging, ecommerce, social, and retail

  Build The Fidget Game into an iconic children's brand spanning educational games, sensory toys, and collectibles

  Develop brand stories that connect emotionally with parents, educators, and children

  Strengthen our founder story, educational credibility, and product storytelling

  Keep the brand consistent across every touchpoint while developing distinctive identities for each product category

• Amazon & Marketplace Creative Strategy

  Partner with our Amazon and marketplace teams on positioning, listing content, A+ Content, imagery, videos, Brand Stores, and launch campaigns

  Develop creative strategies that improve discovery, conversion, and brand recognition across Amazon US, Canada, and UK

  Collaborate on promotional calendars, product launches, and marketing campaigns

  Ensure marketplace creative reflects our brand while staying optimized for each platform(Our marketplace team continues to own Amazon advertising budgets, marketplace operations, and paid advertising execution.)

• Organic Social, Influencers & Creator Marketing

  Lead organic social strategy across TikTok, Instagram, Facebook, YouTube, and emerging platforms

  Work closely with our Head of Creative Marketing and Partnerships on content and campaigns

  Scale influencer, affiliate, creator, and UGC partnerships

  Develop viral initiatives, unboxing campaigns, and community‑driven content

  Lead founder‑led content strategy, production, and repurposing

  Support TikTok Shop growth in collaboration with the channel operations and paid acquisition teams

• School, Educator & Retail Marketing

  Partner with our Head of Creative Marketing and Partnerships and B2B sales team on campaigns for teachers, schools, districts, and retail partners

  Strengthen our positioning as a trusted, science‑backed educational brand

  Develop materials and campaigns that support school adoption, educator recommendations, and retail demand

  Build engaged communities of parents, teachers, and families

• Product Launches & Go‑to‑Market

  Lead marketing strategy and creative for frequent launches across educational games, sensory toys, and collectibles

  Build launch campaigns using storytelling, teasers, preorders, influencers, and community engagement

  Create repeatable launch systems that drive awareness, demand, and strong early sales

  Partner closely with Product, Sales, Operations, and Growth on coordinated launches

• AI‑Powered Marketing Systems

  Implement AI workflows across research, competitive intelligence, trend discovery, creative ideation, content, and marketing operations

  Train the marketing team to become advanced AI users

  Build scalable systems that increase creative output, speed, and efficiency without unnecessary headcount

• Marketing Leadership & Execution

  Lead three direct reports from day one, with clear ownership, creative standards, and accountability

  Build, mentor, and grow the marketing department as the company scales

  Manage creative production budgets, agencies, and external creative partners

  Establish processes, campaign calendars, creative reviews, and performance reporting

  Collaborate closely with the Head of Growth so brand and creative support profitable growth

  Operate independently, with weekly strategic check‑ins with the CEO on major brand and strategic decisions

WHAT SUCCESS LOOKS LIKE

First 30 Days

Learn our business, customers, products, and sales channels

Build relationships with the marketing team, growth team, and department leaders

Take ownership of day‑to‑day marketing operations and creative direction

Audit creative performance, brand positioning, campaigns, systems, and team structure

First 90 Days

Present a 12‑month marketing strategy with major initiatives, budgets, and hiring priorities

Define a clear brand identity and storytelling direction

Set up a structured creative testing process with the growth team, and establish marketing KPIs

Implement AI‑powered workflows across research, creative, content, and operations

Create a RACI chart defining roles, decision‑making, and accountability across marketing and with the Head of Growth

Launch the first wave of new campaigns under your leadership

First 12 Months

Contribute meaningfully to strong, profitable revenue growth

Establish a distinctive, recognizable brand across our games and toy categories

Build repeatable systems for influencers, organic content, creative testing, and launches

Deliver a consistent pipeline of high‑performing creative across DTC and marketplaces

Build a high‑performing team with clear ownership and measurable results

REQUIREMENTS

• Required
  • 8+ years in consumer brand marketing, creative strategy, or integrated marketing, including 3+ years leading teams
  • Experience at Senior Director level or above
  • Proven experience helping scale a DTC or CPG brand
  • Track record of marketing initiatives, brand campaigns, and creative strategies that drive measurable revenue growth
  • Strong DTC and Shopify experience, with an understanding of Meta ad creative, Amazon creative, and TikTok Shop
  • Experience partnering with paid media and growth teams to improve ad performance through creative
  • Proven success with influencer marketing, organic social, short‑form video, and frequent product launches
  • Experience building teams, developing processes, and managing creative agencies or partners
  • Experience with creative testing tools
  • Advanced, hands‑on AI proficiency, with examples of how AI improved marketing efficiency or performance
  • Strong commercial understanding of MER, CAC, ROAS, contribution margin, and LTV
• Bonus Points
  • Experience at a toy, children's product, educational product, or family‑focused brand
  • Experience marketing educational products to parents, teachers, or schools

BENEFITS

Compensation: Above‑market salary, based on experience