VP of Marketing

Energy Innovation Corp; Coeur d'Alene (ID); On-site; USD 171,000 - 279,000; Full time

Benefits offered by this job

Growth coaching

Flexible benefits

Job summary

Lyft in Coeur d'Alene, ID seeks a VP of Marketing to own the full sales cycle from first touch to close. The role includes leadership in growth marketing, partnerships, and brand strategy, with a strong focus on audience segmentation and referrals.

The position offers growth coaching and a benefits package designed to flex with your life, and the salary band starts at $171,000 and goes up to $279,000 annually.

Qualifications

• Confident communicator across email, calls and in-person meetings.
• Portfolio that speaks louder than the resume.
• Professionalism, integrity and discretion with sensitive information.

Responsibilities

• Hunt for partnership angles no one in Coeur d'Alene, ID has tried.
• Walk new sales marketing clients through onboarding.
• Segment audiences and personalize outreach to lift responses.
• Grow brand awareness through Demand Generation and Brand Strategy.
• Stitch together a referral program Lyft customers want to share.
• Seed Coeur d'Alene social channels with engaging content.

Skills

Confident communicator

Strong portfolio

Discretion with sensitive info

Figma

Tools

Figma

Job description

As a VP of Marketing on our learning-obsessed go-to-market team, you will own the full sales cycle from first touch to close. Boiled down: internship, $171,000 - $279,000, 13 years of Display Advertising, and a seat at the table where Lyft decisions get made.

Key Responsibilities

• Hunt for partnership angles no one in Coeur d'Alene, ID has tried
• Walk new sales marketing clients through onboarding so they stick around
• Segment audiences and personalize outreach to lift response rates
• Grow brand awareness through Demand Generation and Brand Strategy initiatives
• Stitch together a referral program Lyft customers want to share
• Seed Coeur d'Alene social channels with content that earns replies

What You'll Bring

• Confident communicator across email, calls, and in-person meetings
• Comfort being the newest person in the room and the loudest in the notes
• A portfolio that speaks louder than any line on your resume
• Professionalism, integrity, and discretion with sensitive information

Lyft is a sharp-but-gentle Coeur d'Alene, ID firm where Figma isn't a department but the entire reason the lights stay on. At Lyft we hire people we can trust with real decisions and then give them the room to make them.

Picture $171,000 - $279,000 as the floor, not the ceiling, with growth coaching and a benefits package that actually flexes around your life.

The Lyft team is expanding in Coeur d'Alene, ID this quarter, and this seat is part of that growth.