VP of Business Development, Senior Living (Remote, Raleigh)

Blacksmith Agency LLC; Raleigh (NC); Remote; USD 350,000 - 550,000; Full time

Job summary

Blacksmith Agency is seeking a VP of Business Development for Senior Living. You own the largest multi-location deals from first meeting to signed contract, focusing on senior living operators and home care groups with many communities.

This is an individual contributor seat focused on strategic growth. You will close complex negotiations across owners, regional operators and marketing leaders, with quarterly expectations and multi-location expansion.

Qualifications

• Track record of closing $1M+ annual deals in large, multi-location or enterprise accounts.
• Experience selling to senior living operators or similar multi-location buyers.
• Long, consultative sales cycles with multiple decision makers.

Responsibilities

• Own the full sales cycle from discovery to close over 3–12 months.
• Engage with owners, regional operators and marketing leaders.
• Drive expansion to additional locations and services after a group signs.
• Collaborate with strategists to craft proposals for high-impact deals.

Skills

Enterprise sales

Multi-location accounts

Strategic selling

Negotiation

Job description

Blacksmith Agency

• Sales
• Full time
• Remote (USA or Canada)

No direct reports. This is an individual contributor seat going after strategic, multi-location senior living accounts: large groups you open and close yourself.

About The Role

Blacksmith Agency is an AI-first digital agency running websites, SEO and paid media for senior living operators and home care agencies with many communities. As VP of Business Development for Senior Living, you own our largest multi-location senior living deals, from the first meeting with ownership to the signed contract. One win covers many locations, so each deal is large, multi-stakeholder and worth the work. Our sales development team and inbound put qualified meetings with these groups on your calendar, so your time goes to closing.

The seat

• $2M annual quota, carried on a small number of large accounts.
• Leads fed to you: meetings with senior living operators and home care agencies with many communities, booked by our sales development team or inbound.
• No management. No team to build, hire or run.
• Strategic accounts: senior living operators with many locations, where one signed deal covers the whole group and opens the next.

What You Will Own

• The full cycle on large deals: discovery, proposal, negotiation and close, over 3 to 12 months.
• Deals with owners, regional operators and marketing leaders all at the table.
• Expansion: more locations and more services once a group signs.
• Proposals built with our strategists and leadership for the deals that matter most.

What You Bring

• A record of closing $1M+ a year on large, multi-location or enterprise accounts.
• Selling into senior living groups, or marketing and agency services to similar multi-location buyers.
• Long, consultative cycles with several decision makers. If your background is high-volume, single-location or one-call transactional sales, this is a different job.
• You would rather close business than manage people.