VP of Business Development, Health Plans

Everly-Health; United States; On-site; USD 150,000 - 170,000; Full time

Benefits offered by this job

Annual bonus

Health, dental, vision & mental health

401(k) with company match

Flexible PTO

Job summary

Everlywell is seeking a VP of Business Development, Health Plans to accelerate revenue growth with Blue Cross Blue Shield and regional health plans in the U.S. You will own the growth quota, forge multi-market partnerships, and lead complex enterprise sales cycles.

You’ll work with Account Management to expand existing relationships and enter new markets, markets, and programs, shaping value propositions for Medicare Advantage, ACA, commercial, and Medicaid lines.

Qualifications

• 7+ years of enterprise business development or sales experience selling to health plans.
• Proven record of winning new logos with BCBS plans and regional health plans.
• Track record of growing revenue with existing health plan clients and expanding into new markets, lines of business, or programs.
• Bachelor's Degree required — business or science related field preferred; MBA or advanced degree a plus.

Responsibilities

• Own an annual growth quota for health plans covering new-logo wins, new-market expansion, and revenue growth with existing clients.
• Build, qualify, and close pipeline through prospecting, your industry network, referrals, and events.
• Identify and win expansion opportunities with existing clients — new lines of business, new states and markets, new programs, and new populations.
• Partner with Account Management on joint account plans for existing clients: align on growth targets, executive relationships, and who leads each opportunity, and keep handoffs seamless.
• Lead complex, multi-stakeholder enterprise sales cycles with plan executives across quality and Star Ratings, population health, care management, product, and network.
• Craft tailored value propositions for each line of business — Medicare Advantage, ACA, commercial/fully insured, and Medicaid — tied to each plan's goals and budget owners.
• Develop strong pitch materials, proposals, RFP responses, and business cases in partnership with Marketing.
• Partner with Pricing, Finance, and Legal/Contracting to structure deals and own development of statements of work and contracts.
• Keep HubSpot current and accurate; forecast monthly, quarterly, and annual bookings to the Chief Commercial Officer.
• Partner with Account Management and Implementation for a smooth handoff and a clear growth path for every new client.
• Maintain in-depth knowledge of health plan priorities, market conditions, competitors, and market offerings.
• Represent Everlywell at conferences, seminars, webinars, and other external-facing events.
• Bring the voice of the market into product and commercial roadmaps.
• Report on business development metrics and KPIs (pipeline coverage, win rate, cycle time, new-logo and expansion bookings)

Skills

Executive presence

Relationship-building

Negotiation

Pipeline management

Cross-functional leadership

AI fluency

Forecasting

Client-facing communication

Education

Bachelor's degree

MBA or advanced degree

Tools

HubSpot

Job description

Everlywell is a digital health company pioneering the next generation of biomarker intelligence—combining AI-powered technology with human insight to deliver personalized, actionable health answers. We transform complex biomarker data into life-changing insights—seamlessly integrating advanced diagnostics, virtual care, and patient engagement to reshape how and where health happens. Over the past decade, Everlywell has delivered close to 1 billion personalized health insights, transforming care for 60 million people and powering hundreds of enterprise partners. In 2025, an estimated 1 in 94 U.S. adults received an Everlywell test, solidifying our spot as the #1 at-home testing company in the country. Fueled by AI and built for scale, we’re breaking down barriers, closing care gaps, and unlocking a more connected healthcare experience that is smarter, faster, and more personalized.

We are hiring a VP of Business Development, Health Plans to drive Everlywell's revenue growth with Blue Cross Blue Shield plans and regional health plans. Reporting directly to the Chief Commercial Officer, this senior, quota-carrying role owns three things: winning new logos, expanding into new markets, and growing overall revenue with existing health plan clients — across Medicare Advantage, ACA, commercial, and Medicaid lines of business.

You’ll open the right doors, shape the right deals, and turn first programs into multi-line, multi-market partnerships. You’ll work hand in hand with Account Management: they own day-to-day relationships, delivery, and renewals; you lead new opportunities, expansion deals, and new-market entry within those clients, with shared account plans and shared growth goals.

Responsibilities:

• Own an annual growth quota for health plans covering new-logo wins, new-market expansion, and revenue growth with existing clients, with a focus on BCBS plans and regional health plans
• Build, qualify, and close pipeline through prospecting, your industry network, referrals, and events
• Identify and win expansion opportunities with existing clients — new lines of business, new states and markets, new programs, and new populations
• Partner with Account Management on joint account plans for existing clients: align on growth targets, executive relationships, and who leads each opportunity, and keep handoffs seamless
• Lead complex, multi-stakeholder enterprise sales cycles with plan executives across quality and Star Ratings, population health, care management, product, and network
• Craft tailored value propositions for each line of business — Medicare Advantage, ACA, commercial/fully insured, and Medicaid — tied to each plan's goals and budget owners
• Develop strong pitch materials, proposals, RFP responses, and business cases in partnership with Marketing
• Partner with Pricing, Finance, and Legal/Contracting to structure deals and own development of statements of work and contracts
• Keep HubSpot current and accurate; forecast monthly, quarterly, and annual bookings to the Chief Commercial Officer
• Partner with Account Management and Implementation for a smooth handoff and a clear growth path for every new client
• Maintain in-depth knowledge of health plan priorities, market conditions, competitors, and market offerings
• Represent Everlywell at conferences, seminars, webinars, and other external-facing events
• Bring the voice of the market into product and commercial roadmaps
• Report on business development metrics and KPIs (pipeline coverage, win rate, cycle time, new-logo and expansion bookings)

Who You Are / Job Requirements:

• 7+ years of enterprise business development or sales experience selling to health plans
• Proven record of winning new logos with BCBS plans and regional health plans
• Track record of growing revenue with existing health plan clients and expanding into new markets, lines of business, or programs
• Medicare Advantage experience strongly preferred
• Experience with health plan quality programs (e.g., HEDIS, Star Ratings), at-home diagnostics, or population health a plus
• An established network of health plan executive relationships
• Track record of meeting or exceeding quota on multi-million-dollar, multi-year enterprise deals
• Bachelor's Degree required — business or science related field preferred; MBA or advanced degree a plus

Skills Required:

• Consultative, relationship-first approach to business development
• Exceptional executive presence, with strong communication (verbal and written) and presentation development skills — comfortable in the room with client and internal C-suite leaders
• Strong commercial acumen, including contract, pricing, and negotiation experience
• Strong pipeline management skills, marked by a high degree of organization, attention to detail, and disciplined forecasting
• Proven ability to lead cross-functional teams, both internally and externally, without direct authority
• Ability to leverage and use AI with fluency and understanding
• Results-focused and self-motivated, with a flexible and entrepreneurial mindset
• Ability to thrive under pressure and manage multiple high-stakes priorities simultaneously
• Exercises sound judgment and diplomacy with both clients and internal teams
• Prior experience in a fast-paced and evolving environment a plus
• Experience with HubSpot preferred

This salary range for this position is $150,000 - $170,000 + commission based on the selected candidate's qualifications, market data/ranges, location, and internal equity. This position is also eligible for an annual bonus, health, dental, vision & mental health insurance, 401(k) with company match, Flexible PTO and various other perks.