VP, Media (Programmatic)

Publicis Groupe; Washington; Hybrid; USD 149,000 - 229,000; Full time

Benefits offered by this job

Paid Time Off

Health insurance

401k

Work Your World program

Job summary

Razorfish, a leading Publicis Groupe agency, seeks a senior programmatic leader to own strategy across client portfolios and oversee execution of sophisticated biddable media programs. You will guide teams, shape client discussions with market insights, and drive optimization across DV360, The Trade Desk, Yahoo DSP, and Amazon DSP.

You will partner with strategy, analytics, and creative teams to deliver integrated solutions that meet business objectives and set the standard for operational

Qualifications

• Deep programmatic media expertise and executive leadership presence.
• Experience leading multi‑level programmatic teams and client relationships.
• Proven ability to translate business objectives into sophisticated media strategies.

Responsibilities

• Own and evolve programmatic strategy across client portfolios and measurement plans.
• Provide executive oversight for planning, execution, and optimization of biddable media programs.
• Set standards for campaign readiness, timelines, and governance across teams.
• Act as senior programmatic partner shaping direction and communicating performance drivers to clients.
• Lead performance narratives and recommendations for senior clients and leadership team.
• Coach and develop programmatic teams to ensure growth and strong performance.
• Collaborate cross-functionally to deliver integrated programmatic solutions and align with agency priorities.
• Shape agency POVs across partnerships and private marketplaces to advance client goals.

Skills

Programmatic media

Executive leadership

DSP platforms

DV360

The Trade Desk

Yahoo DSP

Amazon DSP

Audience intelligence

Advanced analytics

Excel

Tools

DV360

The Trade Desk

Yahoo DSP

Amazon DSP

Job description

Company description

Hi there—at Razorfish, we’re leaders in what's next. Since the dawn of the internet, we’ve helped brands move first through every era of transformation, defining what digital means for business and now leading brands into the age of AI. Everyone has a prediction. Razorfish has a track record.

Named a Most Innovative Agency three years running (2024–2026) by Campaign US, our work reflects a proven ability not just to anticipate what’s coming, but to help our clients actively shape the future. No matter the trend or cultural moment, delivering real business impact wouldn’t be possible without our people. We bring together curious, driven, and diverse thinkers who challenge convention, push boundaries, and hold a high bar for creative excellence.

If you’re motivated to work alongside top performers, push the boundaries of what’s possible, and help define where technology, business, and marketing are headed next—this is the place to do it.

Join us at razorfish.com.

Responsibilities

• Own and evolve programmatic strategy across a portfolio of client accounts, translating enterprise business objectives into sophisticated biddable media approaches, investment frameworks, operating models, and measurement plans
• Provide executive oversight for the planning, execution, management, and optimization of complex biddable media programs, including auction/exchange-based performance media, audience-based buying, remarketing, and emerging programmatic opportunities
• Establish standards for campaign readiness and operational excellence, ensuring teams deliver against creative asset timelines, insertion orders, campaign artifacts, partner requirements, governance processes, and all relevant launch documentation
• Serve as the senior-most programmatic partner for clients, shaping strategic direction and communicating performance drivers, innovation opportunities, upcoming activations, and first-to-market tactics with executive presence and authority
• Lead executive-level performance narratives and strategic recommendations, connecting marketplace shifts, audience intelligence, optimization strategy, investment decisions, and business outcomes for senior clients and internal leadership
• Lead, coach, and develop Programmatic Supervisors, Managers, Analysts, and Sr. Analysts, building leadership bench strength while ensuring strong campaign performance, operational consistency, and continued professional growth
• Champion cross-functional alignment with strategy, planning, analytics, creative, account, investment, and technology leaders to deliver integrated programmatic solutions that advance client growth and agency priorities
• Shape agency POVs and commercialization opportunities across direct programmatic partnerships, private marketplaces, preferred deals, supply strategy, DSP-led buying, and emerging technology to advance client goals and agency best practices

Qualifications

• The ideal candidate will bring deep programmatic media expertise, executive leadership presence, strong commercial judgment, and a proven ability to lead teams, client relationships, operational standards, and complex campaign portfolios at scale
• 12+ years of experience in programmatic media, including hands‑on and leadership experience across Display, Video, Mobile, CTV/OTT, audio, and/or emerging biddable channels
• Extensive experience with leading DSPs and programmatic technologies, including DV360, The Trade Desk, Yahoo DSP, Amazon DSP, and related measurement, verification, and audience platforms
• Demonstrated experience developing and managing direct programmatic partnerships, including private marketplaces, preferred deals, direct publisher relationships, and strategic supply/path optimization opportunities
• Advanced analytical, organizational, financial, and communication skills, with the ability to turn complex performance data, investment implications, and marketplace dynamics into strategic recommendations for senior clients and internal executive leadership
• Extensive executive client‑facing experience with the ability to anticipate risk, manage escalations, influence senior stakeholders, and guide teams through complex business, operational, and campaign challenges
• Ability to define and champion innovative, first‑to‑market, and never‑been‑done‑before programmatic opportunities that align with client growth priorities, agency innovation goals, and marketplace trends
• Proven ability to lead, coach, and develop multi‑level programmatic teams, fostering accountability, quality delivery, operational excellence, career growth, and an inclusive high‑performance culture
• Proficiency in Microsoft Office Suite, with advanced Excel skills and the ability to work with reporting, forecasting, and performance analysis tools

Additional information

Our best-in-class wellness and benefits offerings include:

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• ‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

Razorfish is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail].

All your information will be kept confidential according to EEO guidelines.

Compensation Range: USD $149,340.00 - USD $228,928.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. This role may also be eligible for bonus or incentive compensation. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third‑party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 11/15/2026.