VP – Marketing and Product Strategy

GoWest Credit Union Association; Seattle (WA); Hybrid; USD 160,000 - 186,000; Full time

Benefits offered by this job

Hybrid work schedule

Healthcare benefits (medical, dental,视

401(k) plan with company match

Tuition reimbursement

Paid holidays and generous PTO

Charitable contribution matching

Job summary

Salal Credit Union in Seattle seeks a Vice President of Marketing and Product Strategy to lead marketing strategy, execution, and team development across the organization. This leader will align customer insights, product strategy, brand positioning, and marketing investments to measurable business outcomes.

The ideal candidate brings strategic thinking and operational leadership, with the ability to influence across the enterprise, translate objectives into actionable marketing plans, and build

Qualifications

• 10+ years of progressive experience in marketing or product strategy.
• 5+ years of leadership experience.
• Bachelor’s degree or equivalent in Marketing/Business/Finance/Communications.

Responsibilities

• Lead the strategic direction and execution of the Credit Union’s marketing, brand, public relations, communications, and customer experience functions to support enterprise growth objectives.
• Own the Credit Union’s marketing, branding, and customer experience strategies, ensuring consistent positioning, messaging, and experience delivery across all customer segments, business lines, channels, and partner relationships.
• Translate business strategies into comprehensive marketing and growth plans that drive customer acquisition, engagement, retention, advocacy, and product adoption across consumer, business, lending, and partner‑driven channels.
• Provide strategic marketing leadership across all lines of business, including Retail Banking, Home Lending, Dealer Direct, Business Services, and other customer‑facing offerings.
• Develop and execute Retail deposit product strategies, including pricing, positioning, lifecycle management, and growth initiatives, to drive acquisition, engagement, retention, and portfolio growth.
• Partner with business line, operational, and channel leaders to align marketing, product strategy, and customer experience initiatives while ensuring effective execution across frontline delivery and customer touchpoints.
• Leverage voice‑of‑customer insights, analytics, market research, and behavioral data to inform marketing strategies, product decisions, customer experience improvements, and enterprise growth initiatives.
• Establish performance metrics and reporting frameworks to evaluate marketing effectiveness, product performance, customer engagement, and return on investment, providing actionable insights to executive leadership.
• Lead and develop the Marketing and Product Strategy team, including talent development, performance management, departmental planning, budgeting, resource allocation, and alignment with enterprise priorities.

Skills

Leadership

Strategic planning

Team development

Market research

Brand strategy

Education

Bachelor’s degree in Marketing, Business, Finance, Communications, or related field

Job description

Job Description

We’re seeking a strategic and growth-oriented

Credit Union

Salal Credit Union

Region

Seattle, WA

Closing

10/31/2026

Learn More

Job Description

We’re seeking a strategic and growth-oriented Vice President of Marketing and Product Strategy to lead marketing strategy, execution, and team development across the organization. This leader will play a key role in driving business growth by aligning customer insights, product strategy, brand positioning, and marketing investments to measurable business outcomes.

The ideal candidate brings a balance of strategic thinking and operational leadership, with the ability to influence across the enterprise, translate complex business objectives into actionable marketing strategies, and build high‑performing teams.

Reporting to senior leadership, the VP of Marketing and Product Strategy will serve as a trusted business partner to leaders across the Credit Union while championing an exceptional member experience.

Your Impact

• Lead the strategic direction and execution of the Credit Union’s marketing, brand, public relations, communications, and customer experience functions to support enterprise growth objectives.
• Own the Credit Union’s marketing, branding, and customer experience strategies, ensuring consistent positioning, messaging, and experience delivery across all customer segments, business lines, channels, and partner relationships.
• Translate business strategies into comprehensive marketing and growth plans that drive customer acquisition, engagement, retention, advocacy, and product adoption across consumer, business, lending, and partner‑driven channels.
• Provide strategic marketing leadership across all lines of business, including Retail Banking, Home Lending, Dealer Direct, Business Services, and other customer‑facing offerings.
• Develop and execute Retail deposit product strategies, including pricing, positioning, lifecycle management, and growth initiatives, to drive acquisition, engagement, retention, and portfolio growth.
• Partner with business line, operational, and channel leaders to align marketing, product strategy, and customer experience initiatives while ensuring effective execution across frontline delivery and customer touchpoints.
• Leverage voice‑of‑customer insights, analytics, market research, and behavioral data to inform marketing strategies, product decisions, customer experience improvements, and enterprise growth initiatives.
• Establish performance metrics and reporting frameworks to evaluate marketing effectiveness, product performance, customer engagement, and return on investment, providing actionable insights to executive leadership.
• Lead and develop the Marketing and Product Strategy team, including talent development, performance management, departmental planning, budgeting, resource allocation, and alignment with enterprise priorities.

Your Qualifications

• 10+ years of progressive experience in marketing, product strategy, or related functions, including responsibility for enterprise marketing strategy, brand, and growth initiatives.
• Experience developing and executing product strategies, including pricing, positioning, and performance management.
• Strong understanding of deposit or consumer banking products preferred.
• 5+ years of leadership experience managing and developing teams.
• Bachelor’s degree in Marketing, Business, Finance, Communications, or a related field. Equivalent combination of education and professional experience may be considered.

Your Work Setting

This role partners closely with leaders across the Credit Union and leads a hybrid team. Given the collaborative nature of the position and regular in‑person leadership meetings, the successful candidate will be expected to work onsite at our Seattle Headquarters (Northgate neighborhood) at least two days per week, typically Mondays and Wednesdays.

Compensation And Benefits Offered

This role has a posted salary range of $150,000 – $210,000 annually, which reflects the full compensation range for the position over time. Most offers are expected to fall between $160,000 – $186,000 annually, depending on qualifications and experience.

• Potential to earn additional variable compensation bonuses as certain goals are met based on individual and company goal achievement
• Comprehensive healthcare benefits including health, dental, and vision insurance. Our high deductible plan options include a health savings account (HSA) with annual company‑paid contributions
• Generous time off including 15 days of vacation, 12 days of sick time, 2 floating holidays per year, and paid holidays
• Tuition reimbursement
• 401(k) plan with company matching after 6 months of employment
• Charitable contribution matching
• Company‑paid life, AD&D, and long‑term disability insurance, plus additional optional benefits

Expanded details about our benefit offerings can be found at the following link: https://salalcu.org/careers