VP - Marketing

Red River Credit Union (RRCU); Texarkana (TX); On-site; USD 120,000 - 180,000; Full time

Job summary

Red River Credit Union (RRCU) seeks a strategic Vice President of Marketing to lead Marketing and Community Service, drive growth, and strengthen member engagement. You will oversee social media, RRCU Gives, and brand development while guiding a high-performing team.

The role emphasizes data-driven marketing, regulatory compliance, and community partnerships, with visibility across regional managers and departments.

Qualifications

• Minimum five years' experience in marketing or business development, ideally with a financial institution.
• Bachelor's degree in a relevant field.
• Proven track record in developing effective marketing strategies.
• Proficient in computer skills and standard office equipment.
• Knowledge of advertising regulations in the financial industry.
• Experience in team mentoring and project management.
• Strong interpersonal skills, maintaining professionalism.
• Ability to meet, speak and deal effectively with people, being professional always.
• Must maintain a neat and professional appearance.
• Available to attend community and business events both during and after business hours as required.
• Identified physical requirements include use of standard office equipment and occasional lifting of 25–50-pound boxes.
• Ability to follow the core values of Team-Focused, Excellence, Authenticity, and Leading in Innovation.

Responsibilities

• Oversee and lead Marketing, Community Service, Social Media, and RRCU Gives.
• Monitor market trends, consumer behaviors, and emerging technologies through research and use the information to enhance all marketing efforts.
• Lead, coach, and develop the team while fostering a culture of innovation within the marketing department, encouraging creative thinking and experimentation.
• Be the lead for RRCU Gives to develop the brand and to support the community.
• Implement a data plan to monitor and track marketing across all channels.
• Manage and enhance the company's brand by developing a comprehensive brand strategy.
• Develop a social media plan to enhance the brand and create growth.
• Work with Regional Managers, Department Heads and other key areas to ensure marketing goals are accomplished in those specific areas.
• Possess strong analytical skills of data analytics.
• Ensure compliance with advertising and regulatory standards.
• Oversee community engagement and partnership development initiatives.
• Furthers the goals and positive, professional image of the Credit Union by acting as a major link between the credit union, its members, and the public.
• Works closely with data team to maximize marketing efforts.
• Adhere to all Red River Employees Federal Credit Union policies and procedures.
• Performs other related duties as assigned.

Skills

Marketing leadership

Team leadership

Data analysis

Regulatory awareness

Communication

Education

Bachelor's degree in a relevant field

Tools

Proficient in standard office software

Job description

Basic FunctionResponsible for leading RRCU’s Marketing Department and Community Service Department along with leading social media and RRCU Gives. The end goal is strategically driving growth, ensuring sustained member engagement, community involvement and enhancing the RRCU brand.

Position TitleVP- MarketingReports ToPresident/CEOBasic FunctionResponsible for leading RRCU’s Marketing Department and Community Service Department along with leading social media and RRCU Gives. The end goal is strategically driving growth, ensuring sustained member engagement, community involvement and enhancing the RRCU brand.Responsibilities

• Oversee and lead Marketing, Community Service, Social Media, and RRCU Gives.
• Monitor market trends, consumer behaviors, and emerging technologies through research and use the information to enhance all marketing efforts.
• Lead, coach, and develop the team while fostering a culture of innovation within the marketing department, encouraging creative thinking and experimentation.
• Be the lead for RRCU Gives to develop the brand and to support the community.
• Implement a data plan to monitor and track marketing across all channels.
• Manage and enhance the company's brand by developing a comprehensive brand strategy.
• Develop a social media plan to enhance the brand and create growth.
• Work with Regional Managers, Department Heads and other key areas to ensure marketing goals are accomplished in those specific areas.
• Possess strong analytical skills of data analytics.
• Ensure compliance with advertising and regulatory standards.
• Oversee community engagement and partnership development initiatives.
• Furthers the goals and positive, professional image of the Credit Union by acting as a major link between the credit union, its members, and the public.
• Works closely with data team to maximize marketing efforts.
• Adhere to all Red River Employees Federal Credit Union policies and procedures.
• Performs other related duties as assigned.

Qualifications

• Minimum five years' experience in marketing or business development, ideally with a financial institution.
• Bachelor's degree in a relevant field.
• Proven track record in developing effective marketing strategies.
• Proficient in computer skills and standard office equipment.
• Knowledge of advertising regulations in the financial industry.
• Experience in team mentoring and project management.
• Strong interpersonal skills, maintaining professionalism.
• Ability to meet, speak and deal effectively with people, being professional always.
• Must maintain a neat and professional appearance.
• Available to attend community and business events both during and after business hours as required.
• While the following list is not exhaustive and may be supplemented, identified physical requirements include use of standard office equipment and occasional lifting of 25–50-pound boxes.
• Ability to follow the core values of Team-Focused, Excellence, Authenticity, and Leading in Innovation.