VP, Marketing

Lyric; Sunnyvale (CA); Remote; USD 270,000 - 330,000; Full time

Benefits offered by this job

Equity

Remote work

Job summary

Lyric is seeking a VP of Marketing to scale our marketing function as a core member of the GTM leadership team. This senior role requires a proven track record in high-growth B2B SaaS or enterprise AI, with the ability to market complex solutions to Fortune 500 buyers, and to build teams and scalable marketing systems.

The role offers end-to-end ownership of demand generation, field marketing, and content/brand, plus responsibility for the marketing tech stack, data governance, and dashboards.

Qualifications

• 10–15+ years of progressive marketing experience in B2B SaaS or enterprise AI/ML.
• 5+ years building and leading marketing teams at high-growth companies.
• Experience marketing complex technical solutions to Fortune 500/1000 enterprises across the full buyer journey.

Responsibilities

• Own Lyric's marketing execution across demand generation, field marketing, and content/brand to drive qualified pipeline and revenue growth.
• Build and lead an always-on demand generation engine leveraging AI, automation, and data to optimize channel mix, targeting, and campaign performance for enterprise buyers.
• Define the operating cadence for Marketing, including dashboards and forecasting, and partner with Sales to align on goals and drive accountability.
• Build and coach a high-performing marketing team and manage external partners across PR, brand/creative, and digital.

Skills

Marketing leadership

B2B SaaS marketing

Growth marketing

CRM & marketing automation

Storytelling to revenue

Forecasting & budgeting

External partnerships

Marketing strategy

Tools

HubSpot

Job description

About the Company

Why We Built Lyric: Supply chains are more critical and complex than ever. Every day, large enterprises navigate trillions of possible decisions that could impact the bottom line. Powerful algorithms and AI can address these problems, yet most organizations struggle to leverage supply chain AI at scale. The current SCM technologies are either rigid, limited-scope point solutions or custom solutions built in-house, which demand immense expertise and investment.

That is…until now.

Enter Lyric: Lyric is an enterprise AI platform built specifically for supply chains, offering the best of both worlds:

• Out-of-the-box AI solutions for optimizing networks, allocating inventory, scheduling routes, planning fulfillment capacity, promising orders, propagating demand, building predictions, analyzing scenarios, and more, plus


• A platform-first approach that empowers both business and technical users with end-to-end product composability, leveraging no-code tools, their own code, or even forking our code to build and refine supply chain decision intelligence

With Lyric, enterprises no longer have to choose between flexibility and speed, they get both.

The Mission: We’re building a new era in supply chain with the team best equipped to lead it. With over 20 years at the intersection of supply chain and algorithms, we developed a deep conviction that global supply chains needed something like Lyric. Since our inception in December 2021, that conviction has been validated time and time again.

Today, a growing number of Fortune 500 companies, including Smurfit WestRock, Estée Lauder, Coca-Cola, and more, are innovating on their own terms with Lyric. We can’t wait to see what our customers, both current and future, are empowered to build with us next. Come build with us!

About the Role

Lyric is hiring a VP of Marketing to scale our marketing function as a core member of the GTM leadership team. This is a senior, high-ownership role for a strong generalist who can set strategy, build teams, and execute across the full marketing mix.

The right candidate has a proven track record at high-growth B2B SaaS or enterprise AI companies and knows how to market complex technical solutions to Fortune 500/1000 buyers, connect storytelling to revenue, and build the systems and teams needed to grow.

What You'll Do

• Own Lyric's marketing execution across demand generation, field marketing, and content/brand, with a clear mandate to drive qualified pipeline and revenue growth


• Build and lead a modern, always-on demand generation engine leveraging AI, automation, and data to optimize channel mix, targeting, and campaign performance across the funnel, with a sharp focus on enterprise buyers


• Establish and evolve the marketing tech stack and data infrastructure, ensuring the right mix of tools for automation, lead scoring, content management, and reporting


• Define the operating cadence for Marketing, including dashboards, forecasting, and business reviews, and partner with Sales using pipeline math to align on goals, diagnose gaps, and drive accountability


• Build, develop, and coach a high-performing marketing team; evaluate talent honestly, place people in positions to succeed, and hold the organization to a high bar


• Manage external partners across PR, brand/creative, and digital to maximize quality and efficiency

About You

• 10–15+ years of progressive marketing experience in B2B SaaS or enterprise AI/ML, with at least 5+ years building and leading marketing teams at high-growth companies


• Strong generalist background spanning demand generation, product marketing, field marketing, and content/brand, with a proven ability to connect storytelling to revenue


• Proven track record of marketing complex technical solutions to Fortune 500/1000 enterprises across the full buyer journey


• Deep knowledge of B2B buyer journeys, marketing automation, and CRM systems (e.g., HubSpot); a modern marketer who embraces experimentation and stays ahead of emerging tools and tactics


• Metrics-driven operator with a strong track record of hitting pipeline and revenue targets, and the budgeting and forecasting discipline to back it up


• Demonstrated success managing and consolidating external partners across PR, creative, and digital


• Excellent communicator and team builder who thrives in early-stage, high-visibility environments

Even if you don't meet 100% of the qualifications, we recommend applying to the role!

Location: Remote - US. Some travel is required.

Compensation: The annual on-target earnings for this role is $300K. Base cash will be determined based on years of experience, with an additional variable compensation that is earned based on individual & business performance. You will also receive equity in Lyric.