VP Marketing

Reejig; New York (NY); On-site; USD 350,000 - 520,000; Full time

Job summary

Reejig is seeking a seasoned VP Marketing to drive demand, align product storytelling and enterprise go-to-market in a fast-growing AI Work Design platform.

You will own the marketing function, lead a distributed team, set strategy, and work closely with executive leadership to generate qualified enterprise pipeline and revenue through demand gen, account-based programs and partner campaigns.

Qualifications

• Seasoned executive with broad B2B software marketing leadership.
• Experience scaling enterprise pipeline and ARR growth.
• Proven ability to build demand gen programs and measure ROI.
• Expert in positioning, messaging and product marketing for enterprise buyers.
• Proven track record leading distributed teams and agencies.
• Strong collaboration with sales, partnerships and product leadership.
• Demonstrated use of AI-driven marketing techniques and analytics.

Responsibilities

• Own demand generation strategy, budget and governance.
• Lead enterprise account marketing and cross-functional programs.
• Own positioning, product launches and sales enablement.
• Drive partner marketing and joint campaigns with tech partners.
• Lead customer marketing, stories and executive advocacy.
• Build brand leadership and market awareness for AI Work Design.
• Oversee marketing ops, reporting and funnel metrics.
• Coordinate with NYC-based team for in-person initiatives.

Skills

Demand generation

Enterprise account marketing

Product marketing & positioning

Brand & thought leadership

Team leadership

Partner marketing

AI-enabled marketing

ABM

Marketing operations

Tools

CRM platforms

Marketing automation

Analytics tools

Job description

About Reejig

Reejig helps major enterprises redesign work for people and AI agents. We connect work intelligence, work architecture and workflow design so organizations can identify where AI can deliver value, change how work gets done and measure the impact.

Our mission is simple: We build the way the world works.

We are looking for a VP Marketing to lead our next stage of growth, establish Reejig’s position in AI Work Design and turn market interest into enterprise revenue.

The role

You will own the marketing function, working closely with the CEO, revenue leadership, product and customer teams.

Demand generation is a core responsibility. You will build a repeatable approach to generating qualified enterprise pipeline, alongside strong positioning, brand development and customer engagement.

This role requires someone who can set strategy, lead a strong team and stay directly involved in execution. You must bring commercial discipline, creative judgment and the ability to make a complex product easy to understand.

What you will own

1. Demand generation. Build and execute a strategy that generates qualified enterprise pipeline across digital campaigns, paid media, content, events, webinars, outbound programs and partner channels. Work closely with sales and SDRs to convert engagement into qualified meetings and opportunities. Own pipeline targets, campaign budgets and continuous improvement across the funnel.
2. Enterprise account marketing. Build targeted programs that open doors in priority accounts, engage senior decision makers and buying committees, and help active deals progress. Coordinate marketing and sales activity around account priorities and buying signals.
3. Positioning and product marketing. Create clear messaging for enterprise HR, technology and business leaders. Translate our capabilities into compelling use cases, business outcomes and reasons to buy. Own product launches, competitive positioning and sales enablement.
4. Partner marketing. Build joint campaigns, sales enablement and account engagement programs with enterprise technology partners. Turn those relationships into measurable pipeline and revenue.
5. Customer marketing. Develop customer stories, executive advocacy and campaigns that support adoption, expansion and introductions across enterprise accounts.
6. Brand and category leadership. Lead our brand development and connect content, social, media, events and executive thought leadership into a strong, consistent market presence. Build awareness and understanding of AI Work Design.
7. Team and agency leadership. Lead a distributed team across campaigns, media, content, production and events. Manage specialist agencies with clear briefs, high standards and accountability for results.
8. Marketing performance and operations. Own the budget, planning and reporting. Establish clear definitions and handoffs with sales. Measure funnel conversion, cost per qualified opportunity, pipeline creation, opportunity progression and revenue contribution.
9. AI enabled execution. Use AI and automation to improve account research, content production, campaign delivery and analysis. Build an efficient marketing operation that can scale.

What we are looking for

An experienced VP Marketing or Head of Marketing who has owned a broad marketing function in a growing B2B software company, with a strong foundation in demand generation and enterprise growth.

You will bring:

• Experience helping an enterprise software business scale through a meaningful part of the $10m to $100m ARR journey, with clear evidence of your own contribution.
• Experience operating at a company comparable to Reejig in resources, growth stage and enterprise sales complexity.
• Relevant experience in AI, automation, workforce technology, HR software or an adjacent enterprise software category.
• A proven record of building and scaling demand generation, with direct accountability for pipeline targets, campaign budgets, funnel conversion and revenue contribution.
• Experience combining account based marketing, digital acquisition, events, content and outbound activity into coordinated enterprise campaigns.
• Strong collaboration with sales and SDR teams, including clear qualification criteria, follow through and shared accountability for conversion.
• Strong product marketing and storytelling skills, including experience establishing a category or repositioning an evolving product.
• An understanding of senior buyers, complex buying committees and substantial enterprise contracts.
• Experience building partner marketing programs within enterprise software ecosystems.
• Strong judgment across brand, creative work, messaging and commercial performance.
• Experience leading distributed teams and agencies while maintaining speed and quality.
• Practical examples of using AI to improve marketing productivity and results.
• A commitment to working in person with our New York team.

How you work

You take ownership, make decisions and follow through. You move quickly while maintaining high standards, challenge constructively and work closely with an ambitious founder.

You can write a sharp brief, improve a campaign, interrogate pipeline performance and coach your team. You know where to invest, what to stop and how to deliver with the resources available.

You bring both creative ambition and commercial discipline. You can build market recognition while maintaining a clear focus on qualified opportunities and revenue.

What success looks like

In the first 90 days, you will establish clear priorities and team accountability, assess the existing funnel, agree pipeline targets and qualification criteria with sales, sharpen our messaging and launch targeted demand generation, enterprise account and partner campaigns.

You will put credible reporting in place so the business can see what is generating opportunities, where conversion is breaking down and where investment should increase or stop.

Over the first year, you will build a repeatable marketing contribution to new enterprise opportunities and customer expansion, strengthen Reejig’s market recognition and lead a team that delivers consistently.

Why This Matters

Reejig is at a point of real inflection. We are building a company that will reshape how organisations operate in the AI era. The people who join now are not stepping into a role, they are stepping into a chance to build something with scale and long term impact. If you want work that changes your career and creates meaningful equity upside, this is the moment.