VP, Market Expansion & Patient Engagement

Wwshemi; Nashville (TN); Remote; USD 180,000 - 240,000; Full time

Benefits offered by this job

Medical, dental, and vision coverage

Employer-funded HSA options

Employer-paid life and disability ins.

Voluntary illness, accident, and hosp.

401(k) with company match

Financial wellness resources

Job summary

Matter Health is seeking a Vice President of Market Expansion & Patient Engagement to lead growth priorities: launching new markets and connecting attributed members to care. You will own end-to-end market expansion, from contract execution through go-live, and lead enterprise strategies to convert attributed members into active patient relationships.

You will build and improve our market launch toolkit, develop patient engagement playbooks across channels, and enable field teams with scalable

Qualifications

• Experience leading market expansion, implementation, or operational launch initiatives within healthcare.
• Deep understanding of value-based care and payer operations.
• Experience translating payer contract requirements into operational workflows and launch plans.
• A track record of scaling patient or member engagement functions.
• Experience developing operational playbooks, governance processes, and tools that support consistent execution.
• Ability to lead cross-functional initiatives and drive accountability across teams with different reporting relationships.
• Experience coordinating staffing, credentialing, compliance, technology, and operational readiness.
• Strong strategic planning, communication, and problem-solving skills, with the ability to remain closely involved in execution.

Responsibilities

• Own the strategy and execution of a repeatable market launch operating system.
• Lead the 90-day market sprint from contract execution through first patient visit and early performance.
• Translate payer contracts into operational requirements, workflows, and readiness checklists.
• Lead pre-launch readiness assessments across Clinical, Operations, HR, Training, Technology, and Compliance.
• Own launch timing sign-off and elevate delays to leadership when needed.
• Drive staffing and credentialing timelines for each new market.
• Coordinate activities across Growth, Legal/Compliance, Clinical, Operations, HR, and Technology.
• Develop governance for implementation tracking from contract to go-live.
• Connect attributed members to active patient relationships and develop patient engagement playbooks.
• Build scalable approaches for member activation and conversion into care.
• Coordinate with payer teams for accurate attribution and enrollment.
• Oversee attribution reconciliation to improve accuracy.

Skills

Market expansion

Operations leadership

Payer operations

Strategic planning

Cross-functional leadership

Healthcare experience

Program management

Operational playbooks

Job description

VP, Market Expansion & Patient Engagement

This listing's locations Remote - Nashville

Employment Full-time

Workplace Remote

Department: Operations

About the Role

Matter Health is seeking a Vice President, Market Expansion & Patient Engagement to lead two of our most important growth priorities: launching new markets and connecting attributed members to care.

In this role, you will own the end-to-end process of bringing new payer markets into operation-from contract execution through go-live and early market performance. You will also lead the enterprise strategy and execution infrastructure that converts attributed members into active patient relationships.

You will build and continuously improve our market launch toolkit, ensuring each new market benefits from a repeatable, reliable operating approach. As the leader of patient engagement strategy, you will guide the development of playbooks, outreach capabilities across channels, and field enablement tools that support member activation and care conversion at scale.

This role requires a leader who can set enterprise strategy while staying close to execution, build teams, and drive accountability across cross-functional partners. This is a remote position reporting to the SVP, Operations.

Key Responsibilities

Market Implementation & Launch

• Own the strategy and execution of a repeatable market launch operating system, improving the approach with each new market.
• Lead the 90-day market sprint from contract execution through the first patient visit and early market performance.
• Translate executed payer contracts into operational requirements, workflow triggers, and readiness checklists so teams understand their responsibilities before go-live.
• Lead pre-launch readiness assessments across Clinical, Operations, HR, Training, Technology, and Compliance.
• Own operational sign-off on launch timing during contracting, certify readiness, and elevate recommended launch delays to the SVP, Operations when appropriate.
• Drive staffing and credentialing timelines for each new market and serve as the internal escalation point when timelines are at risk.
• Coordinate launch activities across Growth, Legal/Compliance, Clinical, Operations, HR, and Technology to manage dependencies and support timely execution.
• Establish the strategy and governance for implementation tracking, including timelines, milestones, and status reporting from contract execution through go-live.
• Own the enterprise strategy and execution infrastructure that connects attributed members to active patient relationships.
• Lead the strategic development of patient engagement playbooks, outreach capabilities across channels, and tools that enable field teams.
• Build scalable approaches that support member activation and conversion into care.
• Coordinate with payer teams to support accurate patient attribution and enrollment.
• Oversee attribution reconciliation to identify gaps, improve accuracy, and coordinate corrections.

Operational Leadership & Continuous Improvement

• Build alignment and accountability across teams responsible for market readiness and patient engagement.
• Identify implementation gaps, lead root-cause analyses, and translate findings into lasting operational improvements.
• Maintain and improve launch playbooks and standard operating procedures.
• Balance enterprise planning with hands‑on execution to support reliable launches and early market performance.

Qualifications

• Experience leading market expansion, implementation, or operational launch initiatives within healthcare.
• Deep understanding of value‑based care and payer operations.
• Experience translating payer contract requirements into operational workflows and launch plans.
• A track record of scaling patient or member engagement functions.
• Experience developing operational playbooks, governance processes, and tools that support consistent execution.
• Ability to lead cross‑functional initiatives and drive accountability across teams with different reporting relationships.
• Experience coordinating staffing, credentialing, compliance, technology, and operational readiness.
• Strong strategic planning, communication, and problem‑solving skills, with the ability to remain closely involved in execution.

What Success Looks Like

• New markets launch through a consistent, repeatable process with clear ownership and readiness standards.
• Payer contract requirements are translated into actionable plans before go‑live.
• Staffing, credentialing, technology, and operational dependencies are managed proactively.
• Leaders have clear visibility into launch milestones, risks, and early market performance.
• Patient engagement playbooks and field tools support member activation and conversion into care at scale.
• Attribution and enrollment gaps are identified and resolved in coordination with payer partners.
• Lessons from each launch lead to stronger playbooks and more reliable execution.

Why Matter Health

At Matter Health, we believe that where you live should never determine the quality of care you receive. Every team member is vital in improving healthcare access for older adults who have historically been underserved by traditional healthcare systems.

This isn't just a mission statement-it's the work we do every day.

We Lead with Love in Everything We Do.

Working at Matter Health

We're committed to supporting our team both professionally and personally. Benefits for full-time team members begin on the first of the month after your start date.

• Medical, dental, and vision coverage
• Employer-funded HSA options
• Employer-paid life and disability insurance
• Voluntary illness, accident, and hospitalization coverage
• Access to Matter Health's in‑person and virtual care services
• Competitive compensation
• 401(k) with company match starting on Day 60
• Financial wellness resources and support

Time Away

• Up to 4 weeks of PTO
• 10 paid company holidays
• 2 volunteer days annually for meaningful causes

Eligibility is based on full‑time employment status. Additional details will be shared during the interview process.

Equal Opportunity Employer

Matter Health is committed to building a diverse and inclusive workplace. We welcome applicants from all backgrounds and experiences and foster an environment where every team member feels valued, respected, and supported.