VP, Lifecycle Marketing

Lucky Strike Entertainment; Miami (FL); On-site; USD 180,000 - 240,000; Full time

Benefits offered by this job

Medical plan

Dental plan

Vision plan

401(k) retirement plan

Employee Stock Purchase Program

Employee Assistance Program

Vacation and holidays

Job summary

Lucky Strike Entertainment is seeking a Vice President of Lifecycle Marketing to lead enterprise-wide lifecycle strategies, customer journeys, and KPI frameworks to boost retention, loyalty, and lifetime value across the brands. Based in Miami, the role focuses on driving engagement across the portfolio.

You will head CRM, loyalty programs, segmentation, and cross-functional partnerships with brand and digital teams, accelerating acquisition and personalization through data and automation.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 10+ years in marketing with 5+ years in a leadership role.
• Strong leadership, analytics, communication, and cross-functional collaboration.
• Proven ability to drive measurable results through marketing initiatives.

Responsibilities

• Develop and execute enterprise-wide lifecycle marketing strategies.
• Design customer journey frameworks to optimize communication across lifecycle.
• Establish lifecycle KPIs and measurement frameworks.
• Increase customer lifetime value via segmentation and personalization.
• Lead CRM, email, SMS, push notifications, and loyalty programs.
• Oversee segmentation and audience management.
• Develop loyalty, membership, rewards communications.
• Partner with brand and digital teams on communications.
• Develop and execute lead generation, customer acquisition, and database growth across brands.
• Partner with Digital Marketing to maximize lead capture across websites, paid media, events, promotions, and in-location experiences.
• Develop audience acquisition strategies to grow owned channels and first-party data.
• Identify opportunities to improve conversion rates through personalization and automation.
• Evaluate new platforms and tools to maintain competitive advantage.

Skills

Marketing leadership

Lifecycle marketing

Data analytics

Cross-functional collaboration

Strategic thinking

Customer segmentation

Education

Bachelor's degree in Marketing, Business, Communications, or related field

Tools

CRM platforms

Marketing automation

AI personalization

Job description

The Vice President of Lifecycle Marketing is responsible for developing and executing customer lifecycle strategies that drive retention, loyalty, visitation frequency, customer engagement, and lifetime value across the company’s portfolio of brands.

What You’ll Do

Lifecycle Marketing Strategy

• Develop and execute enterprise-wide lifecycle marketing strategies.
• Design customer journey frameworks that optimize communication throughout the customer lifecycle.
• Establish lifecycle marketing KPIs and measurement frameworks.
• Increase customer lifetime value through segmentation and personalization.

CRM & Loyalty Marketing

• Lead CRM, email, SMS, push notification, and loyalty marketing programs.
• Oversee customer segmentation and audience management.
• Develop loyalty, membership, passholder, and rewards communications.
• Partner with brand and digital teams to align customer communications.

Lead Generation & Customer Growth

• Develop and execute strategies that increase lead generation, customer acquisition, and database growth across all brands and business units.
• Partner with Digital Marketing to maximize lead capture opportunities across websites, paid media campaigns, events, promotions, and in-location experiences.
• Develop audience acquisition strategies focused on growing owned marketing channels and first‑party customer data.
• Identify opportunities to improve conversion rates throughout the customer lifecycle through personalization, automation, and targeted communications.
• Develop and execute strategies that increase lead generation, customer acquisition, and database growth across all brands and business units.

Marketing Automation & Customer Data

• Own marketing automation platforms and customer communication technologies.
• Enhance customer data capabilities and audience targeting.
• Leverage AI and automation to improve personalization and performance.
• Evaluate new platforms, tools, and customer engagement technologies to maintain a competitive advantage and support future business growth.

What You’ll Bring

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 10+ years of relevant marketing experience, including 5+ years in a leadership role.\
• Strong leadership, analytical, communication, and cross‑functional collaboration skills.
• Proven ability to drive measurable business results through marketing initiatives.

What You’ll Get

• At Lucky Strike Entertainment, we’re committed to supporting your well being both on and off the job. Here’s a peek at some of the benefits available to our Corporate associates:
• Medical, Dental, Vision plans to select from based on your needs
• Wellness resources to help you along your wellness journey
• 401(k) Retirement Plans
• Employee Stock Purchase Program
• Employee Assistance Program (EAP)
• Vacation and Holidays
• Perks! Bowling, Boomer’s, and Waterpark discounts, Retail discounts, Event discounts and more!