VP, Head of Paid Media

LendingTree; Charlotte (NC); On-site; USD 240,000 - 280,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

401(k) matching

Flexible work policies

Job summary

LendingTree is looking for a Head of Paid Media to lead their performance marketing strategy in Charlotte, NC. This role requires over 15 years of experience in performance marketing with a strong lead generation focus and expertise in managing large-scale paid media budgets. Key responsibilities include owning the paid acquisition strategy and optimizing marketing channels such as SEM, Paid Social, and Programmatic. The position offers competitive compensation, including an annual performance bonus and comprehensive benefits.

Qualifications

• 15+ years in performance marketing with a strong lead generation focus.
• Experience managing large-scale paid media budgets.
• Proven ability to drive profitable growth at scale.

Responsibilities

• Own end-to-end paid acquisition strategy across all channels.
• Scale lead generation balancing volume and quality.
• Drive growth by expanding key performance marketing channels.

Skills

Performance marketing

Lead generation

Data-driven decision making

Analytical mindset

Job description

This role requires a hybrid schedule in our Charlotte, NC, Seattle, WA or Denver, CO offices; Tuesday–Thursday in-office, Monday and Friday remote.

Overview

LendingTree is one of the largest and most sophisticated performance marketing platforms in the U.S., operating at the intersection of consumer finance, data, and digital acquisition at massive scale. We connect millions of consumers with financial products through a dynamic, multi-vertical marketplace—and performance marketing is the engine that powers that ecosystem.

We deploy a 9‑figure annual marketing budget across digital channels, not as a fixed spend, but as a real‑time capital allocation system—continuously optimizing across channels, products, and audiences to drive efficient, high‑quality lead generation and long‑term marketplace value.

We are seeking a Head of Paid Media to lead this engine—owning strategy and execution across SEM, Paid Social, Programmatic, and Partner Marketing channels. This role sits at the center of the business and requires a leader who thrives in high‑scale, high‑velocity, and highly competitive environments.

What You’ll Own

• Own end-to-end paid acquisition strategy and execution across all biddable and partner channels.
• Responsible for scaling lead generation across multiple verticals, balancing volume, quality, and downstream conversion.
• Ownership of building a portfolio‑based approach to channel investment, dynamically shifting capital across channels to arrive at the optimal outcome.
• Drive growth by expanding and optimizing key performance marketing channels, including:
  • SEM (core growth driver)
  • Paid Social
  • Programmatic / Display
  • Affiliate / Partner / Aggregator channels
• Experience driving a high‑velocity testing culture.
• Responsible for partnering with cross‑functional teams to improve funnel efficiency and prioritize work that will create continuous improvements for the marketing team.
• Build and lead a high‑performing, in‑house performance marketing team, without reliance on external agencies.

What We’re Looking For

• 15+ years in performance marketing with a strong lead generation focus.
• Experience managing large‑scale paid media budgets.
• Deep expertise across multiple channels:
  • SEM
  • Paid Social
  • Programmatic
  • Affiliate / Partner ecosystems
• Proven ability to drive profitable growth at scale.
• Strong analytical mindset with ability to make rapid, data‑driven decisions.
• Experience operating in:
  • Marketplace businesses
  • Financial services / high‑consideration categories (strong plus)
• Hands‑on operator with experience running campaigns, not just managing teams or agencies.
• Track record of building and developing high‑performing teams.

Compensation

The base pay range for this position is $240,000–280,000, however, base pay offered may vary depending on internal factors, job‑related knowledge, location and candidate experience.

Incentive Compensation

Eligible for annual performance bonus.

Benefits

Medical, dental, and vision insurance and 401(k) matching.

Our Culture

We're a collaborative, entrepreneurial team that values curiosity, creativity, and getting things done together. Our teammates are some of the brightest, most driven people you'll meet—and we celebrate innovation, inclusion, and ownership. At LendingTree, you'll find an inclusive culture where diverse perspectives make us stronger. We believe in working hard and supporting one another—with the flexibility and trust that help you thrive both personally and professionally.

We're proud to offer generous benefits, wellness programs, and time‑off policies designed to help you recharge, stay healthy, and bring your best self to work every day. And yes— we still have fun doing it (our GSD – Get Stuff Done award is a fan favorite!).

Come grow with us, make an impact, and be part of a company that truly cares about its people and its community.

Equal Opportunity Employer

LendingTree is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based on race, color, religion (or creed), gender, gender expression, age, national origin, disability, marital status, sexual orientation, or military status.

CCPA Disclosure