VP, Group Copy – Brand Strategy & Campaign Lead

IPG Health, LLC; New York (NY); Hybrid; USD 158.000 - 193.000; Vollzeit

Zusammenfassung

Biolumina, part of Omnicom, is seeking a VP, Group Copy Supervisor in New York. This senior role leads copy strategy across campaigns and channels, developing platform narratives and brand messaging that align with business goals and audience insights.

You will collaborate with art direction, design, strategy, social and client teams to craft clear, engaging content that strengthens cultural relevance and creative effectiveness.

Qualifikationen

• Develops and shapes compelling written platform and campaign narrative, brand messaging and content across multichannel platforms.
• Creates clear, engaging, and strategically aligned messaging that reflects brand voice, audience insights, and business objectives.

Aufgaben

• Collaborate with art direction, design, strategy, social, client teams, and/or production to develop content experience that strengthen audience engagement, cultural relevance, and creative effectiveness across media and platform ecosystem.
• Mentor junior writers and ensure consistency of voice; oversee execution from concept to copy across digital and traditional platforms.

Kenntnisse

Copywriting

Brand messaging

Content strategy

Jobbeschreibung

Biolumina, part of Omnicom, is seeking a VP, Group Copy Supervisor in New York. This senior role leads copy strategy across campaigns and channels, developing platform narratives and brand messaging that align with business goals and audience insights.

You will collaborate with art direction, design, strategy, social and client teams to craft clear, engaging content that strengthens cultural relevance and creative effectiveness.