VP, Emerging Media (Health)

Publicis Groupe Holdings B.V; New York (NY); On-site; USD 121,000 - 194,000; Full time

Job summary

Publicis Groupe’s MSL seeks a Vice President, Emerging Media for its Healthcare Practice to lead strategic communications that blend earned media, creator partnerships, and digital storytelling. You will guide campaigns across health brands, translating trends into actionable programs and mentoring teams to innovate in modern media and audience-first storytelling.

The role requires deep healthcare communications experience, strong leadership, and a network across media and digital creators, with

Qualifications

• 8+ years of experience in public relations, healthcare communications, influencer marketing, digital media, or related fields.
• Strong network across media, creators, influencers, healthcare professionals, and external partners.
• Ability to translate complex healthcare topics into clear stories for diverse audiences.
• Experience counseling senior clients and building trusted relationships.

Responsibilities

• Lead communications strategies blending earned media, creator partnerships, and digital storytelling.
• Advise on trends, audience behaviors, and emerging media to keep clients ahead.
• Develop programs linking earned media, creators, social, podcasts, newsletters, and paid content.
• Evolve strategies by connecting traditional media with digital-first storytelling.
• Build relationships with digital-first journalists, healthcare creators, and platform partners.
• Lead creator and influencer campaigns across healthcare and consumer segments.
• Develop measurement frameworks showing impact of programs.
• Identify thought leadership and new business opportunities for growth.

Skills

Public relations

Healthcare communications

Influencer marketing

Digital media

Strategic leadership

Relationship building

Executive counseling

AI awareness

Captiv8

Tools

Captiv8

Job description

Company description

At MSL, we’re on a mission to make every client more influential and a positive force of influence in the(ir) world. Why? Because we know that influence = impact and the more influential you are, the more impactful you can be. We’re proud to partner with incredible brands, companies and leaders who want to push boundaries and create change – and we’re looking for passionate creators and storytellers who want to do the same. But it’s not just our work (and the awards we win for it) that energizes us, it’s who we are as a team. A team of powerhouse professionals that is driven by three core values: Leading, Learning and Loving. A team that has ranked us a “Best Place to Work” in the industry year over year.

Overview

What we’re looking for: A Vice President, Emerging Media for MSL’s Healthcare Practice.

What you bring to the table: The ideal candidate is a modern communications leader with health expertise and a strong understanding of the creator, digital, and media ecosystem. They understand how audiences discover, consume, and share information today—and bring fresh thinking to the intersection of earned, social, creator, and digital communications.

We’re looking for a strategic thinker who can also execute, with exceptional relationship‑building skills and a track record of developing integrated programs across public relations, health and consumer, influencer marketing, creative partnerships, and digital media. They are curious, connected, and energized by what’s next.

What you’ll do: As a leader within MSL’s Healthcare Practice, you’ll help healthcare brands connect with audiences in new and meaningful ways. Sitting at the intersection of digital and media, you’ll lead communications strategies that blend earned media, creator partnerships, emerging platforms, and digital‑first storytelling to build credibility, drive engagement, and shape how stories travel.

You’ll help clients understand not just where conversations happen, but who drives them—from journalists and healthcare creators to subject matter experts, podcast hosts, online communities, and other influential voices. As a trusted advisor, you’ll translate emerging trends and changing audience behaviors into actionable strategies, building integrated programs that deliver measurable communications and business impact while expanding MSL’s capabilities in modern media, creator engagement, and audience‑first storytelling.

Responsibilities

• Serve as a senior strategic counselor to healthcare clients, advising on communications trends, audience engagement, creator partnerships, reputation, and emerging media.
• Translate evolving audience behaviors, platforms, technologies, and information‑discovery trends into actionable communications strategies that keep clients ahead of the curve.
• Develop integrated communications programs that connect earned media, creators, social, communities, podcasts, newsletters, sponsored content, paid amplification, AI discovery, and media partnerships to drive visibility, credibility, engagement, and influence.
• Evolve earned media strategies by connecting traditional media relations with creator ecosystems, digital‑first storytelling, and emerging channels.
• Build and cultivate relationships with digital‑first journalists, healthcare creators, podcast hosts, newsletter writers, platform partners, community leaders, media companies, and other influential voices.
• Lead creator and influencer strategies across HCP and consumer healthcare campaigns, from identification and vetting through partnership development, content strategy, measurement, and optimization.
• Develop measurement frameworks that demonstrate the impact of integrated communications and emerging media programs.
• Identify thought leadership and new business opportunities that expand MSL’s capabilities in creator engagement, modern media, and audience‑first communications.
• Champion practical AI adoption across communications planning, audience intelligence, content development, creator identification, measurement, and emerging search and discovery.
• Mentor and develop talent, sharing best practices and helping teams innovate and strengthen MSL’s capabilities across the practice.

Qualifications

• 8+ years of experience in public relations, healthcare communications, influencer marketing, digital media, or a related field.
• Strong understanding of healthcare, creator culture, audience behavior, and the evolving media landscape.
• Proven experience developing creator, influencer, ambassador, expert, and community strategies that drive measurable communications and business outcomes.
• Strong network across media, creators, influencers, healthcare professionals, digital journalists, and external partners.
• Ability to translate complex healthcare topics into clear, compelling stories for diverse audiences.
• Experience counseling senior clients and building trusted relationships.
• Excellent written, verbal, and presentation skills.
• Familiarity with established and emerging platforms including Instagram, TikTok, YouTube, Reddit, LinkedIn, Substack, podcasts, and online communities.
• Understanding of AI, LLMs, and evolving search and discovery behaviors and their impact on communications strategy.
• Experience with Captiv8 or similar creator management platforms preferred.
• Proven ability to collaborate across teams and agency disciplines while managing multiple priorities in a fast‑paced environment.
• Solution‑oriented approach with strong project management and organizational skills.
• Experience leading teams, mentoring talent, and fostering a collaborative culture.
• Experience working in regulated healthcare environments and navigating compliance considerations is a plus.

Additional information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail].

All your information will be kept confidential according to EEO guidelines.

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Compensation

Compensation Range: USD $121,315.00 - USD $194,220.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third‑party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 9/8/2026.