VP, Earned Measurement & Insights

Day One Agency

New York (NY)

Hybrid

USD 160,000 - 190,000

Full time

14 days+

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Benefits offered by this job

Health Care

Paid Time Off

Summer Fridays

401(k) Plan with Company Match

Lifestyle Spending Account

Paid Parental Leave

Commuter Benefits

Job summary

A premier brand reputation agency in New York is seeking a VP of Earned Measurement & Insights. This role focuses on driving and evolving earned measurement frameworks, leading a high-performing team, and providing insights to clients. The ideal candidate has 10+ years of experience in communications, strong leadership skills, and a deep understanding of measurement tools. The position offers a hybrid work schedule and a competitive salary range between $160,000 and $190,000.

Qualifications

10+ years in communications, media intelligence, analytics, or related fields with a focus on measurement and reporting.
Deep understanding of earned media measurement frameworks.
Strong grasp of social and digital analytics intersecting with PR and brand reputation.
Proven ability to communicate insights to senior executives.

Responsibilities

Establish and evolve earned measurement framework to anticipate industry shifts.
Hire, mentor, and lead a measurement team.
Serve as senior counsel to clients, translating complex data into insights.
Create measurement frameworks connecting media to business outcomes.

Skills

Communications expertise

Media intelligence

Analytics

Leadership

Excellent communication skills

Education

Bachelor’s degree

Advanced degree

Tools

Data visualization tools

AI and automation tools

Job description

VP, Earned Measurement & Insights

Day One Agency – Brand Reputation, New York – Full‑time – Hybrid work schedule – NYC only.

About the Role

Drive the future of earned measurement and insights for our communications practice. Build a measurement capability from scratch, set the vision, lead a high‑performing team, and serve as a key voice on the Senior Leadership Team. Deliver frameworks, toolstack evolution, AI integration, and business‑impact reporting that moves beyond vanity metrics.

Responsibilities

Define & Drive the Vision: Establish and evolve Day One’s earned measurement framework to anticipate industry shifts and client needs.
Leadership & Team Development: Hire, mentor, and lead a measurement team; invest in training and embed comms measurement into the agency culture.
Client & C‑Suite Partnership: Serve as senior counsel to clients, translating complex data into compelling insights for senior executives.
Innovative Frameworks: Create cutting‑edge measurement frameworks connecting earned, owned, and paid media to business outcomes.
Toolstack Curator: Evolve and manage modern measurement tools, staying ahead of emerging platforms.
AI Integration: Identify and integrate AI and automation tools into workflows to enhance speed, scale, and insights.
Training & Upskilling: Lead internal education to ensure the team is fluent in measurement principles and client reporting best practices.
Thought Leadership & Industry Voice: Represent Day One externally, build relationships, and share perspectives through panels, publications, and events.
Cross‑Functional Collaboration: Partner with comms, creative, digital, and strategy leads to embed measurement thinking into campaign design.
Reporting & Design: Drive clarity in reporting frameworks—prioritizing storytelling, design thinking, and executive‑friendly dashboards.
SLT Contributor: Ensure measurement is integrated into team‑wide priorities and growth strategies.

Requirements

10+ years in communications, media intelligence, analytics, or related fields with a focus on measurement and reporting.
Bachelor’s degree required; advanced degree a plus.
Deep understanding of earned media measurement frameworks and experience designing bespoke reporting systems.
Strong grasp of social, influencer, and digital analytics and how they intersect with PR and brand reputation.
Familiarity with AI, automation, and data visualisation tools to enhance reporting efficiency.
Proven ability to communicate insights to senior executives and turn data into actionable strategy.
Leadership experience with a track record of building and inspiring teams.
Comfort navigating ambiguity and driving innovation in a fast‑paced environment.
Excellent written and verbal communication skills; strong presenter.
Ability to travel periodically to engage with clients and represent Day One externally.

Why Join Us?

Impactful Work: Shape public discourse and influence perceptions.
Innovative Environment: Work in a team that values creativity, experimentation, and forward thinking.
Growth Opportunities: Access professional development resources and clear career advancement paths.
Inclusive Culture: Join a diverse and supportive community that celebrates all perspectives.

Compensation & Benefits

Base compensation: $160,000–$190,000 (NYC Pay Transparency Law). Eligibility for comprehensive benefits.