VP/D Marketing Strategy & Analytics - Credit Cards

OneMain Financial; Charlotte (NC); On-site; USD 150,000 - 210,000; Full time

Benefits offered by this job

Health and wellbeing options

401(k) matching

Employee Stock Purchase Plan

Job summary

OneMain Financial is seeking a VP/Director to lead Card Analytics in Charlotte, NC. The role builds the analytics function for a new credit card business, owning analytics for originations, marketing, and partner management.

You will shape targeting, channel strategy, and NPVs while partnering with underwriting, product, and technology teams to optimize performance and customer experience. This leadership role requires a strong track record of building large analytics teams and driving business

Qualifications

• 8+ years of analytics leadership experience in credit cards/fintech
• Bachelor's degree required; advanced degree preferred
• Proven ability to build and lead large analytics teams across geographies
• Strong communication, negotiation, and influencing skills

Responsibilities

• Build the analytics team for the newly launched card business.
• Lead credit card originations, marketing analytics, and partner management.
• Develop targeting strategy across Direct Mail and Affiliate channels.
• Manage third-party partner relationships and new channel development.
• Create channel and segment NPVs and guide product/underwriting collaboration.
• Drive onboarding and optimization efforts in the application funnel.
• Collaborate with Technology, Product and Design to improve customer experience.

Skills

Analytics leadership

Team leadership

Marketing analytics

Cross-functional collaboration

Strategy & budgeting

Stakeholder management

Education

Bachelor's degree

Advanced degree

Job description

OneMain Financial is looking for a VP/Director to join our Card Analytics team in Charlotte, NC.

We are seeking a senior leader to support our new credit card business.

In the Role

In this critical role, the select individual will build the analytics team for the newly launched credit card business. This leader will be responsible credit card originations, marketing analytics, and partner management.

Responsibilities

• Deliver new acquisitions growth while ensuring profitability hurdles are met
• Develop targeting strategy across all channels (i.e., Direct Mail, Affiliates) to deliver new account growth while reducing cost of acquisitions
• Manage third party partner relations with affiliate partners
• Create a pipeline of new channels for new account bookings
• Create channel & segment level NPV valuations
• Partner with Underwriting and Product teams to optimize booking rates
• Partner with internal teams to inform and structure card acquisition related data-science models
• Design & manage ongoing product and creative tests
• Partner with Technology, Product and Design teams to improve customer experience in the application funnel
• Build and develop a team of analysts supporting the long-term card product growth

Key Characteristics

• Demonstrates the ability to balance strategic thinking and operational delivery
• Strong team leader with strong focus on employee development & proven ability for building & leading large talented teams located across various geographies & time zones
• Excellent communication skills and ability to influence senior executives and peers across functions
• Ability to synthesize insights across different sources into a comprehensive and holistic strategy
• Exhibits energy, curiosity, and ability to frame intelligent questions to uncover issues and spearhead the formulation of approach and methodology
• Self-motivated and organized – a high degree of comfort managing multiple stakeholders and team members; strong collaboration and teamwork skills; and a problem-solver oriented toward achieving results

Requirements

Bachelor’s Degree (required) and 8+ years’ experience in analytics leadership roles with significant exposure to credit cards and Fintech. Advanced Degree (preferred)

• Significant experience in building and managing marketing analytics teams in the credit card industry
• Deep knowledge and expertise of using analytical tools and techniques to drive business outcomes (preferred experience with credit cards and fintechs)
• Knowledge of consumer-lending best practices, including the use of advanced statistical techniques and data sources
• Experience in digital strategies across financial products and services
• Strong communication, interpersonal and negotiation skills to gain trust and achieve business objectives
• Ability to work in fast-paced ever-changing environment and the ability to juggle an array of tasks and individuals on tight timelines
• Innovative and capable of developing a highly analytical approach to solving problems

Who we Are

OneMain Financial (NYSE: OMF) is the leader in offering nonprime customers responsible access to credit and is dedicated to improving the financial well-being of hardworking Americans. Since 1912, we’ve looked beyond credit scores to help people get the money they need today and reach their goals for tomorrow. Our growing suite of personal loans, credit cards and other products help people borrow better and work toward a brighter future.

Driven collaborators and innovators, our team thrives on transformative digital thinking, customer-first energy and flexible work arrangements that grow lives, careers and our company. At every level, we’re committed to an inclusive culture, career development and impacting the communities where we live and work. Getting people to a better place has made us a better company for over a century. There’s never been a better time to shine with OneMain.

Because team members at their best means OneMain at our best, we provide opportunities and benefits that make their health and careers a priority. That’s why we’ve packed our comprehensive benefits package for full- and some part-time employees with:

• Health and wellbeing options including medical, prescription, dental, vision, hearing, accident, hospital indemnity, and life insurances
• Up to 4% matching 401(k)
• Employee Stock Purchase Plan (10% share discount)
• Tuition reimbursement
• Paid time off (15 days vacation per year, plus 2 personal days, prorated based on start date)
• Paid sick leave as determined by state or local ordinance, prorated based on start date
• Paid holidays (7 days per year, based on start date)
• Paid volunteer time (3 days per year, prorated based on start date)