VP, Customer Growth

Absorb Software; Canada; On-site; CAD 150,000 - 210,000; Full time

Benefits offered by this job

Remote‑first

Health benefits

Equipment allowance

Flex allowance

Career growth

DEI programs

Job summary

Absorb Software in Canada is seeking a VP of Customer Growth to lead onboarding, expansion, education, and advocacy programs. You will build Absorb Academy on our LMS, align with Product, GTM, and Sales, and drive product adoption to fuel long‑term revenue growth.

This remote‑first role emphasizes data‑driven decisions, net revenue retention, and scalable customer learning experiences. You’ll shape programs that convert usage into value and turn satisfied customers into bigger customers.

Qualifications

• 10+ years in B2B SaaS with leadership in customer success, marketing, enablement, or post‑sale functions.
• Proven ability to improve net revenue retention through adoption and engagement programs.
• Experience building customer education or academy programs, preferably with the company's product.

Responsibilities

• Drive campaigns and programs that keep customers engaged and aware of platform value.
• Build and scale Absorb Academy on our LMS with certification programs and onboarding paths.
• Own adoption programs and partner with Product to close usage gaps and maximize value.
• Build a community of customer champions and advocate initiatives to support sales/marketing.
• Identify expansion opportunities with GTM and Sales from usage data and engagement.

Skills

Customer growth leadership

Data‑driven decision making

Product‑led growth

Cross‑functional collaboration

AI fluency

Tools

Absorb LMS

Job description

"The Marketing team is poised for unprecedented growth and opportunity. We're in a very unique position where we've experienced tremendous success but are far from exhausting the whitespace around us. There is a unique opportunity to join a rising organization and make a significant and immediate impact." Mark Lynch - Senior Director, Demand Generation

As VP, Customer Growth, you'll lead the function responsible for ensuring customers get measurable value from Absorb—from onboarding through expansion. You'll oversee customer education, customer marketing, adoption, and advocacy programs while building a world‑class customer learning experience through Absorb Academy, powered by our own platform. This role sits at the intersection of customer success and business growth, creating the conditions for stronger product adoption, deeper customer engagement, and long‑term revenue expansion. If you're energized by building programs that help customers succeed—and transforming that success into sustainable growth—this is an opportunity to shape a critical part of Absorb's future.

What You’ll Do

• Drive campaigns, communications, and programs that keep customers engaged, informed about new features, and aware of the full value of the platform. This is not just newsletters — it’s a strategic function that directly impacts retention and expansion.
• Build and scale Absorb Academy as the flagship customer education experience — built entirely on our own LMS. Create certification programs, onboarding paths, and advanced training that drive product adoption and serve as a live showcase of our platform’s capabilities.
• Own the programs, content, and touchpoints that drive product adoption across the customer base. Partner with Product to identify usage gaps, build adoption playbooks, and ensure customers realize the full value of their investment. This is the foundation of gross retention.
• Build a community of customer champions. Create case studies, reference programs, and advocacy initiatives that support sales and marketing while deepening customer relationships.
• Partner with GTM and Sales to identify expansion opportunities surfaced through usage data and customer engagement. Create the materials and moments that turn satisfied customers into bigger customers.

What You’ll Bring

• 10+ years in B2B SaaS, with at least 5 years leading customer success, customer marketing, enablement, or post‑sale functions at scale
• Demonstrated track record of improving net revenue retention through product adoption and customer engagement programs
• Experience building customer education or academy programs—ideally using the company’s own product
• Strong understanding of product‑led growth principles and how to drive adoption without relying solely on CSMs
• Data‑driven: you use product usage data, health scores, and engagement metrics to prioritize where to invest
• Experience in enterprise software (LMS, HCM, EdTech, or adjacent markets preferred but not required)
• Cross‑functional collaboration: you partner naturally with Product, Sales, and GTM — this role sits at the center of the customer lifecycle
• AI fluency: you understand how AI agents and automation can enhance the customer experience and scale enablement

What We Offer

• Fully remote‑first work with flexible work arrangements
• Comprehensive Health and Wellness Benefits including retirement savings programs, eligibility for two different bonus plans, generous time off, comprehensive medical and dental benefits based on your country of location
• New Hire Equipment Allowance and monthly Flex Allowance to support your success
• Endless opportunity for career growth and internal mobility
• Employee driven DE&I programs

Absorb is proud to be an equal opportunity employer, we celebrate diversity and are committed to creating a safe and inclusive environment for all our people. All employment decisions are based on business needs, job requirements and individual qualifications. Should you require any accommodation during the recruitment process, please indicate this on your application and we will work with you to meet your accessibility needs. For any questions, please contact us at [e-mail]

Successful candidates for this position will be subject to pre‑employment background screening, including a criminal record check and must be able to show proof of legal eligibility to work in the country they have applied to without sponsorship.