VP, Creative Strategy & Insights

Day One Agency; New York (NY); Hybrid; USD 160,000 - 190,000; Full time

Benefits offered by this job

Health Care

Paid Time Off

Summer Fridays

401K Retirement Plan with CompanyMatch

Lifestyle Spending Account

Paid Parental Leave

Commuter Benefits

New Business Referral Bonus

Employee Referral Bonus

Job summary

Day One Agency, a creative agency in New York, is hiring a VP of Creative Strategy & Insights to lead strategic work across accounts. The role requires guiding complex ideas from briefs to culture, mentoring strategists, and collaborating with Story leads to keep strategy creative.

Based in New York City with a hybrid schedule, the successful candidate will engage with an award-winning team and help expand Day One’s culture-driven approach to brand storytelling.

Qualifications

• 10-12 years experience across brand, social, and planning strategy.
• Bachelor’s Degree required.
• Willingness to lead teams and manage multiple workstreams.

Responsibilities

• Write efficient, inspiring briefs grounded in insights and cultural relevance.
• Identify innovative ways messages can come to life today.
• Uncover insights and bridge stories from brands to consumers.
• Write go-to-market frameworks and multi-market plans that place work in culture and media.
• Stay up-to-date on AI and emerging trends; forecast future ways of working.
• Lead by example and grow your team while driving opportunities.

Skills

10-12 years strategic experience

Team leadership

Brand strategy

Social strategy

Planning

Creative collaboration

AI trends

Self-starter

Organized

Research tools

Client partnership

Education

Bachelor’s Degree

Tools

Research platforms

Job description

Department:Creative Strategy & Insights

Location: New York

Description

Looking for something fresh?
Day One Agency is hiring.

Day One is a creative agency committed to bringing fresh thinking to our work. Every. Single. Day. For us, every day is day one, a new opportunity to start from the beginning, find a new angle, and let our creativity and curiosity lead us to earn the unexpected.

We’ve built a reputation as a creative partner tuned for navigating culture today; helping brands build legacy through relevance. We’re looking to expand our team with a new VP, Creative Strategy & Insights. You’ll become part of an award-winning collective of cultural insiders* and industry outsiders**, all of whom are storytellers at heart.

Below you’ll find some specifics about the role. At Day One, the job description is truly just the start. Our best team members are enthusiasts who opt-in and bring something to the party.

Ready to join a team that claimed a spot on 2024 & 2025 Fast Companies Most Innovative list, an Ad-Age Top Ten in 2024 Agency to Watch 2025, Campaign Agency of Year 2025 and PR Week Midsize agency 3 years in row (2023, 2024 and 2025)?

Keep reading. This role is full-time, requires a hybrid work schedule, and is available only in New York City.

* TREND FORECASTERS, WRITERS, DESIGNERS, PRODUCERS, PEOPLE PERSONS, DIGITAL NATIVES, CULTURE HEADS, INTERNET ARCHAEOLOGISTS, MEME HISTORIANS

** ORGANIZERS, GLOBETROTTERS, DROPOUTS, SKATE SHOP ALUMNI, FORMER BARISTAS, SELF-TAUGHT DEVS, INDIE PUBLISHERS, FINE ARTISTS, SMALL-TOWN ESCAPEES

Overview

We are seeking a VP, Creative Strategy & Insights to direct and deliver strategic work across multiple accounts. A successful candidate will excel at making the complex simple, will have a good understanding of how creative ideas travel into today’s complex media, social and consumer worlds, and is a manager that can effectively lead, delegate, and integrate contributors across teams and workstreams.

As a VP, you’ll bring a balance of efficiency and inspiration to creative briefs, and collaborate closely with our Story leads to keep our creative strategic — and our strategy creative. You’ll also mentor the strategists supporting your remit, striking a balance between delegation and collaboration that challenges and grows them.

About Creative Strategy & Insights (CSI)

Creative Strategy & Insights is fully integrated into our entire creative process and supports the development of culture-worthy creative from brief to impact. The CSI team sits within our Shape function, working in close collaboration with our Story and Narrative team to set the foundation for big creative ideas that breakthrough in today’s ever evolving media, social, digital, and consumer landscapes. The team is composed of strategists from a mix of backgrounds—stretching from brand strategists, to social media and platform expertise, to best in class support on insights, analytics and defining creative effectiveness.

Responsibilities

• Write efficient, effective, and inspiring creative briefs grounded in original insights, calibrated for cultural relevance, and focused on client outcomes
• Identify innovative ways in which messages can come to life today.
• Uncover insights, shape ideas, and bridge stories from brands to consumers.
• Write GTM frameworks and multi-market comms plans that put our creative work into culture, media, and market in strategically aligned, and impactful, ways
• Remain consistently curious and up-to-date on AI and other emerging trends – gathering intel, streamlining insights, and predicting ways of working in the future.
• Be an energetic presence who leads by example, thinks a step ahead, and looks for opportunities to grow yourself, your strategists, and our opportunities.
• Earn the trust of clients and collaborators alike every day with emotional intelligence and a partnership-oriented approach to the job.

Requirements

• 10-12 years experience of experience in varied strategic roles (brand, social, planning)
• Bachelor’s Degree
• Strong desire to redefine and shape something new within this space
• Experience leading teams and work streams at all stages of the process
• Experience growing and developing teams
• Experience simplifying ideas – taking the complex and making it simple
• Experience collaborating with creative partners
• Willingness to be in the work, not just lead others doing the work
• Knowledge of relevant tools and research platforms
• Innately curious, open minded, organized, and a self-starter

Compensation Benefits

We value all of our employees and are happy to provide comprehensive benefits to help support them holistically in the best way we can. We offer all our employees:

• Health Care (Medical, Dental, Vision)
• Paid Time Off and Company Paid Holidays
• Summer Fridays
• 401K Retirement Plan with Company Match
• Lifestyle Spending Account
• Paid Parental Leave
• Commuter Benefits
• New Business Referral Bonus
• Employee Referral Bonus

*The Company is committed to fair and equitable compensation practices. The base compensation range for this role is $160,000 – $190,000 and this position is eligible for benefits that include medical insurance (health, dental, and vision), retirement plan, paid time off, paid parental leave, new business and employee referral bonuses, etc. Please note that the compensation information provided is a good faith estimate for New York City based hires only and is provided pursuant to the New York City Pay Transparency Law. Final compensation for this role will be determined by various factors such as candidates’ relevant work experience, skills, qualifications, and location.