VP, Competitive Intelligence Insights

Citi; New York (NY); Hybrid; USD 115,000 - 172,000; Full time

Benefits offered by this job

Medical coverage

Dental coverage

Vision coverage

401(k) plan

Life, accident, and disability ins.

Wellness programs

Paid time off

Job summary

Citi in Schaumburg, Illinois, and New York, New York, seeks a VP of Competitive Intelligence Insights to lead critical research initiatives supporting growth and customer experience. You will drive understanding of the competitive CX landscape, benchmark experiences, and partner with Digital, CX, and Operations to inform strategic decisions.

The role requires senior insight leadership, strong business acumen, and a track record of influencing senior leaders.

Qualifications

• 7+ years of work experience in competitive intelligence, research or related fields.
• 4+ years in competitive insights, research, or consulting with business impact.
• Deep understanding of consumer journeys and competitive intelligence techniques.
• Strong relationship management across teams and partners.
• Excellent written and verbal communication with the ability to influence.
• Ability to synthesize, prioritize and drive results with urgency.

Responsibilities

• Identify and analyze competitive trends and author executive level presentations.
• Map and benchmark customer journeys and recommend improvements.
• Own and manage external vendor relationships for CI function.
• Analyze data to build insightful storylines on opportunities and threats.
• Determine when to use consumer input for analysis and lead multiple projects.
• Develop clear project plans and deliver strategic insights on time.
• Engage cross-functional partners to share insights and drive actions.
• Ensure Citi policies and risk controls are followed in engagements.

Skills

Competitive intelligence

Research insights

Cross-functional collaboration

Strategic thinking

Executive communication

Project management

Education

Bachelor's degree

Master's degree a plus

Job description

VP, Competitive Intelligence Insights

Discover your future at Citi: Working at Citi is far more than just a job. A career with us means joining a team of approximately 219,000 dedicated people from around the globe. At Citi, you’ll have the opportunity to grow your career, give back to your community and make a real impact.

Location(s)

Schaumburg, Illinois, United States, New York, New York, United States

Job Type

Hybrid

Posted

Aug. 20, 2026

Job Overview

Citi is one of the leading banks and card issuers in the US, serving millions of customers every day. As part of the US Customer Experience organization the VP of Competitive Intelligence Insights will be part of the Research and CX Insights team responsible for designing and leading critical research initiatives to support our growth and ability to best serve our customers in North America. This role will specifically focus on powering the bank with a deep understanding of the competitive CX landscape, including benchmarking our current experiences. This role requires an experienced, strategic competitive insights professional with strong business acumen who has the vision and skill to create and oversee a significant book of work, partner with teams across the bank (including Digital, CX, Operations) and guide and influence partners and senior leaders.

Responsibilities

• Identify & analyze competitive trends and strategy of key players and author executive level presentations to share implications to our business
• Thoroughly map and benchmark different customer journeys and recommend areas to improve
• Own and manage outside vendor relationships to support the competitive intelligence function
• Analyze internal and external research data to build compelling, insightful storylines that illuminate opportunities and threats for the business. Must be able to go deep into secondary data and reports to understand key trends and build out compelling recommendations, as well as do the legwork to create detailed CX stories across channels
• Understand when to leverage different tools and techniques including when direct consumer input is required for analysis
• Lead multiple ongoing projects in an organized manner including the development of clear project plans and developing and delivering strategic insights in a timely manner.
• Engage and influence cross functional partners throughout the organization to share insights and move projects and recommendations forward.
• Ensure Citi bank principles, policies and standards are met for all project engagements. Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm’s reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.

Qualifications

• 7+ years of work experience
• 4+ years competitive, research/insights or consulting background
• Demonstrates a deep understanding and insight of consumer journey frameworks, competitive intelligence techniques and a keen interest in consumer behavior, needs and motivations.
• Excellent relationship management skills and the ability to work effectively across teams and business partners
• Strong written and verbal communication skills with the ability to influence effectively
• Demonstrates ability to synthesize, prioritize and drive results with a strong sense of urgency

Education

• Bachelor’s/University degree, Master’s degree a plus

This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.

Primary Location

Schaumburg Illinois United States

Time Type

Full time

Primary Location Full Time Salary Range

$114 720,00 - $172 080,00

Benefits

Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.

Anticipated Posting Close Date

ago 26, 2026

Citi is an equal opportunity employer

Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law.

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