VP, Campaign Planning & Operations, CNN Marketing
Warner Bros. Discovery
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Job summary
Warner Bros. Discovery in Atlanta seeks a seasoned VP to lead Campaign Planning & Operations, driving end-to-end marketing campaigns across verticals.
Reporting to the Head of Marketing, this executive will serve as the cross-functional bridge for planning and execution, unifying workflows and championing modernization. The role emphasizes operational excellence, standardized templates, and data-driven decisioning, while推动 AI-powered efficiency and measurable business outcomes across the
Qualifications
- 12+ years of progressive marketing leadership experience within major media, entertainment, streaming, or digital consumer brands.
- Hands-on operational management of paid media campaigns and/or owned and operated marketing channels.
- Proven track record of managing complex, high-profile campaigns and building long-range calendars or roadmaps.
- Ability to prioritize team workload and drive organizational change within a matrixed environment.
Responsibilities
- Campaign Prioritization: manage intake, timing, dependencies and updates for initiatives tied to business objectives.
- Integration Across Functions: unify marketing verticals for on-strategy, on-time execution.
- Holistic Campaign Planning: standardize timelines, milestones, and post-mortems across initiatives.
- Cross-Functional Governance: lead governance forums to drive alignment and mitigate risk.
- Approvals & Decisioning: streamline approval processes across stages.
- Delivery Excellence: ensure quality assets meet QA standards before launch.
- Post-Mortems: lead reviews to capture learnings and improve future planning.
- Team Leadership: build and scale the Campaign Planning and Operations function with mentoring and growth opportunities.
- Ways of Working: implement agile practices across the marketing ecosystem.
- Performance Benchmarks: define KPIs and ensure accountability.
- Strategic Documentation: create templates for briefs, roadmaps, and post-mortems.
- AI-Driven Planning & Efficiency Tools: drive AI adoption to optimize workflows.
Skills
Job description
When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next…
From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.
CNN Marketing is seeking a strategic, highly collaborative, and dynamic VP, Campaign Planning & Operations to lead the planning and execution of holistic marketing campaigns. Reporting directly to the Head of Marketing , this executive will serve as the critical cross-functional bridge and own the end-to-end marketing campaign operati ng model that connect s all marketing verticals .
Crucially, this role will serve as the central point for cross - functional planning and execution for complex marketing campaigns and operational modernization , driving internal efficiency and alignment . This includes standardiz ing workflows, upgrad ing campaign documentation and knowledge sharing , and actively champion ing the integration of cutting-edge automation and AI efficiency tools across the marketing organization.
As a member of the marketing leadership team, this role is accountable for driving marketing effectiveness in partnership with brand and growth team leads , ensuring campaigns deliver measurable business outcomes with executional excellence and rigor .
Campaign Prioritization: Track official intake, timing, dependencies, and troubleshooting for all tiered marketing initiatives that are directly tied to measurable business objectives. Work with marketing leads and content leaders to define clear, data-backed criteria for prioritization and manage and communica te rolling updates.
Integration Across Functions : Act as the primary touchpoint to unify marketing vertical s to ensur e on-strategy and on - time campaign execution. Ensure full coordination across teams, maintaining alignment from planning through optimization.
Holistic Campaign Planning: Oversee campaign planning architecture, ensuring all marketing verticals are fully synchronized from brief to execution to post-mortem . Define and enforce standardized campaign timelines and key milestones across all initiatives to deliver coordinate d , on-time execution.
Cross- Functional Governance: E stablish and lead structure d governance forums (e.g. campaign readiness reviews, weekly orchestration meetings , etc. ) to drive alignment and mitigate risk.
Approvals & Decisioning: Ensure clear, streamlined approval processes across all campaign stages, enabling timely decision-making and minimizing bottlenecks across stakeholders.
Delivery Excellence: Facilitate seamless, accurate, and timely campaign delivery, ensuring all assets and deliverables meet defined quality assurance standards prior to launch.
Post -Mortems: Lead standardized post-campaign reviews to capture process and key learnings, improve future planning, and drive continuous performance improvement.
Team Management: Build and scale the C ampaign P lanning and O perations function over time, including clearly defining existing and new functions , day -to-day team management , active mentoring, and career growth opportunities.
Resource Planning: Continually assess team bandwidth and capacity with respect to integrated campaign planning and execution , working with Head of Marketing and Marketing Leads to assess known gaps and support shifting business priorities .
Ways of Working: Define, implement, and enforce modernized, agile ways of working across the marketing ecosystem. Break down departmental silos to ensure teams move in lockstep to accomplish shared goals and exceed business KPIs.
Performance Benchmarks: Define and enforce operational KPIs and performance benchmarks to ensure consistency and accountability.
Strategic Documentation: Establish and scale unified templates for strategic briefs, campaign frameworks, roadmaps, and post-mortems to ensure consistency, clarity, and executive-ready quality across all team outputs.
AI -Driven Planning & Efficiency Tools: Lead the exploration, onboarding, and adoption of modern AI-driven operational tools for marketing team productivity . Empower the team to automate repetitive workflows, optimize resource management, and scale campaign execution through emerging technology.
Single Source of Truth: Establish a centralized campaign management approach and tooling to facilitate reliance on a unified and transparent single source of truth. S et up unified marketing repository and optimize creative and media workflows to enable consistent planning , execution, and reporting.
- 12+ years of progressive marketing leadership experience within major media, entertainment, streaming, or digital consumer brands.
Hands-on operational management of paid media campaigns and /or owned and operated marketing channels .
Proven track record of managing complex, high-profile campaign s and building long-range marketing calendars or promotional roadmaps.
Ability to prioritize team workload based on known or potential contribution to business objectives.
Demonstrated experience driving operational transformation within complex, matrixed organizations, including rewriting organizational workflows, scaling marketing structures, and rolling out new enterprise tools .
Experience operating across integrated marketing ecosystems, including brand, media, digital, social, and content production.
Operational Modernizer: Passionate about organizational design and internal efficiency; possesses a strong point of view on how modern marketing teams should collaborate, document strategy, and utilize technology.
AI & Tech-Forward Mindset: Forward-thinking approach to internal tools, with practical familiarity regarding how Generative AI, automation, and project management tools can optimize marketing workflows.
Diplomacy & Influence: High emotional intelligence; an executive who can confidently usher teams through change management, standardizing processes without stifling strategic and creative output.
Enterprise Operator: Ability to operate at scale within a global, matrixed organization, balancing strategic vision with operational rigor and execution discipline.
Commercial Acumen: Strong understanding of marketing invest ment, budget management, and ROI measurement to inform prioritization and decision-making.
This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.
Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.
When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next…
From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.
CNN Marketing is seeking a strategic, highly collaborative, and dynamic VP, Campaign Planning & Operations to lead the planning and execution of holistic marketing campaigns. Reporting directly to the Head of Marketing , this executive will serve as the critical cross-functional bridge and own the end-to-end marketing campaign operati ng model that connect s all marketing verticals .
Crucially, this role will serve as the central point for cross - functional planning and execution for complex marketing campaigns and operational modernization , driving internal efficiency and alignment . This includes standardiz ing workflows, upgrad ing campaign documentation and knowledge sharing , and actively champion ing the integration of cutting-edge automation and AI efficiency tools across the marketing organization.
As a member of the marketing leadership team, this role is accountable for driving marketing effectiveness in partnership with brand and growth team leads , ensuring campaigns deliver measurable business outcomes with executional excellence and rigor .
Campaign Prioritization: Track official intake, timing, dependencies, and troubleshooting for all tiered marketing initiatives that are directly tied to measurable business objectives. Work with marketing leads and content leaders to define clear, data-backed criteria for prioritization and manage and communica te rolling updates.
Integration Across Functions : Act as the primary touchpoint to unify marketing vertical s to ensur e on-strategy and on - time campaign execution. Ensure full coordination across teams, maintaining alignment from planning through optimization.
Holistic Campaign Planning: Oversee campaign planning architecture, ensuring all marketing verticals are fully synchronized from brief to execution to post-mortem . Define and enforce standardized campaign timelines and key milestones across all initiatives to deliver coordinate d , on-time execution.
Cross- Functional Governance: E stablish and lead structure d governance forums (e.g. campaign readiness reviews, weekly orchestration meetings , etc. ) to drive alignment and mitigate risk.
Approvals & Decisioning: Ensure clear, streamlined approval processes across all campaign stages, enabling timely decision-making and minimizing bottlenecks across stakeholders.
Delivery Excellence: Facilitate seamless, accurate, and timely campaign delivery, ensuring all assets and deliverables meet defined quality assurance standards prior to launch.
Post -Mortems: Lead standardized post-campaign reviews to capture process and key learnings, improve future planning, and drive continuous performance improvement.
Team Management: Build and scale the C ampaign P lanning and O perations function over time, including clearly defining existing and new functions , day -to-day team management , active mentoring, and career growth opportunities.
Resource Planning: Continually assess team bandwidth and capacity with respect to integrated campaign planning and execution , working with Head of Marketing and Marketing Leads to assess known gaps and support shifting business priorities .
Ways of Working: Define, implement, and enforce modernized, agile ways of working across the marketing ecosystem. Break down departmental silos to ensure teams move in lockstep to accomplish shared goals and exceed business KPIs.
Performance Benchmarks: Define and enforce operational KPIs and performance benchmarks to ensure consistency and accountability.
Strategic Documentation: Establish and scale unified templates for strategic briefs, campaign frameworks, roadmaps, and post-mortems to ensure consistency, clarity, and executive-ready quality across all team outputs.
AI -Driven Planning & Efficiency Tools: Lead the exploration, onboarding, and adoption of modern AI-driven operational tools for marketing team productivity . Empower the team to automate repetitive workflows, optimize resource management, and scale campaign execution through emerging technology.
Single Source of Truth: Establish a centralized campaign management approach and tooling to facilitate reliance on a unified and transparent single source of truth. S et up unified marketing repository and optimize creative and media workflows to enable consistent planning , execution, and reporting.
- 12+ years of progressive marketing leadership experience within major media, entertainment, streaming, or digital consumer brands.
Hands-on operational management of paid media campaigns and /or owned and operated marketing channels .
Proven track record of managing complex, high-profile campaign s and building long-range marketing calendars or promotional roadmaps.
Ability to prioritize team workload based on known or potential contribution to business objectives.
Demonstrated experience driving operational transformation within complex, matrixed organizations, including rewriting organizational workflows, scaling marketing structures, and rolling out new enterprise tools .
Experience operating across integrated marketing ecosystems, including brand, media, digital, social, and content production.
Operational Modernizer: Passionate about organizational design and internal efficiency; possesses a strong point of view on how modern marketing teams should collaborate, document strategy, and utilize technology.
AI & Tech-Forward Mindset: Forward-thinking approach to internal tools, with practical familiarity regarding how Generative AI, automation, and project management tools can optimize marketing workflows.
Diplomacy & Influence: High emotional intelligence; an executive who can confidently usher teams through change management, standardizing processes without stifling strategic and creative output.
Enterprise Operator: Ability to operate at scale within a global, matrixed organization, balancing strategic vision with operational rigor and execution discipline.
Commercial Acumen: Strong understanding of marketing invest ment, budget management, and ROI measurement to inform prioritization and decision-making.
This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.
Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.
If you’re a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request.
In compliance
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