VP, Campaign Planning & Marketing Platform

Starz; Los Angeles (CA); On-site; USD 220,000 - 260,000; Full time

Benefits offered by this job

Full Coverage – Medical, Vision, and D

Annual discretionary bonus

Work/Life Balance – sick/vacation/hols

401(k) matching

Tuition Reimbursement

Job summary

STARZ seeks a strategic, cross-functional leader to serve as VP, Campaign Management & Marketing Infrastructure. You will define how campaigns are planned, prioritized, governed, and executed across the organization, building a best-in-class function and connected planning ecosystem.

You will own integrated campaign roadmaps, governance, and investment visibility, partnering with Brand, Originals Marketing, Creative, and other functions to scale resources and drive aligned outcomes across STARZ

Qualifications

• 8+ years in campaign management or related functions within media, entertainment, streaming, or consumer-focused orgs.
• Experience across brand, creative, social, media, and analytics functions.
• Proven experience designing planning frameworks, governance models, and operating structures.
• Experience leading portfolio planning, resource allocation, capacity planning, and investment governance.
• Strong financial acumen with experience budgeting, forecasting, and executive support.
• Experience evaluating marketing technologies or workflow platforms for organizational impact.
• Ability to lead organizational change at scale and influence senior leaders.

Responsibilities

• Lead and evolve the Campaign Management function with planning frameworks and best practices.
• Own the integrated Campaign Roadmap and Prioritization Framework to align investments with priorities.
• Lead portfolio planning across the STARZ slate, managing visibility into timing, capacity, and risks.
• Establish governance models, decision forums, and leadership reviews for cross-functional alignment.
• Partner with Brand, Originals Marketing, Creative, Social, Growth, Media, Research, PR, and others for integrated planning.
• Develop portfolio-level view of marketing investments; collaborate with Finance on budgeting and reporting standards.
• Define vision for marketing infrastructure, including planning systems, workflows, data standards, and governance.
• Oversee traffic/workflow coordination from creative to media, ensuring scalable delivery across teams.

Skills

Campaign management

Portfolio management

Marketing planning

Governance models

Stakeholder management

Financial acumen

Marketing tech

Cross-functional leadership

Tools

Workflow platforms

Data analytics

Job description

STARZ seeks a strategic, cross-functional leader to serve as VP, Campaign Management & Marketing Infrastructure. You will define how campaigns are planned, prioritized, governed, and executed across the organization, building a best-in-class function and connected planning ecosystem.

You will own integrated campaign roadmaps, governance, and investment visibility, partnering with Brand, Originals Marketing, Creative, and other functions to scale resources and drive aligned outcomes across STARZ