VP, Brand Marketing

UMT - Internal; New York (NY); Hybrid; USD 225,000 - 265,000; Full time

Job summary

UnitedMasters in Brooklyn, NY seeks a VP, Marketing to lead our global marketing engine. This hybrid role requires four days in-office and one day remote.

You will build and scale a social presence that moves at culture speed, lead a fandom-native strategy, own the brand voice, and partner with artist services and the music team to amplify wins. Minimum qualifications include 10+ years in marketing leadership, proven ability to grow social channels, and experience managing cross-functional teams

Qualifications

• 10+ years of marketing leadership experience.
• Proven ability to grow social channels with culture relevance.
• Experience managing cross-functional teams and budgets.

Responsibilities

• Build and scale a social presence that moves at the speed of culture.
• Lead a culturally fluent social strategy and brand voice.
• Own brand, PR, and paid marketing across channels.
• Serve as a connective thread across product, eng, data, design, music, and sales.

Skills

Social media leadership

Brand strategy

Cross-functional teams

Budget management

Growth metrics

Data-driven

Marketing leadership

Job description

UnitedMasters is building a marketplace that connects artists, brands and fans - empowering artists to earn and grow. UnitedMasters has taken the bold step of building a music distribution service that, radically, puts artists first - disrupting the legacy music business by letting up-and-coming artists distribute their music directly to fans through streaming services while maintaining ownership of their master recording rights and up to 100% of royalties. Through the combination of UnitedMasters’ music distribution platform and its deep ties to brands, UnitedMasters enables independent artists and change-makers to grow and earn unlike any other platform.

The UnitedMasters team is made up of musicians, marketers, engineers, and storytellers with backgrounds from YouTube, SoundCloud, Pandora, Facebook, Uber, Dropbox, Complex, VICE, and more. We work hand in hand with the award-winning creative teams that forge those innovative partnerships at Translation (our in-house creative advertising agency).

We are looking for a VP, Marketing to join UnitedMasters!

This role is based in Brooklyn, New York with four days in-office and one day remote.

What You'll Do

Build and scale a social presence that moves at the speed of culture

• Turn UnitedMasters' social channels into a defining advantage for the company, not a support function
• Lead a culturally fluent, fandom-native social strategy attuned to the conversations, creators, and moments shaping music and pop culture in real time
• Set UnitedMasters apart from category competitors: define a social presence and brand voice that legacy distributors can’t replicate, leveraging music, culture, and our deep artist relationships to build a moat that the rest of the category can’t cross.
• Build the team, operating model, and content engine to ship at the speed culture moves
• Partner with artist services and the music team to share artist wins consistently, turning our roster into our best storytellers

Set and execute the strategy

• Create and execute a 360 marketing strategy to attract, retain, and engage both sides of our marketplace: artists and brands/licensors
• Own the marketing budget across channels, hitting acquisition targets and brand-building goals while meeting CAC and marketing efficiency benchmarks
• Develop product positioning and messaging grounded in user research, market insights, and a deep understanding of the platform

Own brand, PR, and paid marketing

• Define and refine UnitedMasters' brand: how we present ourselves to artists, brands, and the broader culture, and find the right mix of brand and growth investment for our stage
• Lead paid media strategy across digital, offline, and emerging channels, leveraging Translation's creative firepower as we scale
• Own PR and communications strategy: partner with internal and external PR resources to land earned media that amplifies our cultural moments, fuels artist and brand growth, and reinforces our differentiation in the category.
• Partner with Brand Partnerships & Events to develop tentpole activations that showcase our artists, platform, and differentiation

Be a connective thread across the company

• Serve as a thruline across product, engineering, data science, design, music, sales, and Translation, unifying our narrative and building efficient cross-functional processes
• Define creative briefs and act as a key stakeholder in reviewing concepts and assets against our marketing objectives

Minimum Qualifications

• 10+ years of marketing leadership with deep, demonstrable expertise in social media. You are a social-first marketing leader, not a generalist who happens to oversee social.
• Demonstrated ability to build and scale social channels with cultural relevance and creative ambition
• Experience growing consumer mobile, web, and/or enterprise-SaaS products, with clear results on business metrics and revenue growth
• Experience managing both qualitative and quantitative customer research
• Strong management experience leading cross-functional marketing teams; able to recruit, develop, and retain world-class talent
• High intellectual horsepower, equally comfortable with spreadsheets and great creative
• Extreme empathy and curiosity for our artist and brand customers
• Startup, do-er mentality
• Bonus:
• Music, creator economy, or marketplace experience
• International marketing experience
• Experience working closely with an in-house or external creative agency

About UnitedMasters, Inc.

UnitedMasters Inc. represents the creative solutions company, Translation, and the leading software and services platform for independent creators, UnitedMasters. UnitedMasters enables ownership, exposure, and new paths for financial return for independent creators, while Translation helps brands leverage the power of contemporary culture to achieve transformational growth. Combined, UnitedMasters, Inc. is the world’s leading marketplace for cultural capital, connecting independent artists and brands to realize a future in which all creators own their future. Backed by Alphabet, Andreessen Horowitz, and Apple, UnitedMasters, Inc. is reimagining how brands and artists come together to tell their stories, build profitable growth, and push culture forward.

Salary Hiring Range: $225,000 - $265,000

Our salary ranges are based on paying competitively for our size and industry, and are one part of many compensation, benefits and other reward opportunities we provide (e.g. bonus, stock options, 401(k) match, etc.)

Individual pay rate decisions are based on a number of factors, including qualifications for the role, experience level, skillset, and balancing internal equity relative to peers at the company. We expect the majority of the candidates who are offered roles at our company to fall healthily throughout the range based on these factors.

The range above is for the expectations as laid out in the job description, however we are often open to a wide variety of profiles, and recognize that the person we hire may be less experienced (or more senior) than this job description as posted. If that ends up being the case, the updated salary range will be communicated with you as a candidate.

The salary range above is for the NY/CA. As a company, we have a location based strategy, which means the salary range could be lower or higher than this if the role is hired in another location.