VP, Analytics

MERGE; Atlanta (GA); Hybrid; USD 147,000 - 217,000; Full time

Benefits offered by this job

Medical insurance

Dental & Vision

401K

Flexible time off

Life & Disability Insurance

Job summary

MERGE is seeking a VP, Analytics (Life Sciences) to lead a high-impact portfolio, mentor teams, and elevate measurement standards across client programs. You will translate complex data into clear, actionable insights for senior stakeholders and partner with cross-functional teams to drive outcomes in life sciences marketing.

The role emphasizes data strategy, privacy, AI innovation, and business development, with a hybrid U.S. work arrangement and opportunities across MERGE hubs.

Qualifications

• 12+ years of agency or client-side measurement and analytics experience.
• Deep life sciences experience across HCP and patient marketing.
• Proficiency with media, CRM, web analytics, and BI tools.
• Strong expertise in cross-channel measurement, incrementality, and attribution.
• Ability to translate complex data into actionable insights for senior stakeholders.
• Experience leading self-directed, agile teams.

Responsibilities

• Lead portfolio operations with clear priorities and risk management.
• Mentor high-performing teams and develop future leaders.
• Set standards for measurement plans, KPI definitions, and dashboards.
• Scale capabilities as client needs evolve across programs.
• Advise senior clients with clear, commercially grounded insights.
• Collaborate with Account, Creative, Media, Strategy, and Technology teams.
• Elevate reporting quality to drive client investment decisions.
• Navigate data ecosystems with privacy and compliance in mind.
• Champion AI/automation to modernize analytics workflows.
• Lead analytics strategy in pitches and partnerships.

Education

Bachelor’s degree (Business, Mathematics, Statistics, or Economics)

Advanced degree preferred

Job description

At MERGE, we are Built Different. We are a marketing and technology agency purpose-built for the intersection of health and wellness-where human impact matters most. By weaving storytelling through technology, we move beyond traditional engagement to Whole Human Marketing. This approach recognizes that humans are multidimensional and complex, and uses AI to ensure every brand interaction feels natural, contextual, and relevant.

This commitment to human-first innovation is what brings us together and propels us forward. We are united by our North Star: to unite people and brands to empower healthier, happier lives.

Emerge to the Top of Your Career

At MERGE, we strive to create a superior work experience where talented and ambitious people grow. An experience that encourages people to think higher and feel deeper. An experience where people engage their minds and hearts to do the best work of their careers.

As our VP, Analytics (Life Sciences), you will…

Lead a high-impact portfolio of life sciences measurement and analytics work while continuously innovating the standard for our practice. You will turn measurement strategy into credible evidence of marketing impact, serve as a trusted advisor to clients, and mentor the Applied Intelligence team to grow their skills and advance our offering. This is an exciting opportunity to solve complex problems alongside talented colleagues, shaping how life sciences marketing is measured through a blend of agility, analytical ability, and humble leadership.

What You’ll Do

Portfolio & Team Leadership

• Drive Portfolio Operations: Set clear priorities across accounts, resolve delivery and resourcing conflicts, and proactively manage risks before they escal
• Lead & Mentor with Humility: Build high-performing, self-directed teams, develop future leaders, and foster a supportive environment that ensures consistently elevated work across all clients.
• Maintain High Standards: Establish standards for measurement plans, KPI definitions, testing agendas, tagging and data quality, dashboard QA, and issue resolution.
• Adapt & Scale Capabilities: Keep the portfolio structured for seamless delivery as client needs evolve, aligning the right talent to the work and identifying new areas where analytics can add value.

Client Advisory & Cross-Functional Collaboration

• Advise Senior Clients: Translate complex evidence into clear, commercially grounded insights, clarifying what the data means for client businesses and recommending practical next steps.
• Unite Agency Disciplines: Partner closely with Account, Creative, Media, Strategy, and Technology teams to connect integrated programs to brand, HCP, and patient outcomes, using channel performance to guide ongoing optimization.
• Elevate Reporting Quality: Ensure teams turn performance and outcomes data into actionable recommendations that directly inform client investment decisions.

Data Strategy, Privacy & AI Innovation

• Navigate Complex Data Ecosystems: Collaborate on data, platform, and vendor decisions that strengthen HCP and patient measurement while staying ahead of privacy, consent, MLR, and HIPAA compliance requirements.
• Champion AI & Modern Workflows: Apply AI and automation to modernize analytics workflows, bringing clarity and speed to complex measurement environments.
• Drive Business Development: Lead the analytics strategy in major pitch pursuits and RFPs while shaping strategic partnerships that expand our capabilities.

Who You Are

• Experienced Analytics Leader: You bring 12+ years of agency or client-side measurement and analytics experience, with a proven track record of managing complex portfolios, client relationships, and high-performing teams.
• Life Sciences Expert: You possess deep experience across HCP and patient/DTC marketing, ideally supported by exposure to payer or provider dynamics.
• Tech & Platform Fluent: You are well-versed in media, CRM, web analytics, HCP identity, claims and patient data, and BI tools. You can evaluate a client’s data maturity and partner with technical teams to shape practical vendor and platform solutions.
• Master of Measurement & AI: You bring deep expertise in cross-channel measurement, incrementality, testing agendas, and attribution, paired with hands-on experience applying AI and automation to analytics workflows.
• Agile Communicator: You translate complex technical concepts into clear, engaging stories that align internal stakeholders and influence senior decision-makers.
• Humble Collaborator: You lead with a strong growth mindset, leaving ego at the door to build self-directed teams, adapt quickly to changing needs, and deliver exceptional work together.
• Educated & Curious: You hold a Bachelor’s degree (preferably in Business, Mathematics, Statistics, or Economics) or equivalent work experience, with an advanced degree preferred.

#LI-VM

#LI-HYBRID

Our Hybrid Philosophy

For this role, we prioritize hybrid candidates inBoston, MA; Chicago, IL; and Raleigh, NC, but may consider candidates near other MERGE hubs based on the role and team’s needs. If fully remote is listed as an option, we are also open to U.S.-based candidates who would work remotely.

Hybrid work is our default approach. We value time together for collaboration, relationship building, and key moments. Managers and team leaders determine in-person expectations based on what best supports their team, clients, and business needs. Some teams and roles require more regular in-person presence than others.

MERGE has hubs in Chicago, New York City, Boston, Kansas City, Raleigh, Denver, Atlanta, and St. Louis. Regardless of work arrangement, team members may be required to travel to a MERGE hub for meetings, team gatherings, events, or other business needs.

Total Rewards

At MERGE, we’re committed to fostering an environment where our team members can thrive in both their careers and personal lives, ensuring they feel supported and empowered to succeed.

MERGE believes in transparency and equity. In accordance with state regulations, we’re proud to include salary ranges in our job postings to ensure fair compensation practices.

The salary range for this role is $147,000 - $217,000, based on the individual’s skills, experience, qualifications, location, and other relevant factors. The salary pay range is subject to change and may be modified at any time.

MERGE is proud to invest in benefits that includemeaningful Medical, Dental, Vision, Life Insurance, 401K, Lifestyle Spending Account, Employer Paid Life & Disability Insurance, Flexible Time off & Holidays plus many other benefits and rewards.

Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States.

And here’s how we live our values at MERGE

• Ability. Mastering our craft
• Agility. Delivering with a growth mindset
• Humility. Collaborating for shared success

MERGE is proud to be an Equal Opportunity Employer

MERGE welcomes and celebrates diversity regardless of race, religion, color, national origin, gender, sexual orientation, veteran status or people with abilities. We believe that the more diverse we are, the more creative our work will be!