Voice of Customer Program & Analytics Manager - Omaha, Nebraska

PenFed Credit Union; Omaha (NE); Hybrid; USD 79,000 - 145,000; Full time

Job summary

PenFed Credit Union is seeking a Hybrid Manager, Voice of the Member Insights to oversee the VOM program across multiple locations, including Omaha. The role focuses on turning member feedback into actionable insights for senior leaders and product teams.

You will lead data analysis, reporting, and AI-enabled insights while supervising staff and guiding cross-functional initiatives to improve member experience and engagement.

Qualifications

• Bachelor’s degree in business, Marketing, or related field.
• 6–7 years in CX, VoC and/or research practices.
• Minimum 3 years in data analysis and analytics roles.
• 2–3 years of leading work or projects; 5 years in a management role preferred.
• Excellent verbal and written communication skills.
• Deep understanding of data analytics, reporting and data visualization.
• Proficient in CX tools such as Medallia Experience Cloud and/or Qualtrics XM Platform.
• Advanced Excel, PowerPoint and Microsoft Office skills.
• Experience with Salesforce Service Cloud/Sales Cloud/Financial Services Cloud a plus.
• Experience using AI tools preferred.

Responsibilities

• Administer the Voice of the Member (VOM) program across surveys, complaints and sentiment.
• Analyze large data sets to identify trends and insights.
• Synthesize reports, dashboards and presentations incorporating member voice for strategic decisions.
• Lead development and management of member interaction surveys and reporting.
• Develop reporting on key customer metrics using survey, demographic and operational data.
• Leverage AI tools to optimize member experience insights.
• Assist in managing PenFed’s Member Relationship Management program.
• Conduct stakeholder training on best use of feedback tools.
• Support planning and evolution of the member experience across channels.
• Collaborate with Operations and leaders to socialise outputs and drive improvements.

Skills

Verbal and written communication

Data analytics and visualization

Problem solving

Advanced Excel/Office tools

CX tools (Medallia/Qualtrics)

Salesforce experience (Service/Sales/F

Education

Bachelor’s degree in business/Marketing or related field

Tools

Medallia Experience Cloud

Qualtrics XM Platform

Excel

PowerPoint

Salesforce Service/Sales/Financial Services Cloud

Job description

PenFed is hiring a (Hybrid) Manager, Voice of the Member Insights at our San Antonio, Texas; Omaha, Nebraska; Eugene, Oregon or Tysons, Virginia location. The primary purpose of this position is to administer PenFed’s Voice of the Member (VOM) program, which aggregates member feedback across several channels and incorporates emerging feedback into comprehensive, actionable insights that are consumable by C-suite and senior leaders, as well as Product Management and Member Service teams. As part of VOM, this position will also support PenFed’s Member Survey and Member Relationship Management programs.

Equivalent combination of education and experience is considered.

• Bachelor’s degree in business, Marketing, or related field
• Six (6) to Seven (7) years of professional experience required with experience in customer experience (CX), Voice of the Customer (VoC) and/or research practices and principles, financial institution preferred.
• Minimum of three (3) years in a role supporting applied data analysis, management, and analytics
• Two (2) to three (3) years of experience leading work, projects or peers required with five (5) years of experience in a management role preferred.
• Excellent verbal and written communication skills required.
• Deep understanding of data analytics, reporting, and data visualization

• Ambitious and creative problem-solving skills required.

• Proficient in Customer Experience Management tools such as Medallia Experience Cloud and/or Qualtrics XM Platform, including text analytics solutions.

• Advanced Excel, PowerPoint, and Microsoft Office skills

• Experience with Salesforce Service Cloud, Sales Cloud, or Financial Services Cloud a plus

• Experience in using A.I. tools preferred.

Supervisory Responsibility

This position will supervise employees.

Licenses and Certifications

There are no additional certifications required.

Work Environment

While performing the duties of this job, the employee is regularly exposed to an indoor office setting with moderate noise.

*Most roles require working in an office setting with moderate noise and the ability to lift 25 pounds.*

Travel

Ability to travel to various worksites and be on call may be required.

Pay Transparency

The anticipated starting salary range for this role is $79,400.00 - $144,776.00This position is eligible for an organizational performance based annual bonus, subject to board discretion and approval.This position is eligible for an individual performance based annual bonus.

Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions. This is not intended to be an all-inclusive list of job duties, and the position will perform other duties as assigned.

• Administer the Voice of the Member (VOM) program that collects and analyzes feedback across the member’s lifecycle, including surveys, complaints, and sentiment.
• Analyze large data sets to identify trends, patterns, and other actionable insights.
• Use data to synthesize high-quality reports, dashboards and presentations that incorporate the member’s voice in key business strategic decisions, drives accountability across the organization, and improves business outcomes.
• Lead the development and management of member interaction surveys, produce dashboards, recurring and ad-hoc reporting, and insight curation resulting from the survey score and feedback.
• Develop reporting on key customer metrics utilizing survey data, demographic data, and operational data.
• Effectively employ AI tools and maintain competency with artificial intelligence technologies to optimize member experience insights.
• Assist in the management of PenFed’s Member Relationship Management program, which assesses all members across a variety of qualitative and quantitative metrics to assess member health & behaviors and member value to inform campaigns designed to improve member engagement and overall member satisfaction.
• Conduct stakeholder training on the best use of member feedback tools.
• Support the planning, program innovation and definition and evolution of the member experience across all channels.
• Liaise with Operations and other business leaders within PenFed to socialize output from the VOM program and drive outcomes around improving member experience, increasing efficiency, and reducing costs.
• Stay current with the latest innovations, trends and industry best practices in member experience and recommend ways to incorporate these practices into the approach for PenFed.
• As a member of the Operations leadership team, maintains functional knowledge of all key Operational areas and provides oversight and input on strategic and tactical initiatives, as well as opportunities for improved business processes.