Visual Merchandiser – Brand & Signage

Whistle Express Car Wash; Charlotte (NC); On-site; USD 58,000 - 103,000; Full time

Job summary

Whistle Express Car Wash is seeking a Visual Merchandiser – Brand & Signage to bring the brand to life across locations. You will ensure exterior signage, displays, and site messaging align with brand standards, coordinating with Marketing, Operations, Construction, and field teams to enhance curb appeal and customer engagement.

The role requires strong design sensibility, project management skills, and experience executing brand standards across multiple sites.

Qualifications

• 3–5+ years of experience in visual merchandising, retail marketing, brand execution, or related fields.
• Strong understanding of branding, layout, customer behavior, and visual communication.
• Experience managing multiple projects across a geographically dispersed environment.
• Excellent communication and cross-functional collaboration abilities.

Responsibilities

• Brand Standards & Visual Execution: maintain standards, develop and distribute guidelines, conduct site audits.
• Exterior Signage Management: oversee signage programs, ensure currency, coordinate installation and rebranding.
• Promotional Merchandising: develop merchandising plans, create display standards, coordinate campaigns.
• Customer Journey: partner with Marketing/Operations to improve navigation and wayfinding.
• Vendor & Production Management: manage signage vendors, obtain quotes, oversee installations and SLAs.
• Field Support & Collaboration: be primary field contact, train teams, develop toolkits.

Skills

Visual merchandising

Brand execution

Project management

Cross-functional collaboration

Communication

Tools

Adobe Creative Suite

Canva

Job description

Position OverviewThe Visual Merchandiser – Brand & Signage is responsible for bringing the brand to life across every physical location. This role ensures that exterior signage, promotional displays, site messaging, and visual brand standards are consistently executed across the portfolio.This individual serves as the bridge between Marketing, Operations, Construction, and field teams to create a visually compelling customer experience that strengthens brand recognition, improves site visibility, and drives customer engagement. The ideal candidate has a strong eye for design, exceptional project management skills, and experience executing brand standards across multiple locations.Primary DirectiveEnsure every customer-facing visual element—from exterior signage and promotional campaigns to menu boards and site merchandising—reinforces the brand, enhances the customer journey, and creates a consistent experience across all locations.Key ResponsibilitiesBrand Standards & Visual ExecutionOwn and maintain visual merchandising standards across all locations.Develop and distribute visual brand guidelines for field execution.Conduct site audits to ensure compliance with approved brand standards.Identify opportunities to improve curb appeal, site presentation, and customer perception.Partner with Operations to drive consistent execution across all markets.Exterior Signage ManagementManage all exterior signage programs including monument signs, building signage, directional signage, promotional signage, and seasonal campaigns.Ensure signage remains current, accurate, and aligned with brand standards.Coordinate signage installation, replacement, repairs, and rebranding initiatives.Support new site openings, acquisitions, remodels, and conversions.Maintain a location-by-location signage inventory and condition assessment program.Promotional MerchandisingDevelop merchandising plans that support membership growth, sales initiatives, and promotional campaigns.Create standards for promotional displays, window graphics, banners, and point-of-sale messaging.Coordinate campaign rollouts to ensure consistency and on-time execution.Monitor effectiveness of visual campaigns and recommend improvements.Customer JourneyPartner with Marketing and Operations teams to improve site navigation and ease of use.Evaluate customer flow and identify opportunities to improve signage clarity.Ensure wayfinding signage supports safety, efficiency, and conversion opportunities.Test new visual concepts and customer messaging to improve engagement.Vendor & Production ManagementManage relationships with signage manufacturers, printers, installers, and production vendors.Obtain quotes, manage budgets, review proofs, and oversee installations.Ensure projects are completed on time, on budget, and to brand standards.Establish quality standards and SLAs for vendor performance.Field Support & CollaborationServe as the primary point of contact for signage and visual merchandising requests from the field.Partner closely with Marketing, Operations, Construction, Real Estate, and Procurement teams.Train field leaders on merchandising standards and brand expectations.Develop toolkits and resources to support consistent execution.QualificationsRequired3–5+ years of experience in visual merchandising, retail marketing, brand execution, signage, or related fields.Strong understanding of branding, layout, customer behavior, and visual communication.Experience managing multiple projects across a geographically dispersed environment.Strong organizational and project management skills.Excellent communication and cross-functional collaboration abilities.PreferredExperience in multi-unit retail, restaurant, convenience store, automotive service, or franchise environments.Experience working with signage vendors and production partners.Familiarity with Adobe Creative Suite, Canva, or similar design platforms.Experience supporting new store openings, remodels, or rebranding initiatives.Base Pay Range$57,800.00 - $103,100.00If you’re ready to take the wheel and drive performance across a growing territory, we want to hear from you.