Visual Designer (Paid Social Ads)

Right Hook Digital; United States; Remote; AUD 70,000 - 95,000; Full time

Benefits offered by this job

Fully remote

Monthly coaching

Ad Lab learning hub

Workshops and training

Growth Squad collaboration

Job summary

Right Hook Digital is seeking a Visual Designer to turn strategy into high-impact paid social ads across Meta, Instagram and TikTok. You’ll work with a dedicated Creative Strategist to translate briefs into static, video and social-first formats for multiple brands.

You’ll focus on hierarchy, typography, imagery and product visibility, delivering polished or native-looking creative as the brief requires. Join a fully remote, international team and elevate performance advertising.

Qualifications

• 1-2 years of experience creating paid social, direct-response or conversion-focused creative.
• A strong portfolio demonstrating paid social digital creative you've personally produced, ideally showing range across brands, formats and visual styles.
• Experience creating paid social creative, particularly across Meta and TikTok. Experience with Google, Pinterest and other digital advertising platforms is a bonus.
• Experience with eCommerce, DTC or performance marketing brands, and/or working inside a performance marketing agency.
• Strong visual design fundamentals including hierarchy, typography, composition and layout
• Video editing and/or motion design capability
• Strong understanding of social-first creative and digital advertising formats
• Ability to interpret creative briefs and turn strategy into execution
• Strong attention to detail
• Comfortable receiving and implementing creative feedback
• Ability to work across multiple brands, priorities and deadlines
• Excellent English communication skills (written and verbal)
• Reliable high-speed internet and your own working setup

Responsibilities

• Turn strategy into ads built to perform across Meta, Instagram, TikTok and other platforms.
• Create across formats including static ads, carousels, branded video and native formats.
• Own executional details like visual hierarchy, typography, asset selection, pacing and transitions.
• Iterate from performance data and feedback to improve campaigns.
• Meet volume requirements without compromising quality; manage deadlines.

Skills

Paid social design

Visual hierarchy

Typography

Motion design

Branding

English

Time management

Multi-brand

Tools

Adobe Creative Cloud

Figma

CapCut

After Effects

Higgsfield

Magnific

ElevenLabs

Job description

Location: Remote - SEA (time zone overlap required for AEST - Australia)

Start Date: September/October

Type: Full-time

About Right Hook

Right Hook Digital is a performance growth team helping eCommerce founders and DTC brands scale. Our creative team produces paid social ads across a wide range of brands, products and categories. That means the work needs to move fast, but volume isn't an excuse for average creative.

About the Role

We’re looking for a Visual Designer to join our award-winning team, where your creative vision directly impacts the success of exciting brands across Meta, Instagram, and TikTok.

You’ll work closely with your dedicated Creative Strategist, who provides the strategy and thinking behind what we're testing. Your job is to turn that creative strategy into high-quality performance ads across static, video and social-first formats.

That means making smart decisions about hierarchy, composition, typography, imagery, pacing, hooks, product visibility, movement and how an ad actually lands in-feed. We expect you to bring that judgment to the work, not wait for every executional decision to be prescribed in the brief.

Some ads might need to be beautifully polished. Others should feel native, raw or creator-led. A Right Hook Visual Designer understands the difference and knows how to execute both based on the brief.

What You'll Do Day to Day

1. Turn strategy into ads built to perform

You’ll take creative briefs and translate them into paid social ads across Meta, Instagram, TikTok and other digital platforms. You won’t just ask, “Did I follow the brief?” You’ll think about whether the execution actually communicates the idea clearly and whether there is a stronger way to bring it to life.

2. Create across formats

You’ll work across a mix of:

• Static ads and carousels
• Branded video
• UGC and creator-led edits
• Motion graphics and GIFs
• Product-led creative
• Promotional and offer creative
• Native social formats
• Creative iterations based on existing winners

You don't need to have exactly the same strength across every format, but you should have strong fundamentals and be capable of developing range.

3. Own the executional details

You care about the things that separate average creative from strong creative. This includes things like:

• Visual hierarchy and composition
• Typography and branding
• Asset selection for messaging congruency
• Pacing, frame selection, and transitions (video)
• Sound design (video)
• Product prominence

You know when something is technically finished but still isn't good enough to ship.

4. Iterate from performance & feedback

Performance creative isn't one-and-done. You’ll work with your Creative Strategist and the wider team to understand what is working, what isn’t and what we should do next.

Sometimes that means developing something completely new. Sometimes it means taking a winning idea and making the next version better.

5. Meet volume requirements without dropping the quality

We’re an agency, there are deadlines, multiple brands and a consistent volume of creative moving through Production. You’ll need to work efficiently and manage your time well. But speed isn’t an excuse for sloppy execution.

We care about both creative quality and creative velocity.

What You Bring to the Team

• 1-2 years of experience creating paid social, direct-response or conversion-focused creative.
• A strong portfolio demonstrating paid social digital creative you've personally produced, ideally showing range across brands, formats and visual styles.
• Experience creating paid social creative, particularly across Meta and TikTok. *Experience with Google, Pinterest and other digital advertising platforms is a bonus.
• Experience working with eCommerce, DTC or performance marketing brands, and/or working inside a performance marketing agency.
• Strong visual design fundamentals including hierarchy, typography, composition and layout
• Video editing and/or motion design capability
• Strong understanding of social-first creative and digital advertising formats
• Ability to interpret creative briefs and turn strategy into execution
• Strong attention to detail
• Comfortable receiving and implementing creative feedback
• Ability to work across multiple brands, priorities and deadlines
• Excellent English communication skills (written and verbal)
• Reliable high-speed internet and your own working setupr

Priority tools: Adobe Creative Cloud, including Photoshop, Illustrator, Premiere Pro and/or After Effects.

Other key software our team uses includes Figma, CapCut, Higgsfield, Magnific, and ElevenLabs.

*We're more interested in the quality of your work than collecting software badges.

Bonus if you have

• UGC / creator-content editing experience
• Experience using AI tools as part of your creative workflow
• Familiarity with Meta Ads Manager, TikTok Ads Manager or Shopify
• Experience interpreting creative performance data
• Knowledge of project management tools (ClickUp, Asana, etc.)

Why Join Right Hook?

Fully remote: Work as part of an international team across multiple time zones.

Performance exposure: Learn how the creative you produce actually performs. You'll see what wins, what doesn't, and use those learnings to make better creative.

Creative range: Work across eCommerce brands, categories, formats and creative styles. You'll constantly flex between different audiences, visual identities and creative problems.

Develop your craft: Your development is built into how we work.

• Dedicated 1:1 monthly coaching with your Creative Strategist
• Access to our monthly Ad Lab learning hub
• Regular workshops and training focused specifically on developing your creative craft.
• A Creative function led by our Head of Creative Strategy, with a strong focus on continuously raising both strategic and executional capability.

Work as part of a Growth Squad: You won't create in a silo. You'll work alongside a Growth Strategist, Creative Strategist, Media Buyer, Copywriter, and Campaign Coordinator, with each person owning a different part of how we grow our clients. You’ll have visibility to the strategy behind your work, how it performs once live, and what the team learns from it.

A team serious about creative quality: We're actively investing in raising our creative standard. You’ll work in an environment where good creative is recognised, average work is challenged, and feedback is part of getting better.

Think You’re the Right Fit?

We're looking for someone who cares about making genuinely strong ads that perform and wants to keep getting better at it. If you have strong creative instincts, care about craft and like the challenge of making creative that has a commercial job to do, we'd love to see your work.