Visual Brand Manager
Active Minds
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Benefits offered by this job
Job summary
Active Minds is seeking a Visual Brand Manager in Washington, DC with remote options. You will drive the brand voice across programs, fundraise, and events, delivering print and digital visuals that reflect our mission.
Lead visuals for blogs, emails, and social content while shaping branding guidelines and templates. You’ll collaborate with the MarComm team, manage design projects, and mentor staff or interns.
Qualifications
- Degree in Graphic Design (or equivalent) with portfolio.
- 4+ years in visual brand or graphic design.
- Experience in a management role.
- Strong typography and design concepts.
- Nonprofit marketing/communications knowledge.
- Proficient with InDesign, Photoshop, Illustrator; Canva and similar tools.
- Experience with digital and print materials.
- Proficient with Microsoft Office and Google Workspace.
- CRM experience (Salesforce) a plus.
- Photo and video editing skills a plus.
- Figma experience a plus.
Responsibilities
- Drive visual strategy across departments and deliver brand assets.
- Lead creation of graphics for online and print materials.
- Oversee integration of branding into programs, events, and partnerships.
- Provide visuals for blogs, emails, and social posts.
- Archive photos and videos for the organization.
- Assist with branding guidelines updates.
- Review materials to ensure branding guidelines are followed.
- Oversee video production and create simple videos.
- Coordinate fast-response graphics for website popups and proposals.
- Manage interns or contractors as opportunities arise.
Skills
Education
Tools
Job description
Position Title: Visual Brand Manager
Status: Full Time
FLSA: Exempt
Location: Washington, DC; Remote
The Visual Brand Manager is a visual storyteller. They will bring thought leadership to how the face of Active Minds is portrayed to external audiences, including youth and young adults, supporters, and the general public. Key platforms in use by this position are Active Minds’ print and electronic collateral, website, email, and social media.
The Visual Brand Manager reports to the Senior Visual Brand Manager, as part of the Marketing and Communications department (MarComm), in addition to collaborating with other staff to express the Active Minds brand.
Active Minds is the nation’s leading nonprofit organization supporting mental health awareness and education for young adults. Through our presence in more than 1,000 high school and college campuses, communities, and workplaces, and with a wide-reaching public audience, Active Minds is creating communities of support and saving lives. Founded in 2003 by Alison Malmon after the tragic suicide of her brother, Brian, Active Minds is dedicated to supporting a new generation in ending the silence,helping to make mental health as highly valued as physical health. We approach our work with a racial equity lens and are committed to the continued process of being and becoming a more anti-racist and inclusive organization. Through our many programs, we are changing social norms and behaviors related to mental health across the country.
Brand Representation for Programs, Fundraising & Events (70%)
- Drive Active Minds’ visual strategy across all departments, delivering high-quality brand assets that elevate organization-wide public representation.
- Represent the Visual Brand team in cross-functional meetings as assigned to develop and manage visual strategy, scopes, design directions, reviews, and timelines.
- Lead creation of representative graphics and visuals to support online brand display, with expectation of replication to print and event materials (signage, print materials, etc.).
- Lead the integration of Active Minds’ visual brand into the programmatic materials, merchandise/SWAG and advertisements, event collateral, donor appeals, and chapter and partnership activities of Active Minds.
- Provide visual graphics for Active Minds’ blogs, emails, texting, and other communications mechanisms.
- Support the development of templates and other long-term initiatives to grow the Active Minds Brand in consistent and sustainable ways.
- Lead the collection and archiving of photos and videos across the organization.
- Assist with the development of and updates to Active Minds branding guidelines.
- Review and proof materials, ensuring branding guidelines are followed and materials are completed
Other duties as assigned (30%)
- Lead video production oversight in collaboration with CDMO, and/or produce simple video content for use in telling the organization’s story and mission.
- Create or coordinate fast response graphics for use across the organization, including for website pop-ups, social media, partnership proposals, and more.
- Potential for management of direct reports, interns and external contractors as opportunities arise.
- Support the project intake, capacity evaluation and management of visual design projects
- Propose ways for the design team to improve, taking into consideration budget, capacity, and sustainability conditions.
- A creative design eye and hand, with experience collaborating on design creation across teams.
- Accustomed to working on multiple projects with different deadlines simultaneously.
- Ability to communicate effectively in person, over the phone, and in writing, and with fellow staff members.
- Stickler for details and quality.
- A problem-solver at heart with a passion for finding sustainable solutions.
- A team player who is willing to give and receive feedback.
- A creative who is willing to actively participate in equal measure to: the development of strategic initiatives, the creation of general design work across platforms and mediums, and the project management tasks of an in-house team.
- Self-starter with a positive attitude who enjoys working proactively and thinking creatively.
- Thrives in a high-paced organization.
- Advocate for social entrepreneurship and a believer in young people making an impact.
- Trusted team-player who will successfully collaborate across teams and work harmoniously and productively with other members of the design team and the greater MarComm team.
You need to have:
- Degree in Graphic Design (or equivalent work experience, demonstrated through a portfolio).
- 4+ years of related visual brand and/or graphic design experience.
- Experience in a management role.
- Demonstrated grasp of design concepts, with an emphasis on typography skills.
- Knowledge of and experience in nonprofit marketing and communications efforts.
- Experience with Adobe InDesign, Photoshop, and Illustrator, as well as Canva and other design tools.
- Experience designing both digital and print materials.
- Full digital-literate, including Microsoft and Google products, and online meeting tools.
- Experience with CRM systems (ex. Salesforce) and other databases a plus.
- Photography, photo, and video editing skills a plus.
- Experience with Figma a plus.
This position offers an initial salary range of $68,250–$77,700 along with robust benefits. The starting pay for this position is equal to others at the same level throughout the organization. Candidates whose experience meets both the minimum and preferred qualifications may be considered for a starting salary that exceeds the current amount. The role sits within Active Minds Level 3 salary band, and as such, has the potential to grow to $96,600 over time. FLSA Status: Exempt.
Active Minds has an industry-leading and competitive benefits package that includes Health, Vision and Dental Insurance, Paid Vacation and Sick Leave, Paid Holidays, Company Wide Mental Health Days, 401(k) Matching, HSA and FSA Options, Life Insurance, Short Term and Long Term Disability, Fully Paid Parental Leave, Wellness Reimbursement Program, and Professional Development Stipends.
- Health, Vision and Dental Insurance
- Paid Vacation and Sick Leave
- Paid Holidays
- Company Wide Mental Health Days
- 401(k) Matching
- HSA and FSA Options
- Life Insurance
- Short Term and Long Term Disability
- Fully Paid Parental Leave
- Wellness Reimbursement Program
- Professional Development Stipends
Active Minds recruits, hires, trains, compensates, and promotes our staff regardless of race, religion, color, national origin, sex, gender, sexual orientation, disability, age, veteran status, and other protected status as required by applicable law.
OUR CULTURE
Active Minds is a place where every employee matters. We value diverse perspectives, radical authenticity, and a community-driven approach. We dream big, offering flexibility to staff while we work to achieve our mission. As such, we are proud to offer competitive salaries and benefits and an environment that is friendly to remote working and work/life balance. Active Minds is an equal opportunity employer that works to advance racial equity and social justice in an increasingly multicultural and globally connected world. We value diverse experiences, including with regard to educational background, intersectional identities, and lived experiences. We make a particular effort to recruit people of color, LGBTQ individuals, people with disabilities, and people with other marginalized identities. Active Minds encourages all to apply for our open positions as we depend on a diverse staff to carry out our mission.
- Active Minds will never ask an applicant to send – and Active Minds will never send an applicant - a check or any payment or item of value (such as a gift card) in connection with the interview process or job onboarding process.
- Active Minds will never ask for personal information about an applicant (such as their Social Security number or banking information) until the job onboarding process;
- Active Minds will never extend a job offer without first conducting multiple rounds of video interviews. The Active Minds interview/hiring process will always include at least 3 virtual interviews.
- All legitimate Active Minds job offers are extended verbally by the HR/People & Culture Team. If you are expecting an email from Active Minds, please always verify that the sending domain in the email is activeminds.org and NOT any variation of it.
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