Videographer / Creative Director

Infante Real Estate; Miami (FL); On-site; USD 120,000 - 170,000; Full time

Job summary

Infante Real Estate in Miami seeks a Content Director to lead the daily creative engine for a growing personal brand at the intersection of luxury real estate and menswear. You’ll own ideation, aesthetic direction, and posting strategy across connected identities, delivering high-end content.

Collaborating with a Miami entrepreneur—retired athlete, real estate broker, and menswear founder—you’ll shape the brand while driving day-to-day creative decisions and maintaining a distinctive voice

Qualifications

• Strong aesthetic instincts for what performs and elevates content.
• Experience building content systems with pillars, hooks, and narratives.
• Understanding luxury content with understated confidence and authority.
• Ability to work across founder-led brand content and behind-the-scenes storytelling.

Responsibilities

• Lead daily ideation and production for Instagram and TikTok.
• Direct videography, photography, editing, and UGC output.
• Provide creative direction across three brand accounts (personal, real estate, lifestyle).
• Set posting cadence and repurpose content across platforms.
• Maintain consistent brand voice and visuals.
• Balance broad audience with high-net-worth clientele.
• Incorporate founder input while driving day-to-day decisions.

Skills

Content strategy

Brand storytelling

Aesthetic direction

Videography

Photography

Editing

UGC creation

Content systems

Pillars & hooks

Narrative arcs

Job description

Content Director — Personal Brand & Media (Miami)

About the Role

We're looking for a Content Director to lead the daily creative engine behind a growing personal brand at the intersection of luxury real estate and menswear. This isn't a social media coordinator role — you'll own ideation, aesthetic direction, and posting strategy across multiple connected brand identities, with the daily output to match.

You will help shape a personal brand while alongside a Miami entrepreneur — a retired professional athlete, real estate broker, and menswear founder.

What You'll Own

• Daily content ideation and production across Instagram (primary) and TikTok (secondary)
• Daily, Videography, Photography, Editing, and UGC
• Creative direction for a three-account architecture spanning personal brand, real estate business, and lifestyle/story content
• Posting strategy and cadence with smart repurposing across platforms)
• Maintaining a consistent brand voice and visual standard across every piece of content
• Balancing two audiences at once: a broad, culture-building audience and a narrower, high-net-worth clientele
• Staying close to founder input while independently driving day-to-day creative decisions

What We're Looking For

• A sharp aesthetic eye and strong instincts for what performs and what elevates
• Experience building content systems, not just individual posts — you think in pillars, hooks, and narrative arcs
• Someone who understands luxury content done right: understated confidence and earned authority.
• Comfortable working across founder-led personal brand content, business/brand credibility content, and behind-the-scenes storytelling
• Self-directed — you bring ideas to the table, you don't wait for a content calendar to be handed to you
• Bonus: experience in real estate, fashion, sports, or founder-led personal brands

The Standard

Every piece of content should pass one test: does the luxury on the surface carry real substance underneath it? If it reads as a flex with nothing behind it, it doesn't ship. If you get that instinctively, you'll fit right in here.