Video & Social Media Manager, Cosmopolitan & Seventeen

Hearst; New York (NY); Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

Work with top-tier professionals

Hybrid work model

Training programs and industry events

Employee Resource Groups

Medical, dental, and vision insurance

Job summary

Hearst Magazines is seeking a Video & Social Media Manager for Cosmopolitan and Seventeen in New York. You will create culture-driving video franchises, lead productions from concept to publish, and partner with editorial teams to translate stories into compelling social videos.

Hybrid work schedule based in New York, NY, with an in-office expectation of four days per week. You will stay ahead of trends, optimize video strategy, and manage publishing calendars across platforms.

Qualifications

• 4+ years of experience in social media, social video production, or digital content creation.
• Proven success creating highly engaging, viral short-form video content on TikTok, Instagram Reels, or similar platforms.
• Strong experience shooting, editing, and producing short-form video in a professional media environment.
• Expertise with CapCut and short-form video editing; working knowledge of Adobe Premiere is a plus.

Responsibilities

• Create original, social-first video franchises optimized for TikTok and Instagram Reels that build audience engagement and drive repeat viewership.
• Lead video production from concept through execution, including pitching ideas, planning shoots, editing content, and publishing finished assets.
• Partner with editorial teams to identify stories that translate into compelling social video and pitch creative concepts inspired by pop culture trends.
• Monitor emerging TikTok and Instagram trends and quickly develop content that keeps Cosmopolitan and Seventeen at the center of the conversation.
• Develop and execute video strategy for Cosmopolitan TikTok, Instagram Reels, and Seventeen TikTok in partnership with the Social Media Director.
• Capture behind-the-scenes content and produce social-first video at editorial shoots, red carpets, live events, and other brand experiences.
• Manage social media calendars to ensure timely, high-quality publishing across platforms.
• Analyze platform performance and audience insights to optimize content strategy, posting cadence, formats, and copy.

Skills

Short-form video production

Viral content creation

Copywriting for captions

On-camera presence

Cross-functional collaboration

Storytelling through video

Tools

CapCut

Adobe Premiere

Sprinklr

Dash Hudson

Sprout Social

Job description

Help shape the future of social storytelling for two of the most iconic brands in media. As the Video & Social Media Manager for Cosmopolitan and Seventeen, you’ll create culture-driving content, develop innovative video franchises, and connect millions of fans with the moments, personalities, and trends they care about most.

About Hearst Magazines (Why Us?)

We create media that moves minds, products and ideas. Our portfolio of 30 iconic brands — including Cosmopolitan, Delish, Esquire, Good Housekeeping, Men’s Health and Road & Track — reaches nearly 130 million people each month. Our teams combine trusted journalism and cultural storytelling with technology, data and commerce to create experiences that inform, inspire and entertain audiences across generations and around the globe. And together, we are shaping what’s next.

Key Responsibilities (What You Are Doing)

• Create original, social-first video franchises optimized for TikTok and Instagram Reels that build audience engagement and drive repeat viewership.
• Lead video production from concept through execution, including pitching ideas, planning shoots, editing content, and publishing finished assets.
• Partner with editorial teams to identify stories that translate into compelling social video and proactively pitch creative concepts inspired by pop culture trends.
• Monitor emerging TikTok and Instagram trends and quickly develop content that keeps Cosmopolitan and Seventeen at the center of the conversation.
• Develop and execute video strategy for Cosmopolitan TikTok, Instagram Reels, and Seventeen TikTok in partnership with the Social Media Director.
• Capture behind-the-scenes content and produce social-first video at editorial shoots, red carpets, live events, and other brand experiences.
• Manage social media calendars to ensure timely, high-quality publishing across platforms.
• Analyze platform performance and audience insights to optimize content strategy, posting cadence, formats, and copy.

Qualifications (What We’re Looking For)

• 4+ years of experience in social media, social video production, or digital content creation.
• Proven success creating highly engaging, viral short-form video content across TikTok, Instagram Reels, or similar platforms.
• Strong experience shooting, editing, and producing short-form video in a professional media environment.
• Expertise with CapCut and short-form video editing best practices; working knowledge of Adobe Premiere is a plus.
• Experience working with talent, creators, journalists, and cross-functional teams in fast-paced production environments.
• Strong copywriting skills with the ability to create compelling captions and social headlines.
• Familiarity with social publishing platforms such as Sprinklr, Dash Hudson, Sprout Social, or similar tools, along with social analytics platforms, is preferred.
• Comfortable covering live events, awards shows, and breaking cultural moments with speed and creativity.
• Confident on-camera presence is a plus.
• Hybrid work schedule based in New York, NY, with an expectation of working in the office four days per week.

Benefits (What We Offer)

• Work with the Best: Collaborate with top-tier professionals across media, advertising, tech, fashion, lifestyle and publishing, shaping the future of these dynamic industries.
• Grow Your Skills: Unlock your potential with access to innovative training programs, immersive workshops and exclusive industry events.
• Work-Life Harmony: Enjoy the flexibility of hybrid work, empowering you to balance professional success with personal priorities.
• Foster Connection & Belonging: Join our Employee Resource Groups and help create a welcoming workplace where everyone feels valued and empowered.
• Wellness First: Prioritize your well-being with a comprehensive benefits package that includes medical, dental and vision insurance from Day 1.
• Plan for Your Financial Future: Enjoy competitive financial benefits, including a 401(k) plan with a generous company match.