Video and Digital Marketing Coordinator

Kent State University Careers; Kent (OH); On-site; USD 42,000 - 48,000; Full time

Job summary

Kent State University in Kent, OH, seeks a Video and Digital Marketing Coordinator to develop video and digital content supporting marketing initiatives. You will produce and edit videos, photography and motion graphics for storyboarding, website, social and electronic communications in a high quality manner that is consistent with the university’s image and brand.

Responsibilities include exploring new digital methods for delivering programming, managing assets, overseeing social media

Qualifications

• Bachelor’s degree is required.
• One year of video production experience required.

Responsibilities

• Contribute to marketing strategy by developing video and digital content.
• Produce and edit videos, photography, and motion graphics for websites, social and electronic communications.
• Recommend and oversee digital delivery methods including live streaming and web/video conferencing.
• Assist in developing strategies for digital communications.
• Create or secure assets related to video production (music, voiceover, graphics).
• Manage videography storage, archiving, and organization of media.
• Design graphical elements for college website, print and social media.
• Support social media oversight and posting calendars.
• Provide support to marketing for landing pages, QR codes, etc.
• Maintain and service video equipment.
• Evaluate analytics (optional).
• May supervise student employees.

Skills

Video editing

Cinematography

Motion graphics

Script writing

Communication

Deadline adherence

Interviewer on-camera

Written/verbal skills

Team collaboration

Education

Bachelor's degree

Tools

Adobe Premiere

After Effects

Final Cut Pro X

Photoshop

Illustrator

Audition

Job description

Job Title:

Video and Digital Marketing Coordinator

Physical Location:

Kent Campus - Kent, OH

Salary:

$42,357 - $47,888

Basic Function:

Develops video and digital content in support of the marketing initiatives for a department, unit/college or division. Reports to designated administrator.

Additional Basic Function – if applicable:

Examples of Duties:

Duties/essential functions may include, but not be limited to, the following:

Contribute to the unit’s overall marketing strategy by developing video and digital content using emerging technologies, platforms, and techniques.

Produce and edit videos, photography, and motion graphics for storyboarding, website, social and electronic communications in a high qualitymanner that is consistent with the university’s image and brand.

Recommend and oversee alternative digital methods for delivering programming, volunteer training and communications including the use of webcasts, live streaming web/video conferencing and other distance-based technology.

Assist in developing strategies for digital communications.

Create, develop or secure all assets related to video production, including music, voiceover, visual graphics, etc.

Research innovative digital marketing techniques, production equipment, software and services for continuous optimization and improvement of the unit’s digital marketing presence.

Manage the videography data storage system, ensuring the proper archiving, organization and redundancy of all video footage, projects and related media.

Design graphical elements and prepare images for college website, print and social media.

Assist in oversight of college social media sites (Instagram, Facebook, Twitter, YouTube), work with content providers to create ongoing calendar for posts, and post content.

Provide support to marketing department for web development needs for implementation of marketing/recruitment campaigns; specific landing pages, QR code generation, etc.

Maintain and service all video equipment.

May assist with evaluating analytics.

May supervise student employees.

Perform related duties as assigned.

Additional Examples of Duties – if applicable:

Not applicable.

Minimum Qualifications:

Bachelor’s degree. One year of video production experience.

License/Certification:

None.

Knowledge Of:

Digital marketing/related fields, tools, techniques, and technology *

Media production applications (Adobe Premiere and/or Final Cut Pro X, After Effects, Media Encoder and/or Compressor, Photoshop and/or Illustrator, Audition and Microsoft Office Storytelling), design and editorial processes *

Skill In:

Video editing, producing, directing *

Multi-media script writing *

Cinematography

Professional camera operation *

Digital sound recording

Interview set lighting

Motion graphic design *

Video compression

Interviewing subjects oncamera

Written, verbal and interpersonal communication

Adhering to deadlines

Ability To:

Work effectively in a collaborative environment

Establish and maintain cooperative working relationships with a variety of clients within the department and the university

Manage time and resources and effectively balance multiple priorities

Be self-directed and self-motivated

Integrate storytelling, design and editorial processes with high production value *

Occasionally work evenings and weekends

Preferred Qualifications – if applicable:

None.

Assessments:

Asterisk (*) indicates knowledge, skills, abilities which may require assessments. Assessments could take the form of interview questions, a request to provide work samples or a written or practical test to assess job related competencies.

Working Conditions / Physical Requirements:

Moderate work - Exerting up to 50 pounds of force occasionally, and/or up to 50 pounds of force frequently to move objects. Incumbent must be able to communicate with others. Incumbent may be required to travel from building to building frequently and off campus occasionally.

Working Schedule:

Monday - Friday 8 AM - 5 PM or otherwise discussed with your supervisor.

Additional Information:

Kent State University is committed to creating a community that is culturally and intellectually diverse and to attracting and retaining a diverse staff. We strive to create and maintain working and learning environments that respect differences, and are inclusive, welcoming, respectful and kind.

Must pass a security check.

For official job descriptions, visit www.kent.edu/hr.

Kent State University is a Smoke-Free, Tobacco-Free University effective July 1, 2017. Smoking and tobacco use are not permitted on any of Kent State’s campuses or other locations and properties that are owned, operated, or leased by Kent State, both domestic and international. For additional details, visit www.kent.edu/smoke-free.

Disclaimer:

The intent of this description is to illustrate the types of duties and responsibilities that will be required of positions given this title and should not be interpreted to describe all the specific duties and responsibilities that may be required in any particular position. Directly related experience/education beyond the minimum stated may be substituted where appropriate at the discretion of the Appointing Authority. Kent State University reserves the right to revise or change job duties, job hours, and responsibilities.