Vice President, Trade Development & Inside Sales

Breakthru Beverage Group; Denver (CO); Hybrid; USD 200,000 - 250,000; Full time

Benefits offered by this job

Bonus program

Health care benefits

Life insurance

Paid time off

401(k) plan

Job summary

Breakthru Beverage Group in the United States is seeking a dynamic, enterprise-minded leader to build and lead two transformational capabilities within Trade Development: Performance Management & Service Model, and the Business Management Center of Excellence, elevating supplier partnerships and commercial capabilities.

This role offers a flexible hybrid schedule and can be performed from any Breakthru Beverage office location, with a focus on scaling governance, dashboards, and KPI-driven

Qualifications

• Bachelor’s degree in related field or equivalent experience.
• 10+ years of senior leadership in beverage distribution or related industries.
• Proven ability to scale commercial operating models and governance.
• Strong analytical and financial management expertise, with KPI development and SLA management.
• Experience managing large, geographically dispersed teams and vendor relationships.
• Excellent executive communication and stakeholder management skills.

Responsibilities

• Lead, develop, and manage a team of senior leaders across two transformational capabilities.
• Build and scale performance management and a service model with governance and dashboards.
• Establish an enterprise-wide commercial capability program with measurable outcomes.
• Serve as Center of Excellence for markets, ensuring enterprise consistency and cross-market collaboration.
• Partner with Trade Analytics, Technology Strategy, and Finance to drive automation and analytics.
• Own Inside Sales & Customer Care operation governance and vendor management.
• Define accounts serviced by Inside Sales and enforce SLAs and KPIs across revenue and program adherence.
• Drive KPI tracking, reporting cadences, and continuous improvement across functions.
• Build tools, frameworks, and routines that scale the population of Business Managers.
• Embed capability development into operating model as a lasting competitive advantage.

Skills

Executive leadership

Change management

Strategic planning

Data-driven decision making

Stakeholder management

Cross-functional collaboration

Education

Bachelor’s degree or higher

MBA (preferred)

Tools

SAP S/4HANA

ERP systems

Tableau

Job description

Job Description Summary:

We are seeking a dynamic, enterprise-minded leader to build and lead two transformational capabilities within Trade Development:

1. Performance Management & Service Model – Build and scale a best-in-class performance management and service model that ensures consistent, high-quality delivery to hundreds of supplier partners. This includes ownership of our Inside Sales & Customer Care operation, leadership of a team of Business Managers executing against our service standards, and the processes, tools, and governance that drive accountability and results.
2. Business Management Center of Excellence – Establish an enterprise-wide commercial capability program that elevates our Business Manager population to be the most commercially astute and professionally excellent in the industry – grounded in data, supported by world-class tools and routines, and measured by outcomes that matter.

This is a rare opportunity to build from the ground up – creating the structures, standards, and culture that will define how Breakthru serves its supplier partners for years to come.

Job Description:

This role follows a flexible hybrid schedule and can be performed from any Breakthru Beverage office location.

Job Responsibilities:

• Supplier Service Model & Business Manager Leadership
• Lead, develop, and manage a team of Business Managers – owning the full people management lifecycle including performance management, coaching, career development, and accountability
• Execute against our service standards model – defining engagement routines and accountability frameworks across hundreds of supplier partnerships
• Serve as the Center of Excellence and main connection point for markets – ensuring enterprise consistency in how we deliver service to supplier partners while enabling local market collaboration
• Develop the processes, tools, technology solutions, and accountability frameworks to manage and elevate this team – ensuring deep cross-collaboration across markets, functions, and leadership levels
• Build standard dashboards, scorecards, and reporting cadences that drive visibility and continuous improvement
• Create escalation frameworks and decision-rights structures that resolve issues at pace
• Partner closely with Trade Analytics to deploy automation, analytics, and enablement tools
• Inside Sales & Customer Care
• Own the Inside Sales & Customer Care (IS/CC) operation – including full vendor management of our strategic BPO partner (contract governance, scope management, performance, and innovation)
• Define the strategic framework for which accounts will and should be serviced by Inside Sales – creating the business rules, criteria, and decision logic that determine what makes an IS account
• Establish and enforce service-level agreements and KPIs across revenue, PODs, accounts sold, program adherence, and more
• Establish and enforce service-level agreements and KPIs across call coverage, response time, resolution quality, revenue conversion, and program adherence
• Drive daily performance oversight with clear accountability metrics across the IS/CC operation
• Partner closely with Technology Strategy & Enterprise Transformation on strategic BPO partner management, technology deployment, and innovation
• Continuously evaluate and evolve the IS/CC model to optimize coverage, performance, and cost-effectiveness
• Architect the Business Management Center of Excellence
• Design and steward an enterprise-wide commercial capability framework – one standard of excellence, consistently applied for our Business Manager community
• Define what “great” looks like for Business Managers at Breakthru – raising the baseline of commercial acumen across the entire population
• Build the roadmap and deliver value in deep collaboration with Trade Leadership, Trade Analytics, Supplier Brand Development, Commercial Strategy, Finance, and other key partners – partnering closely with the Enterprise Learning & Development team on curriculum design and delivery
• Provide practical tools, frameworks, and resources that make a significant impact in Business Managers’ daily lives – not theoretical training, but applied commercial enablement that drives real results
• Develop tools, governance structures, and performance routines across core capability domains
• Drive measurable improvement through KPIs tied directly to business outcomes
• Embed capability development into the operating model as a sustainable, ongoing competitive advantage – not a one-time initiative
• Other duties, as assigned by the jobholder’s supervisor, may also be required.

Minimum Qualifications:

• Bachelor’s degree in related field and/or equivalent training and work experience
• Minimum of 10 years of senior leadership experience in beverage alcohol distribution, CPG, sales, trade development, or related industries.
• Proven track record building and scaling commercial operating models, driving revenue growth, and establishing enterprise-wide governance, performance, and accountability frameworks.
• Deep expertise in commercial strategy, supplier economics, sales execution, financial management, and translating strategic priorities into market results.
• Demonstrated success leading large, geographically dispersed teams and managing complex vendor, supplier, and strategic partner relationships.
• Strong analytical and business planning capabilities, including advanced use of CPG data, KPI development, SLA management, and performance optimization.
• Exceptional executive communication, stakeholder management, and influencing skills, with the ability to align cross-functional leaders and drive organizational change.

Preferred Qualifications:

• MBA
• Direct experience in beverage alcohol distribution (wine, spirits, beer)
• Familiarity with inside sales and customer care operating models
• Background building commercial capability or enablement programs at enterprise scale
• Experience managing organizational change and team buildouts
• Exposure to ERP ecosystems (e.g., SAP S/4HANA)

Competencies:

• Leads large, complex initiatives with enterprise impact
• Addresses systemic, organization-wide challenges
• Decisions have lasting, company-wide impact
• Influences executive and external stakeholders

Physical Requirements:

• While performing the duties of this job, the employee is required to remain in a stationary position at times; communicate, and operate a computer and telephone

This job description is only a summary of the typical functions of this position, not an exhaustive or comprehensive list of all possible job responsibilities, tasks and duties. Responsibilities, tasks, and duties of individual jobholders may vary from the above description.

Any offered salary is determined based on internal equity, internal salary ranges, market data/ranges, applicant’s skills and prior relevant experience.

Salary Range: $200,000 – $250,000

This position is eligible to participate in a bonus program. Metrics and level of participation are determined annually.

This position is eligible for health care benefits, life insurance, time off benefits and participation in the Company’s 401(k) plan

Breakthru Beverage Group is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information and other legally protected characteristics. The EEO is the Law poster is available here https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf . If you need a reasonable accommodation because of a disability for any part of the employment process, please call [phone] and let us know the nature of your request and your contact information.