Vice President, Strategy

Socket.dev; New York (NY); On-site; USD 160,000 - 256,000; Full time

Job summary

Zenith is seeking a Vice President, Strategy to oversee Media Planning and Strategy for a high-profile account. You will lead a team in creating integrated media plans and steward client outcomes, balancing short- and long-term goals.

Ideal candidates have 10+ years in media planning, 5+ years in management, and agency experience. You will guide strategy with data-driven insights, maintain stakeholder relationships, and drive cross-functional collaboration across teams.

Qualifications

• BA/BS in Marketing, Advertising, or related field.
• 10+ years of media planning experience.
• 5+ years in a management role.
• Agency experience preferred.
• Proven ability to present plans to senior clients and influence decisions.
• Excellent leadership, management and motivational skills.
• Strong organizational, interpersonal and analytical skills.
• Ability to translate data into actionable insights.

Responsibilities

• Serve as senior lead on client’s business and manage assigned LOB(s).
• Define high level strategy and oversee media plan development, implementation, and execution.
• Identify key insights from client briefs for strategic recommendations.
• Design and manage projects and resources for subsidiaries/business units.
• Maintain knowledge of client business and competitive landscape.
• Lead client interactions and foster relationships.
• Ensure teams use best-in-class tools and processes.
• Demonstrate strategic understanding of channels and technology across teams.
• Outline Strategy team roles and responsibilities for vision and growth.
• Supervise and develop staff and performance management.
• Coordinate with internal/external stakeholders and leadership.
• Lead client presentations and cross-department collaborations.

Skills

Strategic leadership

Media planning

Client presentations

Team management

Budget management

Analytical skills

Communication skills

Mentoring/coaching

Education

B.A. or B.S. in Marketing/Advertising

Tools

Microsoft Suite

Nielsen Suite

Kantar

IMS

Flowchart Software

R/F and Optimization Software

Social Tracking tools

comScore

Prisma

MRI/GfK

GWI

Job description

Company Description

Zenith is one of Publicis Groupe’s largest media agencies, spanning 95 markets globally with US offices in New York, Burbank, Chicago, Atlanta and Detroit. For more than 30 years, we have been at the forefront of media, helping to evolve and reshape the industry. We are highly regarded as a true agency partner by many high-profile brands for our expertise across numerous categories and wide range of capabilities that are unparalleled in the industry. Clients hire us for our track record of excellence in strategic planning, investment, and measurement. We also have specialist offerings, including content, commerce, multicultural and future-proofed data capabilities.

Overview

Zenith is looking for an exceptionally talented Vice President, Strategy to oversee Media Planning and Strategy functions for a high-profile and fast-paced account. This person will lead a team in the development, execution, and stewardship of integrated media plans for the client’s business. The VP effectively leverages experience, curiosity, knowledge, and skills to push fresh thinking while balancing client, agency, and team needs – both short- and long-term.

Responsibilities

• Serves as senior lead on client’s business and oversees all aspects of the assigned LOB(s)
• Defines high level strategy and holistic management of the media plan development, implementation, and execution
• Identifies key target insights based on client brief necessary for formulating strategic recommendations, and ensures alignment into broader long-term goals
• Responsible for designing and managing projects and resources for subsidiaries/business unit
• Maintain an in-depth knowledge of the client business and competitive landscape
• Team leader for client interaction while fostering positive relationships
• Ensure teams adopt best in class tools, techniques, and systems to deliver plan recommendations aligned to client’s objectives and expected business outcomes
• Demonstrate an intimate, and strategic, understanding of how consumers interact with channels and technology, while championing across internal agency teams
• Outlines role & responsibilities for the Strategy team – delivering on vision, direction, management, and support to direct and indirect reports
• Supervising, training and developing staff (team growth and learning agenda, managing workload, delegating responsibilities, and performance management)
• Ensure connectivity with all relevant internal and external stakeholders
• Serves as primary leadership and content development stakeholder for all client presentations
• Participation in special projects involving cross department team development and leadership

Qualifications

• B.A. or B.S., preferably in Marketing, Advertising, or related field
• 10+ years of media planning experience
• 5+ years of experience in a management capacity
• Agency experience highly preferred
• Proven experience and success in presenting plans to senior clients and influencing top level client decisions related to media strategy and implementation
• Excellent leadership, management and motivational skills
• Excellent organizational, interpersonal and quantitative/analytical skills
• Adept at injecting ideas, innovation and leading industry developments into planning assignments
• Detail-oriented and proven ability to thrive in a fast paced environment
• Must be a self-starter, with strong planning and organizational skills
• Computer Skills/Software Knowledge: Microsoft Suite, Nielsen Suite, Kantar, IMS, Flowchart Software, R/F and Optimization Software, Social Tracking tools, comScore, Prisma, Mbox, MRI/GfK, GWI. Understand its capabilities and applications to translate data into actionable insights
• Thinks clearly and diplomatically when participating in a discussion to field complex or sensitive questions from clients/internal groups
• Professional presentation, training and client-facing skills
• Excellent written/verbal communication, presentation, organizational, interpersonal and analytical skills
• Accountability and flexibility with the ability to work in a fast-paced environment
• Demonstrates ability to define and implement professional standards for team participation, conflict resolution, problem solving, and communication
• Able to guide others in defining high level strategy for business unit
• Able to manage a budget, control costs, plan and schedule around cost concerns for business unit
• Demonstrates an ability to be curious and passionate about our client’s business
• Positive, team-player attitude

Additional Information

Our Publicis Groupe motto "Viva La Différence" means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail].

All your information will be kept confidential according to EEO guidelines.

Veterans Encouraged to Apply.

Compensation Range: USD $159,695.00 - USD $255,645.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. This role may also be eligible for bonus or incentive compensation. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 10/10/2026.