Vice President, Product Marketing

Riverbed Technology; Texas; Hybrid; USD 210,000 - 320,000; Full time

Benefits offered by this job

Flexible workplace policies

Learning and development resources

Career progression pathways

Employee resource groups

Community engagement initiatives

Job summary

Riverbed seeks a strategic Vice President of Product Marketing to lead its global PMM organization. You will shape the Riverbed Platform's positioning, messaging, and go-to-market efforts, partnering with Product Management, Sales, and Executive Leadership to accelerate growth and differentiation.

You will oversee a high-performing, global PMM team, drive industry thought leadership, and coordinate with analysts to strengthen Riverbed's leadership in Unified Observability and digital experience

Qualifications

• 15+ years of product marketing or related leadership experience in enterprise software or SaaS.
• Proven track record leading PMM organizations at senior director or VP level.
• Deep expertise in positioning, messaging, and go-to-market strategy.
• Strong understanding of observability, AIOps, and digital experience management.

Responsibilities

• Define and execute global product marketing strategy for Riverbed Platform.
• Lead portfolio positioning, messaging, and market differentiation.
• Develop and execute go-to-market strategies for launches and growth initiatives.
• Serve as industry spokesperson with customers, analysts, and media.
• Drive analyst relations and strengthen Gartner, Forrester, IDC positioning.
• Build and lead a high-performing product marketing organization.

Skills

15+ years of product marketing

Senior Director/VP level experience

Positioning & messaging

Competitive intelligence

Go-to-market strategy

Executive presence & communication

Team leadership & scaling

Observability / AIOps knowledge

Job description

Riverbed. Empower the Experience

Riverbed, the leader in AIOps for observability, helps organizations optimize their users’ experiences by leveraging AI automation for the prevention, identification, and resolution of IT issues. With over 20 years of experience in data collection and AI and machine learning, Riverbed’s open and AI-powered observability platform and solutions optimize digital experiences and greatly improve IT efficiency. Riverbed also offers industry-leading Acceleration solutions that provide fast, agile, secure acceleration of any app, over any network, to users anywhere. Together with our thousands of market-leading customers globally – including 95% of the FORTUNE 100 – we are empowering next-generation digital experiences. Learn more at riverbed.com

Position

Title:Vice President, Product Marketing

Location:US - Texas, Florida, Pennsylvania, Ohio, Georgia, North Carolina, Michigan, Virginia, Arizona, or Tennessee

Travel Requirements:15%

Riverbed is seeking a strategic and visionary Vice President of Product Marketingto lead its global product marketing organization.

Reporting to the Chief Marketing Officer, this executive will define and execute Riverbed's product marketing vision, strengthen the company's leadership position in Unified Observability, and drive market awareness, growth, and competitive differentiation. The VP will oversee market strategy, portfolio positioning, analyst relations, go-to-market execution, customer advocacy, and sales enablement while leading a high-performing global team and partnering closely with Product Management, Sales, Customer Success, Corporate Marketing, and Executive Leadership.

What you will do

• Define and execute the global product marketing strategy for the Rivebed Platform.
• Lead portfolio positioning, messaging, and market differentiation to reinforce Riverbed's leadership in observability and digital experience management.
• Develop and execute global go-to-market strategies for new product launches, portfolio expansions, and strategic growth initiatives.
• Serve as a visible industry spokesperson and thought leader with customers, analysts, partners, media outlets, and industry events.
• Drive analyst relations initiatives and strengthen Riverbed's positioning with Gartner, Forrester, IDC, and other key influencers.
• Build, develop, and lead a high-performing product marketing organization while establishing KPIs aligned with growth and revenue objectives.
• Partner closely with Product Management, Sales, Demand Generation, Customer Success, Corporate Communications, and Executive Leadership to improve market impact, customer engagement, and sales effectiveness.

What makes you an ideal candidate

• 15+ years of product marketing or related leadership experience within enterprise software, SaaS, observability, networking, cybersecurity, cloud, or adjacent technology sectors.
• Proven success leading product marketing organizations at the Senior Director, Vice President, or equivalent executive level.
• Deep expertise in positioning, messaging, competitive intelligence, product launches, analyst relations, sales enablement, and go-to-market strategy.
• Strong understanding of observability, AIOps, Digital Experience Management, Network Performance Management, or related enterprise technology markets.
• Demonstrated success building category leadership, creating market differentiation, and driving measurable business growth.
• Exceptional executive presence, communication, storytelling, and presentation skills, with the ability to engage customers, analysts, partners, media, and senior executives.
• Experience building, scaling, and managing high-performing teams, including second-line leadership responsibilities.

What we offer

Our employee benefits including flexible workplace policies, employee resource groups, learning and development resources, career progression pathways, and community engagement initiatives are some of the reasons why we have had great success in bringing in new talent. In addition, our global employee wellness programs are crafted to support the physical, emotional, and financial well-being of our employees.

Benefits & Perks vary by Country.

About Riverbed

With a 20-year history of innovation, Riverbed is agile and proven—and we continue to disrupt the market with differentiated solutions that help customers deliver secure, seamless digital experiences and accelerate enterprise performance. We are relentlessly customer-first: we listen, learn, and act with urgency to solve real problems and earn trust every day. We pair bold ideas with operational efficiency, simplifying how we work, focusing on what matters most, and delivering with quality and speed. Fueled by a will to win, we set ambitious goals, hold ourselves accountable, and raise the bar through measurable outcomes. At the center of it all are our people—bringing our best selves to work with a shared commitment to excellence, transparency, and open communication. We strive to be an inclusive, fair, and enjoyable workplace where respect and wellbeing are prioritized. We are committed to our people, partners, and customers while supporting the communities where we work and live. It’s the Power of WE that binds us together and drives high-impact success.

Riverbed is an equal employment opportunity/Affirmative Action (EEO/AA) employer and provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, gender, sexual orientation, gender identity or expression, national origin, age, physical disability (including HIV and AIDS), mental disability, medical condition, pregnancy or child birth (including breast feeding), sexual orientation, genetics, genetic information, marital status, veteran status or any other basis protected by and in accordance with applicable federal, state and local laws.

Check us out on:www.riverbed.com@LifeAtRiverbed

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