Vice President, Product Marketing

Zenoti; Seattle (WA); On-site; USD 200,000 - 250,000; Full time

Job summary

Zenoti seeks a Vice President of Product Marketing to own GTM growth for our cloud-based SaaS platform serving beauty and wellness businesses. You will craft compelling value propositions, messaging, and high-impact campaigns with sales, product, and support teams worldwide.

You will manage a creative product marketing function, partner with executives on market strategy, identify target segments, measure ROI with KPIs, and accelerate adoption of new product offerings in a fast-growing

Qualifications

• Bachelor’s degree in business, marketing or related field required.
• MBA is preferred for deeper go-to-market strategy experience.
• 12+ years in product marketing for B2B tech, SaaS or enterprise software.
• Experience building and leading product marketing teams.

Responsibilities

• Lead GTM priorities, strategy and execution with execs across teams.
• Position Zenoti value proposition and differentiation to markets.
• Define product marketing content and campaigns driving acquisition.
• Collaborate with Customer Success to drive adoption and retention.
• Oversee GTM for new product releases and launches.
• Develop KPIs, dashboards and ROI analyses to guide strategy.

Skills

GTM strategy

Content marketing

Cross-functional leadership

ROI analytics

KPI dashboards

Education

Bachelor's Degree in Business/Marketing or related field

MBA preferred

Tools

Salesforce

Tableau

Google Analytics

Project management software

Job description

Zenoti provides an all-in-one, cloud-based software solution for the beauty and wellness industry. Our solution allows users to seamlessly manage every aspect of the business in a comprehensive mobile solution: online appointment bookings, POS, CRM, employee management, inventory management, built-in marketing programs and more. Zenoti helps clients streamline their systems and reduce costs, while simultaneously improving customer retention and spending. Our platform is engineered for reliability and scale and harnesses the power of enterprise-level technology for businesses of all sizes

Zenoti powers more than 30,000 salons, spas, medspas and fitness studios in over 50 countries. This includes a vast portfolio of global brands, such as European Wax Center, Hand & Stone, Massage Heights, Rush Hair & Beauty, Sono Bello, Profile by Sanford, Hair Cuttery, CorePower Yoga and TONI&GUY.

Our recent accomplishments include surpassing a $1 billion unicorn valuation, being named Next Tech Titan by GeekWire, raising an $80 million investment from TPG, ranking as the 316th fastest-growing company in North America on Deloitte’s 2020 Technology Fast 500™. We are also proud to be recognized as a Great Place to Work CertifiedTM for 2021-2022 as this reaffirms our commitment to empowering people to feel good and find their greatness. To learn more about Zenoti visit: https://www.zenoti.com

Description

As Vice President of Product Marketing, you will own the go-to-market (GTM) growth strategy and execution for Zenoti’s product offerings. You will create compelling value propositions, product positioning and messaging to our global customer base. You will work closely with key executives in sales, marketing, product management and support teams to roll out new product offerings by creating high-impact campaigns. You must enjoy working in a fast-paced environment, be able to multitask and thrive in an environment that rewards high-quality work. This role will report directly to the SVP of Product Management.

What will I be doing?

• Collaborate with company executives, product management, sales, support, and marketing teams on GTM priorities, strategy, and execution
• Partner with key stakeholders to properly position the Zenoti value proposition and competitive differentiation
• Be a strong partner in leading GTM strategy - understanding trends and customer needs, identify new target markets for Zenoti - and building differentiated product strategies
• You will both manage product marketing creative team as well as create product marketing content, while prioritizing work to drive customer acquisition
• Partner with the Customer Success team to drive adoption through supporting materials and campaigns
• Drive the overall GTM activities around new product releases and launches
• Be a master of leveraging data to assess market viability and develop GTM strategy for different product offerings

What skills do I need?

• You have a demonstrated track record of creating & delivering compelling content and breakthrough product marketing programs (with fantastic portfolio)
• You have a history of delivering results in high growth, innovative and fast paced environments
• You are Fluent in Salesforce, analytics software (ex: Tableau, Google Analytics), and project management software
• You have a solid understanding of Zenoti applications, cloud-based enterprise and SaaS applications
• You have a process-driven approach and the ability to lead internal alignment strategies amidst dynamic growth, ambiguity and change
• You have a strong executive presence and customer-facing skills, as well as the ability to manage a creative team and overall product marketing function
• You are equally comfortable with strategic thinking and detailed, creative execution
• You are a leader and mentor, you can collaborate and manage a team as well as multiple projects. Experience leading cross-functional, global teams
• You’re metrics-driven and focused on ROI. You can develop KPIs, dashboards and benchmark reports to measure success and advocate for effective product marketing strategies.

Requirements

• Bachelor’s Degree in Business, Marketing or related field. MBA preferred.
• 12+ years relevant product marketing experience in B2B technology, SaaS or enterprise software, and go-to-market planning
• Experience building and managing teams of product marketers
• Experience seeing company through late-stage startup growth cycle

$200,000 - $250,000 USD

Zenoti provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.