Vice President, Product Marketing

Checkmarx; Northern (KY); On-site; USD 200,000 - 280,000; Full time

Benefits offered by this job

Medical, dental, vision, 401(K)

Culture of community and opportunity

Career growth and development

Training and education opportunities

Job summary

Checkmarx is seeking an elite product marketing leader to own global messaging for Checkmarx One and to drive the market-defining evolution of agentic application security. Reporting to the CMO, you will partner across marketing, product management, and sales to deliver consistent messaging and execution worldwide.

You will enable sales with high-impact tools, leverage market insights to inform strategy, and lead a cross-functional team through launches and campaigns aimed at accelerating growth

Qualifications

• 15+ years in enterprise marketing with leadership in product marketing for security/DevOps domains.
• Experience crafting product messaging for developers, security teams, and CISOs.
• Track record scaling orgs toward multi-hundred million ARR and influencing GTM strategy.

Responsibilities

• Own the global messaging architecture for Checkmarx One and define market evolution toward agentic AppSec.
• Position Checkmarx as a market leader in AppSec and shape industry narrative and analyst evaluations.
• Influence packaging, pricing models, and GTM priorities based on market and customer insights.
• Lead buyer persona mastery and enable global sales with high-velocity plays and technical enablement.
• Drive AI-first marketing workflows to accelerate content and enable scalable growth assets.
• Collaborate on launch plans and campaigns to hit pipeline and growth targets.
• Measure performance by region, product line, and customer segment to optimize strategy.

Skills

Enterprise marketing

Product marketing leadership

Technical messaging

Job description

Checkmarx is the enterprise application securityleader and the host of Checkmarx One™ — the industry -leading cloud-native AppSec platform thathelps enterprises build #DevSecTrust .

Description

Checkmarxis the AI-powered application security leader helping the world’s most security-conscious enterprises secure the software that powers modern life. For more than two decades, our unified platform and services have helped organizations protect human and AI-generated code from the first line through runtime, reducing risk across applications, cloud, and the software supply chain without slowing innovation.

We’re trusted by 1,600+ customers in 70+ countries, including some of the largest enterprises and governments in the world. Guided by research-led innovation and a developer-first mindset, we help every developer, security team, and enterprise build software that is risk-free by design.

We are looking for an elite product marketing leader to own how Checkmarx’s platform and agentic application security solutions are strategically positioned in the market. Reporting to the CMO and partnering closely across marketing, product management, and sales, this high profile, vision-setting leadership role will oversee the marketing strategy as new solutions are brought to market, driving teams to capture market mindshare and lead a category defining evolution. You will enable sales teams with high-impact tools, leverage market insights to inform strategy, and ensure cross-functional alignment to deliver consistent messaging and execution across all touchpoints.

Your Impact

• Own the global messaging architecture for Checkmarx One, acting as the primary visionary responsible for defining, simplifying, and articulating the market’s evolution towards agentic application security.
• Position Checkmarx as the undisputed leader in AppSec, ensuring our platform positioning continues to shift and lead the industry narrative, dominate analyst evaluations, and wins executive-level mindshare.
• Analyze shifting market demands, competitive dynamics, and customer feedback to influence packaging, pricing models, and overall GTM priorities.
• Master our key buyer personas and collaborate deeply with global sales leadership to deploy high-velocity sales plays and technical enablement.
• Champion an AI-first culture across your product marketing workflows, utilizing advanced automation and AI tools to accelerate content generation, scale enablement assets, and optimize growth marketing execution.
• Partner closely with your team members to develop, track, and evaluate product launch plans and key campaigns to hit pipeline and growth targets.
• Track the performance of platform and marketing initiatives, analyze adoption and effectiveness by region, product line, and customer segment, and optimize strategy based on real-world data

Requirements

• 15+ years of experience in enterprise marketing, including a strong, demonstrated track record of leading high-performing product marketing teams in application security, DevOps, DevSecOps, or software supply chain management.
• Deep experience creating product messaging in a technical product environment, with the ability to work with product management and sales to position complex products to developers, security teams, and CISOs
• Key contributor to platform strategy at a company scaling toward $500M–$1B+ in ARR, with experience in a fast-paced organization
• Proven ability to present to C-level audiences, communicating vision, positioning, differentiators, competitive strengths, customer segment value propositions, and market trends
• Natural leadership ability; knows how to balance passion, empathy, and grit to build a culture that is accountable, performance-driven, and motivated by opportunity
• Strong collaboration skills and relationship-building credibility across all levels and functions, including Engineering, Sales, and Revenue Operations

What we have to offer

• Medical, dental, vision, 401(K), and additional incentives
• Culture of community and opportunity to work in a growing organization
• Room for career growth and professional development
• Training and educational opportunities

Checkmarx Inc. is an Aff…

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