Vice President of Marketing - Crossix

Veeva Systems, Inc.; New York (NY); On-site; USD 175,000 - 275,000; Full time

Benefits offered by this job

Medical, dental, vision, and basiclife

Flexible PTO and company paid holidays

Retirement programs

1% charitable giving program

Job summary

Veeva Systems is seeking a Vice President of Marketing for Crossix to shape how our Measurement and Audience offerings are positioned in a dynamic market. Based in New York, you will lead a lean team of product and field marketing professionals and partner closely with Sales, Product, and Strategy to drive alignment.

You will own overarching product messaging, lead annual marketing planning and flagship events, build a multi-channel content engine, and create targeted go-to-market programs to

Qualifications

• 10+ years of B2B marketing experience with 5+ years leading marketing teams.
• Strong background in product marketing at ad-tech or media companies.
• Demonstrated capability to translate complex technical capabilities into clear, concise messaging and thought leadership.
• Proven track record of launching go-to-market programs.
• Exceptional collaboration and leadership with Sales, Strategy, and Product teams.
• May be required to work on-site in the office on an as-needed basis.

Responsibilities

• Own overarching product positioning and value propositions across Crossix’s Measurement and Audience product lines.
• Lead annual marketing planning and execution, including flagship events.
• Build and scale a multi-channel content engine to elevate market presence and adapt assets for sub-segments.
• Create targeted go-to-market programs for new product offerings and innovations.
• Empower sales with high-impact messaging, enablement materials, and competitive intelligence tools.
• Translate customer success stories into reference assets and impactful programs.
• Lead, mentor, and retain a high-performing team of product and field marketing professionals.
• Partner with Crossix leadership to ensure strategic alignment and cross-functional execution.

Skills

B2B marketing

Marketing leadership

Product marketing

Messaging & positioning

Go-to-market

Sales collaboration

Tools

Marketo

Salesforce

HubSpot

Job description

Veeva Systems is a mission-driven organization and pioneer in industry cloud, helping life sciences companies bring therapies to patients faster. As one of the fastest-growing SaaS companies in history, we surpassed $3B in revenue in our last fiscal year with extensive growth potential ahead.

At the heart of Veeva are our values: Do the Right Thing, Customer Success, Employee Success, and Speed. We're not just any public company – we made history in 2021 by becoming a public benefit corporation (PBC), legally bound to balancing the interests of customers, employees, society, and investors.

As a Work Anywhere company, we support your flexibility to work from home or in the office, so you can thrive in your ideal environment.

Join us in transforming the life sciences industry, committed to making a positive impact on its customers, employees, and communities.

The Role

Crossix is positioned at the center of big data, innovative technology, media, and life sciences. Our mission is to empower life sciences companies with the data and insights they need to drive DTC and HCP marketing effectiveness and, ultimately, better patient outcomes. As part of Veeva, the Crossix team offers the agility of a high-growth team with the stability of a global leader.

We are seeking a Vice President of Marketing to lead marketing for Crossix. In this role, you will shape how our market-leading Measurement and Audience products are positioned across a dynamic and competitive landscape.

As a member of the Crossix leadership team, you will partner closely with leaders in Sales, Product, and Strategy, while leading a lean team of product and field marketing professionals.

What You’ll Do

• Own overarching product positioning and value propositions across Crossix’s Measurement and Audience product lines.
• Lead annual marketing planning and execution, including support for flagship customer events (Veeva Summit and Crossix Audience Day).
• Build and scale a multi-channel content engine (thought leadership, blog posts, site copy, videos, and infographics) to elevate market presence and adapt assets into high-quality derivative content for vertical sub-segments.
• Create targeted go-to-market programs for new product offerings and product innovations to drive pipeline demand.
• Empower sales teams with high-impact product messaging, field enablement materials, and competitive intelligence tools.
• Translate customer success stories into authentic reference selling assets and impactful programs that accelerate adoption.
• Lead, mentor, and retain a high-performing team of product and field marketing professionals.
• Partner seamlessly with Crossix leadership across Strategy, Sales, and Product to ensure strategic alignment and cross-functional execution.

Requirements

• 10+ years of B2B marketing experience with 5+ years leading marketing teams.
• Strong background in product marketing at ad-tech or media companies.
• Demonstrated capability to translate complex technical capabilities into clear, concise, and persuasive messaging and compelling thought leadership.
• Proven track record of launching go-to-market programs.
• Exceptional collaboration and leadership skills, with a track record of partnering closely across Sales, Strategy, and Product teams.
• May be required to work on-site in the office on an as-needed basis.

Nice to Have

• Life Sciences industry experience or working with businesses providing high-value solutions to life sciences companies.
• Experience with marketing automation and CRM systems (e.g., Marketo, Salesforce, Hubspot).

Interviewing with Veeva

We value your time and believe in a transparent hiring process. Here is the process you can expect.

• If moving to the interview stage, our process is as follows:
  1. A conversation with the hiring manager
  2. A personality assessment
  3. A practical case exercise
  4. A final conversation with our group's Senior Leader
• Once all interviews are complete, the manager will be in touch with a final decision.

Perks & Benefits

• Medical, dental, vision, and basic life insurance
• Flexible PTO and company paid holidays
• Retirement programs
• 1% charitable giving program

Compensation

• Base pay:$175,000 - $275,000
• The salary range listed here has been provided to comply with local regulations and represents a potential base salary range for this role. Please note that actual salaries may vary within the range above or below, depending on experience and location. We look at compensation for each individual and base our offer on your unique qualifications, experience, and expected contributions. This position may also be eligible for other types of compensation in addition to base salary, such as variable bonus and/or stock bonus.

Veeva’s headquarters is located in the San Francisco Bay Area with offices in more than 15 countries around the world.

Veeva is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity or expression, religion, national origin or ancestry, age, disability, marital status, pregnancy, protected veteran status, protected genetic information, political affiliation, or any other characteristics protected by local laws, regulations, or ordinances. If you need assistance or accommodation due to a disability or special need when applying for a role or in our recruitment process, please contact us at [e-mail].