Vice President of Marketing

ABC Companies; Florida; On-site; USD 140,000 - 240,000; Full time

Benefits offered by this job

Medical Insurance

Dental Insurance

Vision Insurance

401(k) Retirement Plan

Company-Paid Basic Life & AD&D

Voluntary Term Life & AD&D Insurance

Flexible Spending Accounts (FSA)

Hospital Indemnity Insurance

Employee Assistance Program (EAP)

Paid Time Off (PTO)

Paid Holidays

Training and Professional Development

Career Growth and Advancement

Job summary

ABC Companies is seeking a Vice President of Marketing to lead enterprise-wide marketing strategy and drive growth. You will align brand, digital, demand generation, and communications with corporate objectives, partnering with Sales and Operations to expand market share.

You will build a high-performing team, set metrics and budgets, and translate market insights into actionable plans that enhance safety, reliability, and performance across the transportation sector.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field.
• 10+ years of progressive marketing experience, including senior leadership responsibility.
• Experience leading organizational change and building scalable marketing functions.
• Proven track record of driving revenue growth and measurable ROI.
• Experience in transportation, automotive, or B2B industrial sectors is a plus.

Responsibilities

• Develop and lead the enterprise marketing strategy aligned with growth objectives and revenue targets.
• Advise senior leadership on market trends, brand positioning, and competitive landscape insights.
• Drive integrated marketing initiatives to support sales performance and ROI.
• Establish and manage priorities, resources, and budgets across marketing functions.
• Build and mentor a high-performing marketing team and establish scalable processes.
• Oversee digital marketing, content, and analytics to improve performance and visibility.

Skills

Leadership

Strategic thinking

Brand management

Digital marketing

ROI analysis

Market research

Education

Bachelor's degree in Marketing

MBA preferred

Tools

HubSpot

Salesforce

Job description

Position: Vice President of Marketing

Location: Winter Garden, FL

Job Id: 1258

# of Openings: 1

ABC Companies is a leading provider of transportation solutions, offering vehicles for 8-81 passengers, along with parts, service, and financing to support fleet operators across North America. Family-owned and operated since 1972, ABC is driven by its mission to advance the transportation industry through innovative, collaborative solutions that redefine the standard. Guided by its core values of Integrity, Trust, Collaboration, and Innovation, ABC is committed to delivering customer-focused, high-quality solutions that enhance safety, performance, and reliability.

Join ABC Companies as our Vice President of Marketing and help shape the future of our brand, market presence, and long-term growth. In this executive leadership role, you'll define and lead an enterprise-wide marketing strategy that strengthens ABC's position in the transportation industry, expands market opportunities, and drives measurable business results. Partnering closely with executive leadership, Sales, and Operations, you'll connect brand strategy, digital innovation, market intelligence, and demand generation to corporate growth objectives. If you're a strategic, results-driven marketing leader who thrives on building high-performing teams, influencing business direction, and turning bold ideas into meaningful outcomes, this is an opportunity to make a lasting impact with an established industry leader.

Benefits & Perks

• Medical Insurance
• Dental Insurance
• Vision Insurance
• 401(k) Retirement Plan
• Company-Paid Basic Life & AD&D Insurance
• Voluntary Term Life & AD&D Insurance
• Flexible Spending Accounts (FSA)
• Hospital Indemnity Insurance
• Employee Assistance Program (EAP)
• Paid Time Off (PTO)
• Paid Holidays
• Training and Professional Development Opportunities
• Career Growth and Advancement Opportunities

Benefits eligibility and offerings are subject to plan terms and company policies.

Position Overview

The Vice President of Marketing is a key member of ABC Companies' executive leadership team, responsible for developing, executing, and overseeing the organization's enterprise-wide marketing strategy. This position provides strategic direction across brand management, digital marketing, demand generation, corporate communications, market intelligence, and business growth initiatives to strengthen competitive positioning, expand market share, and support long-term revenue objectives.

Working collaboratively with executive leadership, Sales, Operations, and other key stakeholders, the Vice President of Marketing translates business priorities and market insights into integrated, measurable marketing strategies. This role leads and develops the marketing organization, establishes performance metrics, oversees budgets and external partnerships, and drives continuous improvement across marketing operations. Through a combination of strategic vision, data-driven decision-making, and executive leadership, this position ensures marketing serves as a catalyst for sustainable growth, brand differentiation, and ABC Companies' continued leadership in the transportation industry.

Key Responsibilities

Executive & Strategic Leadership

• Develop and lead the enterprise marketing strategy aligned with corporate growth objectives, revenue targets, and long-term business plans.
• Serve as a strategic advisor to senior leadership on market trends, brand positioning, and competitive landscape insights.
• Drive integrated marketing initiatives that support sales performance and measurable ROI.
• Establish and manage enterprise marketing priorities, aligning resources and investment with business objectives, growth opportunities, and organizational capacity.

Brand & Market Positioning

• Champion and protect the ABC brand across all platforms, ensuring consistency, differentiation, and strong market presence.
• Lead brand evolution initiatives to strengthen awareness, reputation, and industry leadership.
• Identify new market opportunities, partnerships, and expansion strategies to grow share across existing and emerging segments.

Revenue & Growth Alignment

• Partner closely with Sales leadership to align marketing strategies with pipeline development, lead generation, and revenue growth objectives.
• Establish KPIs and performance metrics to measure marketing effectiveness and continuously optimize return on investment.

Organizational Leadership

• Build, lead, and develop a high-performing marketing team, fostering accountability, innovation, and collaboration.
• Establish scalable marketing processes, systems, and best practices to support continued organizational growth.
• Provide executive-level communication and reporting to stakeholders on marketing performance and strategic initiatives.

Digital & Communications Strategy

• Oversee all digital marketing initiatives, including website strategy, content marketing, social media, advertising campaigns, and analytics.
• Guide the evolution of marketing technology, automation, customer data, and reporting capabilities in partnership with Sales and IT to improve efficiency, customer experience, and performance visibility.
• Direct public relations and corporate communications efforts to position ABC as a thought leader within the industry.
• Ensure consistent messaging across internal and external communications.

Budget & Resource Management

• Own and manage the marketing budget, ensuring effective allocation of resources and strong fiscal stewardship.
• Assess organizational capabilities and recommend appropriate staffing, agency support, and operating structures to meet evolving business priorities.
• Evaluate agency partnerships and vendor relationships to ensure alignment with business objectives and performance expectations.

Market Intelligence

• Oversee market research initiatives to inform strategy, identify competitive risks, and uncover growth opportunities.
• Leverage data analytics to guide decision-making and refine strategic direction.

Additional duties may be assigned.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field required; MBA or advanced degree preferred.
• Minimum of 10+ years of progressive marketing experience, including senior leadership responsibility.
• Experience leading organizational change, building scalable marketing functions, and aligning stakeholders across multiple business units.
• Proven track record of developing and executing strategic marketing initiatives that drive revenue growth and measurable ROI.
• Experience leading marketing within transportation, automotive, heavy equipment, or other B2B industrial sectors preferred.
• Demonstrated success partnering with executive leadership to align marketing strategy with corporate growth objectives.
• Experience managing and optimizing multi-million-dollar marketing budgets.
• Strong background in digital strategy, brand management, demand generation, and market expansion.
• Ability and willingness to travel approximately 25% of the time to support business needs, including company locations, industry events, customer engagements, and strategic initiatives.

Skills

• Strategic thinker with the ability to translate market data into actionable business strategy.
• Executive presence with strong influencing and stakeholder management capabilities.
• Financial and analytical acumen, including KPI development, forecasting, and performance measurement.
• Exceptional leadership skills with the ability to build, mentor, and scale high-performing teams.
• Strong cross-functional collaboration skills, particularly with Sales and Operations leadership.
• Advanced communication and presentation skills, both internal and external-facing.
• Strong business judgment with the ability to evaluate competing priorities, make resource allocation decisions, and drive organizational alignment.
• Ability to manage multiple enterprise-level initiatives in a fast-paced, growth-oriented environment.

Physical Demands

• Ability to move items weighing at least 15 pounds
• Must be able to remain in a stationary position for long periods of time
• Frequently moves about to other locations/offices
• Constantly operates a computer and other office productivity machinery

ABC Companies is an equal opportunity employer. All employment decisions are based on business needs, job requirements, and individual qualifications, without regard to race, color, religion, sex, age, national origin, disability, veteran status, genetic information, and other legally protected categories.