Vice President - Marketing Strategy & Audience Growth

Wounded Warrior Project; New York (NY); Hybrid; USD 200,000 - 340,000; Full time

Benefits offered by this job

Flexible hybrid schedule

Full medical, dental, vision coverage

Competitive pay and incentives

Mission-focused team environment

Job summary

Wounded Warrior Project is seeking a seasoned marketing leader to drive audience growth, brand strategy, and integrated campaigns across the organization. The VP will translate research into strategy, guide planning, and work with senior leaders to advance mission-driven priorities.

Responsibilities include building audience insights, leading a top-tier team, and delivering measurable outcomes for veterans, donors, and supporters. Hybrid work and competitive benefits provided.

Qualifications

• Ten years of progressively responsible experience in marketing strategy or related functions.
• Eight years of senior leadership experience building teams in complex organizations.
• Bachelor's degree; Master's preferred.
• Experience in nonprofit, veteran services, or mission-driven contexts is a plus.

Responsibilities

• Lead enterprise-wide audience growth strategies to increase awareness, acquisition, engagement, retention, and advocacy.
• Oversee audience insights, market intelligence, and integrated planning to drive organizational priorities.
• Set strategic direction for brand positioning, campaigns, and fundraising marketing.
• Develop segmentation frameworks, personas, and audience journey maps.
• Lead and develop a high-performing team and present results to executives.

Skills

Audience strategy

Growth marketing

Brand strategy

Integrated campaign planning

Executive communication

Team leadership

Data-driven decisions

Education

Bachelor's degree in marketing/communications/business

Master's degree preferred

Tools

Analytics platforms

Job description

Great benefits. Competitive pay. We know these are some of the things people look for in a job

If you're the kind of person who believes that honoring and empowering our nation's veterans is more than just a cause - that it's a calling - then we're ready to meet you.

When you join Wounded Warrior Project (WWP), you're committing to making a difference. We make a commitment to you, too - helping you to find that spark, ignite your passion to serve, and embark on a career with meaning and purpose.

At WWP, we recognize our mission cannot be accomplished without our talented teammates, which is why we're proud to offer benefits such as:

• A flexible hybrid work schedule (three days in the office, two days' work from home)
• Full medical, dental, and vision coverage for both teammates AND family members
• Competitive pay and performance incentives
• A fun, mission-focused, and collaborative team environment

A mission that matters is just the beginning, so if you're ready to get started, we're ready for you.

The Wounded Warrior Project (WWP) Vice President of Marketing Strategy & Audience Growth leads the development of audience-centered marketing strategies that increase awareness, acquisition, engagement, advocacy, and brand affinity across warriors, donors, supporters, and other key stakeholder groups. This role oversees audience insights, market intelligence, and integrated planning, translating research and data into strategies that advance organizational priorities and long-term growth. As a member of the Marketing & Communications leadership team, the Vice President sets the strategic direction for brand positioning, audience planning, campaign development, fundraising marketing, and program marketing. Working closely with senior leaders across the organization, this role ensures marketing efforts are aligned, audience focused, and positioned to achieve WWP goals.

DUTIES & RESPONSIBILITIES

• Lead enterprise-wide audience growth strategies that increase awareness, acquisition, engagement, retention, and advocacy in support of WWP's mission, strategic priorities, recruitment objectives, fundraising goals, and brand growth.
• Serve as the organization's subject matter expert on audience behavior, motivations, and emerging market trends, identifying opportunities and risks that may impact growth and relevance.
• Lead the development and application of audience research, market intelligence, brand studies, and performance analytics, translating insights into strategic recommendations that improve audience growth, campaign effectiveness, and brand performance.
• Establish audience segmentation frameworks, personas, and audience journey maps that inform marketing strategy, planning, and execution.
• Lead integrated marketing strategy and annual planning processes, aligning audience needs, organizational priorities, and business objectives.
• Provide strategic direction for major campaigns, fundraising initiatives, program marketing efforts, and enterprise-wide marketing priorities.
• Partner with organizational leaders to identify opportunities and coordinate marketing strategies across audiences, channels, and stakeholder groups to maximize impact.
• Guide long-term brand positioning strategies that strengthen awareness, trust, and relevance among key audiences.
• Partner with the Communications leadership team to ensure audience insights inform messaging, storytelling, and stakeholder engagement efforts.
• Lead and develop a high-performing team responsible for audience strategy, research, planning, and growth initiatives.
• Present strategic recommendations, performance results, and market insights to executive leadership and key stakeholders.
• Foster a culture of innovation, accountability, continuous learning, and data-informed decision-making.
• Attend and actively participate in required training and/or meetings, including but not limited to New Teammate Orientation, WWP Cares, ASIST Suicide Prevention training, Leadership training, culture/team based training, or departmental huddles.
• Other related duties as assigned.

KNOWLEDGE, SKILLS, & ABILITIES

• Deep expertise in audience strategy, growth marketing, brand strategy, and integrated campaign planning, with demonstrated success developing enterprise strategies that drive measurable audience growth and organizational outcomes.
• Advanced understanding of audience segmentation, persona development, customer journeys, market research, and analytics, with the ability to translate data and insights into actionable recommendations.
• Ability to develop cohesive enterprise strategies across marketing, communications, digital, content, and external engagement.
• Strong executive presence with demonstrated success influencing senior leaders, Board members, and external partners and building consensus across complex stakeholder groups.
• Exceptional critical thinking, strategic judgment, and problem‑solving abilities, with the ability to balance long-term vision and practical execution.
• Excellent written and verbal communication, facilitation, and presentation skills, with the ability to convey complex strategies and insights clearly to executive, Board, and stakeholder audiences.
• Proven ability to lead through change, navigate ambiguity, prioritize competing opportunities, and allocate resources toward the highest‑value initiatives.
• Strong leadership, coaching, talent development, and team‑building skills.
• High emotional intelligence and cultural competency, with demonstrated sensitivity to military and veteran experiences.
• Demonstrated commitment to ethical leadership, accountability, collaboration, and organizational stewardship.
• Passion for mission‑driven work and the ability to translate audience insights and marketing strategy into meaningful impact for warriors and their families.
• Unequivocal commitment to the highest standards of personal and business ethics and conduct.
• Mission‑driven, guided by core values, and a pleasure to work with.

EXPERIENCE

Requirements

• Ten years of progressively responsible experience in marketing strategy, audience growth, brand strategy, integrated marketing, communications, or related functions.
• Eight years of senior leadership experience building, leading, and developing high‑performing teams in complex organizations.

Preferences

• Twelve years of experience in marketing strategy, audience growth, brand strategy, integrated marketing, communications, or related functions, including leadership at the executive level.
• Experience in a nonprofit, membership, advocacy, healthcare, veteran services, or other mission‑driven organization.
• Experience managing brand positioning, brand evolution, or enterprise‑wide reputation initiatives.

EDUCATION

Requirements

• Bachelor's degree in marketing, communications, business administration, or related field.

Preferences

• Master's degree in marketing, communications, business administration, or related field.

CERTIFICATIONS & LICENSURE

Requirements

• Valid state‑issued driver's license.

Preferences

• None.

WORK ENVIRONMENT/PHYSICAL DEMANDS

• General office environment; temperature controlled.
• Sitting for extended periods.
• Up to 25% travel.

Wounded Warrior Project is an equal opportunity employer committed to providing equal employment opportunity to all persons without regard to race, color, religion, national origin, gender, gender identity, sexual orientation, marital status, citizenship, age, veteran or military status, disability, genetic information, or any other characteristic protected by law.

Please note:
Wounded Warrior Project is not seeking assistance or accepting unsolicited resumes from search firms without a written search agreement in place. All resumes submitted by search firms to any employee at Wounded Warrior Project via email, the Internet or directly to hiring managers at Wounded Warrior Project in any form without a valid written search agreement in place will be deemed the sole property of Wounded Warrior Project, and no fee will be paid in the event the candidate is hired by Wounded Warrior Project as a result of the referral or through other means.