Vice President, Marketing

Johnson Johnson; Santa Clara (CA); Remote; USD 228,000 - 422,000; Full time

Benefits offered by this job

Long-term incentive program

401(k) retirement plan

Paid time off

Job summary

Johnson & Johnson seeks a visionary VP of Marketing for Shockwave Medical IVL products to drive downstream marketing and commercialization across the United States. You will partner with US/EU sales, clinical, R&D and regulatory teams to shape strategies, campaigns and product launches in a fast-paced cardiovascular MedTech environment.

The role requires senior leadership experience, a strong grasp of brand and communications, and the ability to travel up to 30% to support global and national

Qualifications

• Minimum 15 years of leadership in a medical device environment.
• BA or equivalent experience is required; MBA or advanced degree highly desired.
• Working knowledge of business finances, strategic planning, marketing and sales.
• Experience with cardiovascular/IVL products is preferred.
• Ability to travel up to 30% and work in a fast-paced environment.

Responsibilities

• Product Marketing: develop value proposition, positioning, messaging for IVL products and campaigns.
• Product Launches: lead go-to-market, pricing, inventory planning and sales support.
• Brand Strategy: manage corporate/product identity and communications across channels.
• Marketing Operations: oversee conferences, events and team meetings globally.
• Portfolio & Strategy: input on PDP programs, market research and prioritization.

Skills

Leadership in medical device industry

Strategic marketing

Cross-functional leadership

Global marketing experience

Travel up to 30%

Education

Bachelor's degree (BA) or equivalent

MBA or advanced degree preferred

Job description

At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at jnj.com

As guided by Our Credo, Johnson & Johnson is responsible to our employees who work with us throughout the world. We provide an inclusive work environment where each person is considered as an individual. At Johnson & Johnson, we respect the diversity and dignity of our employees and recognize their merit.

Job Function:

Marketing

Job Sub Function:

Multi-Family Marketing

Job Category:

People Leader

All Job Posting Locations:

Boston, Massachusetts, United States of America, Cincinnati, Ohio, United States of America, Danvers, Massachusetts, United States of America, Irvine, California, United States of America, Minneapolis, Minnesota, United States of America, New Brunswick, New Jersey, United States of America, Santa Clara, California, United States of America

Job Description:

The VP, Marketing is responsible for all downstream marketing and commercialization strategies for existing and new Shockwave Medical IVL products, thereby ensuring continued high growth of Shockwave as a leader in the cardiovascular MedTech space. The position will report into the VP, Global Sales and Marketing and work closely with the President, senior staff, key opinion leaders and marketing team.

This is a remote role available in all states within the U.S. While specific cities are listed in the Locations section for reference, please note that they are examples only and do not limit your application. We invite candidates from any location to apply.

Essential Job Functions

The VP, Marketing is accountable for leadership and oversight in these areas:

• Product Marketing: develop essential value proposition, product positioning, messaging for IVL products and oversee development of marketing campaigns and essential collateral.
• Product Launches: responsible for go-to-market strategies for new IVL products, which in addition to above, include pricing, inventory planning, account targeting and segmentation and sales support.
• Brand Strategy: oversee development and enhancement of corporate and product visual identity and brand voice. Select and optimally manage communications all channels in print, digital and social media.
• Marketing Operations: oversee medical conference strategy and investments in associated assets. Oversee planning and execution of global and national commercial team meetings and events.
• Product Development Portfolio & Strategy: provide input into product development programs, especially for core IVL markets, which may include acting as executive sponsor for various PDP programs. market and opportunity assessments, market research and physician feedback, design input for new products, active participation in product development team(s) and portfolio prioritization and planning.
• Communications & PR: Oversee internal communications and public relations functions, managing direct team and consultants as needed.

• Provide critical input into IVL-related evidence strategy, including publications and podium planning, and investigator-initiated research grants.
• Provide key strategic direction to scientific communications.
• Ensure performance and development of multiple teams, in addition to marketing functional excellence, and growth and retention of key talent.
• Partner closely with marketing leadership, US and EU sales, cross-functional colleagues (including clinical, manufacturing, R&D, regulatory and finance), senior management and key physicians.
• Monitor market trends including competition, procedural/market growth, reimbursement, and emerging technologies.

Requirements

• Minimum 15 years of experience in a leadership role in medical device environment.
• BA or equivalent experience is required. MBA or advanced degree is highly desired.
• Working knowledge of business finances, strategic planning, strategic marketing and sales, product development, operations and logistics.
• Understanding and awareness of healthcare market and competitive environment.
• Understanding of working in worldwide regulated environment
• Experience with balloon catheter platforms used for cardiologists, interventional radiologists and vascular surgeons is preferred.
• Medical device experience in the vascular space is preferred.
• Understanding of PR, IR and social media marketing and advertising channels is preferred.
• Proven ability to design, build and manage excellent performance out of a team including goal setting, feedback, career development, and performance management.
• Strong relationship management, communication and interpersonal skills.
• Comfortable in an entrepreneurial environment, with its fast pace and continual change.
• Operate independently and adaptability to changing requirements.
• Experience partnering in M&A or acquisition.
• Experience in both start-up environments and large company preferred.
• Ability to work in a fast paced environment, managing multiple competing priorities
• Ability to travel up to 30% as required

Fueled by innovation at the intersection of biology and technology, we're developing the next generation of smarter, less invasive, more personalized treatments. Ready to join a team that's pioneering the development and commercialization of Intravascular Lithotripsy (IVL) to treat complex calcified cardiovascular disease. Our Shockwave Medical portfolio aims to establish a new standard of care for medical device treatment of atherosclerotic cardiovascular disease through its differentiated and proprietary local delivery of sonic pressure waves for the treatment of calcified plaque.

Johnson & Johnson is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, protected veteran status or other characteristics protected by federal, state or local law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act.

Johnson and Johnson is committed to providing an interview process that is inclusive of our applicants' needs. If you are an individual with a disability and would like to request an accommodation, please email the Employee Health Support Center [e-mail] or contact AskGS to be directed to your accommodation resource.

Required Skills:

Preferred Skills:

The anticipated base pay range for this position is :

$228,000.00 - $422,050.00

Additional Description for Pay Transparency:

Subject to the terms of their respective plans, employees are eligible to participate in the Company's consolidated retirement plan (pension) and savings plan (401(k)).

This position is eligible to participate in the Company's long-term incentive program.

Subject to the terms of their respective policies and date of hire, employees are eligible for the following time off benefits:

• Vacation -120 hours per calendar year
• Sick time - 40 hours per calendar year; for employees who reside in the State of Colorado -48 hours per calendar year; for employees who reside in the State of Washington -56 hours per calendar year
• Holiday pay, including Floating Holidays -13 days per calendar year
• Work, Personal and Family Time - up to 40 hours per calendar year
• Parental Leave - 480 hours within one year of the birth/adoption/foster care of a child
• Bereavement Leave - 240 hours for an immediate family member: 40 hours for an extended family member per calendar year
• Caregiver Leave - 80 hours in a 52-week rolling period10 days
• Volunteer Leave - 32 hours per calendar year
• Military Spouse Time-Off - 80 hours per calendar year

For additional general information on Company benefits, please go to: https://www.careers.jnj.com/employee-benefits