Vice President Group Director, MarTech Strategist – Systems and Experience Engineering

Digitas North America; Chicago (IL); On-site; USD 168,000 - 242,000; Full time

Job summary

Digitas North America is seeking a Vice President/Group Director, MarTech Strategist to turn marketing technology and AI investments into measurable business value. You will be deployed across client organizations to assess current capabilities, design future-state solutions, and drive adoption across teams.

You bring consulting depth, product judgment, MarTech fluency, and executive communication skills to shape roadmaps, governance, and operating models.

Qualifications

• 10+ years of experience in technology strategy, product strategy, MarTech consulting, or enterprise marketing technology leadership.
• Experience in an agency, consulting, professional services, or client-facing advisory environment.
• Ability to turn business goals, user needs, workflows, platforms, and constraints into clear product direction, requirements, roadmaps, and delivery-ready briefs.
• Familiarity with MarTech, AdTech, data flows, generative AI, agentic workflows, orchestration, and responsible AI practices.
• Experience developing business cases, value models, adoption plans, and executive-ready recommendations.
• Strong communication, facilitation, presentation, and client engagement skills, especially with senior stakeholders.
• Experience guiding cross-functional teams through discovery, prioritization, planning, and delivery alignment.
• Strong written and visual storytelling skills, including assessments, roadmaps, operating models, workflow maps, and recommendations.

Responsibilities

• Assess client MarTech environments, workflows, data usage, vendor dependencies, and adoption gaps.
• Translate business problems into product opportunities, user requirements, priorities, acceptance criteria, and measurable outcomes.
• Shape future-state solutions with solution architects across MarTech, AdTech, AI agents, integrations, and orchestration layers.
• Create practical roadmaps with clear phases, dependencies, risks, decision points, and value milestones.
• Identify where AI and automation can improve operations, campaign execution, personalization, analytics, measurement, and experience delivery.
• Define what should be automated, assisted, escalated, or kept human-led, with clear decision rights and oversight.
• Evaluate platform capabilities, vendor roadmaps, licensing constraints, data access, permissions, and orchestration options.
• Establish guardrails for privacy, consent, brand safety, auditability, governance, escalation, and model limitations.
• Build business cases, executive recommendations, and vendor evaluation inputs that support clear investment decisions.
• Design operating models and change plans covering roles, governance, communications, training, launch readiness, and post-launch support.
• Identify where resistance to the change is likely to come from and own the plan to address it.
• Coach client teams through new ways of working, with the goal of leaving behind capability rather than dependency.
• Provide strategic oversight across implementation workstreams to keep delivery aligned to outcomes, scope, quality, and adoption goals.
• Partner with delivery, architecture, engineering, QA, infrastructure, and platform teams on requirements, feasibility, sequencing, launch readiness, and roadmap feedback.
• Support new business through discovery framing, capability presentations, RFP responses, scoping inputs, and executive storytelling.

Skills

MarTech fluency

Executive communication

Change leadership

Product strategy

Consulting experience

Job description

Company Description

Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by AdAge as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.

Company Description

Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by AdAge as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.

The Digitas culture is made up of fearless, inventive and generous Unicorns of all kinds.

Overview

Vice President Group Director, MarTech Strategist – Systems and Experience Engineering

Digitas is looking for a Vice President/Group Director, MarTech Strategist to help clients turn marketing technology and AI investments into measurable business value. This is a consulting role and, in this role, you will be deployed into client organizations to assess what they have, design what they need, build the case for the investment, and then help their people actually adopt it.

You will work across marketing, technology, data, operations, and experience teams to identify where AI and automation can improve how work gets done, where human judgment matters most, and how new capabilities should be governed, measured, and adopted.

You are a strong fit if you bring consulting depth, product judgment, MarTech fluency, executive communication skills, change leadership, and enough technical understanding to partner effectively with solution architects and engineering teams. The best people in this role are equally comfortable in a whiteboard session with a CTO, a technical evaluation with a platform vendor, and a working session with the team whose daily jobs are about to change.

Key Responsibilities

• Assess client MarTech environments, workflows, data usage, vendor dependencies, and adoption gaps.
• Translate business problems into product opportunities, user requirements, priorities, acceptance criteria, and measurable outcomes.
• Shape future-state solutions with solution architects across MarTech, AdTech, AI agents, integrations, and orchestration layers.
• Create practical roadmaps with clear phases, dependencies, risks, decision points, and value milestones.
• Identify where AI and automation can improve operations, campaign execution, personalization, analytics, measurement, and experience delivery.
• Define what should be automated, assisted, escalated, or kept human-led, with clear decision rights and oversight.
• Evaluate platform capabilities, vendor roadmaps, licensing constraints, data access, permissions, and orchestration options.
• Establish guardrails for privacy, consent, brand safety, auditability, governance, escalation, and model limitations.
• Build business cases, executive recommendations, and vendor evaluation inputs that support clear investment decisions.
• Design operating models and change plans covering roles, governance, communications, training, launch readiness, and post-launch support.
• Identify where resistance to the change is likely to come from and own the plan to address it.
• Coach client teams through new ways of working, with the goal of leaving behind capability rather than dependency.
• Provide strategic oversight across implementation workstreams to keep delivery aligned to outcomes, scope, quality, and adoption goals.
• Partner with delivery, architecture, engineering, QA, infrastructure, and platform teams on requirements, feasibility, sequencing, launch readiness, and roadmap feedback.
• Support new business through discovery framing, capability presentations, RFP responses, scoping inputs, and executive storytelling.

Qualifications

We’re looking for strong, impactful work experience, which typically includes:

• 10+ years of experience in technology strategy, product strategy, MarTech consulting, digital product, or enterprise marketing technology leadership.
• Experience in an agency, consulting, professional services, or client-facing advisory environment.
• Ability to turn business goals, user needs, workflows, platforms, and constraints into clear product direction, requirements, roadmaps, and delivery-ready briefs.
• Familiarity with MarTech, AdTech, data flows, generative AI, agentic workflows, orchestration, and responsible AI practices.
• Experience developing business cases, value models, adoption plans, and executive-ready recommendations.
• Strong communication, facilitation, presentation, and client engagement skills, especially with senior stakeholders.
• Experience guiding cross-functional teams through discovery, prioritization, planning, and delivery alignment.
• Strong written and visual storytelling skills, including assessments, roadmaps, operating models, workflow maps, and recommendations.

Preferred

• Background with a major consultancy, systems integrator, digital agency, or enterprise MarTech organization.
• A track record of leading enterprise marketing technology assessments, selections, and transformation programs for large or complex organizations.
• Experience building business cases and presenting them to executive and financial decision makers.
• Exposure to AI orchestration, workflow automation, agent-enabled operating models, or vendor/platform evaluation.
• Experience supporting change management or adoption programs for marketing, content, media, data, or experience teams.
• Certification or hands-on experience with enterprise marketing platforms.
• Experience in regulated categories such as financial services, healthcare, or automotive.
• Public speaking published thought leadership, or external-facing point-of-view development.

Additional Information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail].

All your information will be kept confidential according to EEO guidelines.

Compensation Range: USD $168,150.00 - USD $241,605.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. This role may also be eligible for bonus or incentive compensation. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 1/1/2028.