Vice President, Education Services and Growth

Music & Arts; Frederick (MD); On-site; USD 229,000 - 260,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision coverage

401K with match

Tuition reimbursement

Gig leave

Employee discount program

Job summary

Music & Arts seeks a transformative Vice President of Sales for School Services to shift from a retail model to a disciplined, relationship-based B2B2C sales engine across schools, districts, and educators nationwide. You will drive structure, cadence, and accountability while fostering a high-performance culture rooted in coaching and community engagement.

This executive will partner with senior leaders to design strategy, align incentives, and accelerate growth, balancing cultural

Qualifications

• 10+ years in progressive sales leadership roles with distributed field teams.
• Proven success transforming or scaling a sales organization in education/music/B2B.
• Strong relationship-based selling, pipeline discipline, and community engagement.
• Ability to reset culture, lead through change, and build belief in legacy orgs.

Responsibilities

• Lead organization-wide transformation from retail to B2B relationship-driven sales.
• Define and execute a clear sales strategy aligned to revenue and growth goals.
• Build leadership tiers: District Managers, Educational Reps, and BDRs.
• Institute cadences: daily activity, weekly coaching, and structured reviews.
• redesign compensation and incentives tied to performance and impact.
• Develop dashboards and KPIs driving leading indicators and revenue.

Skills

Sales leadership

Change management

B2B sales

CRM proficiency

Sales analytics

Executive presence

Coaching culture

Cross-functional

P&L literacy

Leadership vision

Tools

Salesforce

Job description

The Vice President of Sales for School Services at Music & Arts will be the change for a legacy, retail-driven organization into a disciplined, relationship-based, community-anchored B2B sales engine that delivers predictable growth and high cultural engagement. This executive leader will drive the transformation and performance acceleration of the Music & Arts Field Organization — a national education-focused sales team serving schools, districts, and music educators across the United States. A critical focus will be to rebuild structure, cadence, and accountability across the field, while fostering a modern, high-performance sales culture rooted in belief, coaching, and community engagement.

This is not a maintenance role. It is a leadership position for a proven sales executive capable of evolving a legacy retail-driven organization into a disciplined, relationship-based B2B2C sales engine — integrating people, process, and performance systems to achieve scalable, predictable growth.

Responsibilities will include, but will not be limited to the following:

Organizational Transformation & Strategic Leadership

• Lead the complete transformation of the Music & Arts School Services Sales organization from a retail service model to a true B2B relationship and performance culture.
• Define, communicate, and execute a clear sales strategy aligned with company revenue, margin, and growth goals.
• Partner closely with the President of GC Business Solutions and the executive team to drive consistent messaging, structure, and accountability.
• Establish a “culture of coaching” that emphasizes ownership, optimism, and execution.
• Establish modern sales processes, cadence, and performance discipline across all field roles.

High-Performance Team & Leader Development

• Build scalable leadership capability with District Managers, Account Managers (Educational Representatives), and Business Development Representatives.
• Ensure leaders operate within defined cadences: daily activity management, weekly coaching, and structured pipeline reviews.
• Evaluate leadership readiness and restructure underperforming regions as needed. Elevate or exit talent to ensure the right leaders are in the right seats.

Revenue Growth & Market Development

• Drive top-line growth through new school acquisition, expanded district relationships, and retention of existing programs.
• Drives new school acquisition and deepens district and educator partnerships.
• Align the sales structure with opportunity potential (school density, TAM, and program penetration).
• Expand market share across rentals, repairs, and ensemble programs volume through stronger educator engagement.
• Collaborate with the Guitar Center Music Foundation (GCMF) and Marketing for community-based fundraising and awareness campaigns.

Operational & Sales Excellence

• Ensures Salesforce adoption, CRM rigor, and SLA compliance.
• Deploys or partners with operational functions (RLCs, Ops, Finance) to streamline non-selling tasks.
• Champions technology adoption to improve productivity and visibility.

Compensation, Accountability & Performance Systems

• Redesign compensation and incentive structures tied to activity, accountability, and community impact.
• Build dashboards and KPIs that align to leading indicators and revenue-producing behavior.
• Instill transparency and clarity around expectations, rewards, and consequences.
• Models “Above the Line” leadership behaviors consistently.
• Fosters optimism, belief, coaching, and cross-functional partnership.
• Raises employee engagement and trust scores through consistent tone and action.

To join our band, you'll need the following experience:

• 10+ years in progressive sales leadership roles, with at least 5 years leading distributed field organizations.
• Proven success transforming or scaling a sales team within an education, music, or service-based B2B environment.
• Deep understanding of relationship-based sales, pipeline discipline, and community engagement.
• Demonstrated ability to lead through change, reset culture, and build belief within legacy organizations.
• Strong financial acumen, including compensation design, P&L literacy, and ROI-driven decision-making.
• Inspirational leadership and team-building capabilities.
• Data-driven mindset with command of sales analytics and CRM tools (Salesforce proficiency required).
• Excellent communication and executive presence.
• Ability to balance cultural transformation with operational execution.
• Passion for music education, community impact, and youth development.

Why Guitar Center Company? Here’s just some of the rewards:

For our employees who are musicians we offer the unique opportunity of gig leave--take time off to share your music with the world and return to your job after your tour! We offers robust benefits and perks, including Medical, Dental, Vision, 401K plus company match, mental health support, paid sick/holiday/vacation time, employee discount program, and tuition reimbursement options.

Pay Rate: $229,000 - $260,000/yr depending on background and experience.

This position is eligible to participate in the Guitar Center Company bonus program based on Company performance.

The job posting is not necessarily reflective of actual compensation that may be earned, nor a promise of any specific pay for any specific employee, which is always dependent on actual experience, education, and other factors. The pay range(s) listed are provided in compliance with state specific laws. Pay ranges may be different in other locations.

About Guitar Center Company

Guitar Center Company embodies the world of creativity and music by encouraging our teammates to find their own individual sound. We strive to craft lifelong musicians and make a difference in the world by enabling musicians and non-musicians alike to experience the almost indescribable happiness that comes from playing an instrument. We believe in putting our customers first, engaging with respect and integrity and fulfilling our mission with passion.

With a career at Guitar Center Company, you become part of the world's largest multichannel musical instrument retailer. Whether at our Stores, Contact Centers, Distribution Centers, or Support Center, Guitar Center employees have a common goal: to help people find their sound and fill the world with more music.

Guitar Center Company is an Equal Opportunity Employer and provides fair and equal employment opportunity to all employees and applicants regardless of race, color, religion, gender, sexual orientation, gender identity, national origin, age, disability, veteran status or any other protected status prohibited under Federal, State, or local laws. All employment decisions are based on valid job‑related requirements.

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