Vice President Director, Brand Strategy

Publicis Groupe; Birmingham (MI); On-site; USD 129,000 - 177,000; Full time

Benefits offered by this job

Medical coverage

Dental

Vision

Disability

401K

Parental and family care leave

Family forming assistance

Tuition reimbursement

Flexible time off

Job summary

Digitas, part of Publicis Groupe, seeks a Vice President/Director of Brand Strategy to lead the strategic vision across Brand, Digital, and Media, shaping insights-driven ideas that resonate with CMOs and CEOs. You will mentor mid-level planners and collaborate with data teams to anchor brand storytelling in performance metrics.

The role emphasizes turning culture and consumer insights into compelling, accountable brand journeys, partnering with Creative and Analytics to drive actionable growth.

Qualifications

• Four-year college degree and 10–12 years in account planning/brand strategy, preferably in an advertising agency.
• Ability to uncover real insights and translate them into inspiring, actionable ideas.
• Collaborative mindset with ability to shepherd solutions with strategists and partners.

Responsibilities

• Shape a strategic vision aligning creativity, data, and culture to drive brand growth.
• Translate business challenges into actionable brand platforms with measurable results.
• Oversee strategy across Brand, Digital, Comms, and Media for consistent brand experience.
• Partner with Creative Director to inspire the Creative Department.
• Champion a fusion of creativity and intelligence to ensure emotionally powerful ideas.

Skills

Strategic insight discovery

Brand strategy leadership

Cross-functional collaboration

C-suite influence

Creative-logic fusion

Prompt-based AI familiarity

Education

Bachelor's degree

Tools

Generative AI tools

Job description

Company Description

Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by AdAge as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.

The Digitas culture is made up of fearless, inventive and generous Unicorns of all kinds.

Overview

As Vice President/ Director of Brand Strategy, you’ll take ownership in driving the impact of our business, leading the charge for us to become a more influential partner to CMOs and CEOs through the quality of our ideas and our creative work.

Responsibilities

Day to day, you’ll be tasked with:

• Shaping and articulating a clear strategic vision that aligns creativity, data, and cultural relevance to drive brand growth.
• Translating business challenges into actionable brand platforms that drive measurable results.
• Overseeing strategy across Brand, Digital, Comms, and Media to ensure consistency and connection throughout the brand experience.
• Partnering with the Creative Director and providing inspiration for the Creative Department
• Championing the fusion of creativity and intelligence — ensuring every idea is emotionally powerful and strategically sound.
• Driving deep understanding of people, culture, and context — turning insights into ideas that resonate emotionally and drive action.
• Advocating for the consumer’s voice at every stage of the brand journey
• Leading the charge to create and champion our own original organizing ideas, and reducing our reliance on activating those of other agencies
• Partnering with Data & Analytics teams to bring performance and behavioral insights into brand storytelling.
• Measuring the impact of brand work through effectiveness frameworks, KPIs, and cultural traction.
• Representing the agency’s strategic voice externally — through pitches, conferences, and thought leadership.
• Managing and mentoring mid-level planners and rising Brand Strategy talent
• Serving as both an anchor and springboard for the other strategic capabilities: Marketing, Media & Strategy & Analysis
• Acting as Guardian angel for Relationship Leads, a trusted partner to Clients, and an ally for New Business

Qualifications

We’re looking for a Vice President/ Director with outstanding experience that includes:

• A four year college degree and 10 to 12 years of experience in account planning/brand strategy, preferably in an advertising agency
• A knack for finding ‘real’ insights and presenting them in a way that inspires creative
• Keen ability to navigate originating ideas/brand experiences
• A collaborative spirit, shepherding solutions through with other strategists and agency partners
• Willingness to roll up the sleeves to help bring great ideas to life
• Proven influence at the CMO level and beyond
• Persuasiveness and the confidence to excite clients to buy into powerful ideas
• A reputation for being exceptionally insightful, enterprising, articulate and convincing
• The wisdom and patience to not try and boil an ocean: This is about changing a large business from within
• Willingness to travel as needed – you’re open to new places, new faces and new ideas
• Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation.

Additional Information

Digitas is an equal opportunity employer.

Additional information

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

• medical coverage
• dental
• vision
• disability
• 401K
• parental and family care leave
• family forming assistance
• tuition reimbursement
• flexible time off

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail].

All your information will be kept confidential according to EEO guidelines.

Compensation Range: USD $129,485.00 - USD $177,200.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 1/1/2027.