Vice President, Data Science and Analytics

Publicis Groupe ANZ; Northern (KY); Hybrid; USD 168,000 - 258,000; Full time

Benefits offered by this job

Paid Family Care

Tuition Assistance

Flexible working arrangements

Work Your World program

Matching Gifts

Health & Wellness reimbursements

Job summary

Razorfish, part of Publicis Groupe, seeks a strategic VP to lead measurement & analytics across a portfolio of media clients. You will guide a team of data practitioners delivering strategy, testing, reporting and insights, partnering with capability leads and serving as a trusted client advisor.

This is a leadership role requiring deep media and martech knowledge; you will influence stakeholders and shape client outcomes. Hybrid schedule: ~4 days in office weekly.

Qualifications

• 9‑11+ years of experience in media analytics, digital analytics, or marketing analytics.
• Media or digital agency experience highly desired.
• Mastery of paid media measurement approaches, tools, and methodologies.
• Knowledge of media measurement methodologies (attribution, MMM, incrementality, surveys).
• Strong understanding of ETL, data transformation, automation, and pipeline architecture.
• Excellent communication and storytelling with executives.
• Experience leading teams and line management.
• Ability to lead projects and mentor teams with high‑quality outputs.

Responsibilities

• Partner with account leadership to draft scopes of work and outlines.
• Lead measurement planning, data strategy, reporting automation, and insights.
• Own executive‑level presentations with discipline leads for reviews and strategies.
• Participate in proposals, owning data strategy and measurement content.
• Contribute to the Data Science & Analytics practice with thought leadership.
• Line-manage and mentor team members, ensuring QA of outputs.

Skills

Media analytics

Digital analytics

Marketing analytics

Agency experience

ETL & data pipelines

Executive communication

Team leadership

Mentoring

Job description

Company description

Hi there—at Razorfish, we’re leaders in what's next. Since the dawn of the internet, we’ve helped brands move first through every era of transformation, defining what digital means for business and now leading brands into the age of AI. Everyone has a prediction. Razorfish has a track record.

Named a Most Innovative Agency three years running (2024–2026) by Campaign US, our work reflects a proven ability not just to anticipate what’s coming, but to help our clients actively shape the future. No matter the trend or cultural moment, delivering real business impact won’t be possible without our people. We bring together curious, driven, and diverse thinkers who challenge convention, push boundaries, and hold a high bar for creative excellence.

If you’re motivated to work alongside top performers, push the boundaries of what’s possible, and help define where technology, business, and marketing are headed next—this is the place to do it.

Join us at razorfish.com.

Overview

Razorfish is a marketing agency that delivers best-in-class media services. And our cross-functional Data Science & Analytics team plays a critical role in enabling marketing automation, shaping more intelligent strategies, and driving continuous improvement.

We are seeking a strategic VP to lead measurement & analytics activities across a portfolio of Razorfish media clients. This role is responsible for leading a team of data practitioners that deliver measurement strategy, testing, reporting and insights. The VP leads and develops team members, and partners closely with internal capability leads, and acts as a trusted advisor to clients.

This is a leadership role – the right candidate is a thought leader, and will be able to effectively influence stakeholders, internally and externally. We are looking for someone that deeply understands the media & marketing technology landscape, who can be help shape strategies and deliver better outcomes for our clients.

Please note: This is a hybrid schedule requiring of 4 days/week on average in office. If you are contacted for an interview, your recruiter will discuss specifics with you, inclusive of any necessary reasonable accommodations.

Responsibilities

• Partner with account leadership to draft scopes of work, outline deliverables, and design staff plans
• Lead and ensure high‑quality outputs across measurement planning, data strategy, reporting automation & dashboarding, and insights
• Own executive‑level presentations in partnership with other discipline leads – inclusive of quarterly business reviews, proposals, annual strategies
• Participate in new business proposals and presentations as a data science & analytics lead, owning data strategy & measurement related content
• Contribute to the media Data Science & Analytics practice, including thought leadership, and toolkit & vendor assessments
• Line management of other team members including coaching, mentorship, and output quality assurance

Qualifications

• 9‑11+ years of experience in media analytics, digital analytics, or marketing analytics
• Media or digital agency experience highly desired
• Mastery of paid media measurement approaches, tools, and methodologies
• Knowledge and demonstrable understanding of key media measurement methodologies (attribution, MMM, incrementality, surveys, etc)
• Strong understanding of ETL, data transformation, automation, and pipeline architecture
• Very strong communication and storytelling skills with experience presenting to, and influencing executive level clients
• Experience leading teams and line managing
• Ability to lead projects and mentor teams, ensuring delivery of high-quality, data‑driven outputs

Additional information

The Power of One starts with our people! To do powerful things, we offer powerful resources.

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• ‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

Razorfish is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail].

All your information will be kept confidential according to EEO guidelines.

Compensation Range: USD $168,150.00 - USD $257,712.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. This role may also be eligible for bonus or incentive compensation. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third‑party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 10/15/2026.