Vice President, Channel Marketing: Data-Driven Growth Leader

PIMCO; Newport Beach (CA); On-site; USD 150,000 - 225,000; Full time

Job summary

PIMCO is seeking a Channel Marketing Manager for its U.S. Global Wealth Management Marketing team in Newport Beach.

This role drives data-driven, multi-channel campaigns, leveraging segmentation and analytics to target financial advisors and enhance client engagement. You will partner with sales and cross-functional teams to translate business priorities into scalable marketing programs with measurable impact.

Qualifications

• Bachelor’s degree required.
• 8+ years of experience in asset management or financial services marketing.
• Strong knowledge of intermediary, institutional, and/or advisor client segments.
• Demonstrated experience developing and executing integrated marketing strategies across digital, content, event, paid media, and sales enablement channels.
• Proven success partnering with sales teams to drive commercial outcomes.
• Experience leveraging data, marketing technology, and automation to enhance channel marketing effectiveness and efficiency.
• Genuine interest in applying innovative tools, including AI, to improve campaign performance and scalability.

Responsibilities

• Develop and implement integrated, multi-channel marketing strategies aligned with business and firmwide growth objectives.
• Design and execute multi-year marketing plans to support key client segments and distribution priorities.
• Own client segmentation and audience strategy, leveraging insights and analytics to inform targeting, enhance personalization, and optimize marketing investments.
• Lead the development and activation of integrated marketing programs that drive awareness, engagement, and conversion across the client lifecycle.
• Partner with sales leadership to translate business needs into actionable marketing strategies and align initiatives with sales priorities.
• Coordinate across Digital, Events, Content, Creative, Analytics, and other partners to deliver cohesive client experiences across channels.
• Localize and activate broader marketing campaigns for regional relevance and effectiveness.
• Utilize data and marketing technology to measure performance, generate insights, and optimize strategies with automation to drive efficiency.

Skills

Data-driven marketing

AI & automation

Integrated marketing

Stakeholder collaboration

Project management

Strategic thinking

Excellent communication

Education

Bachelor's degree

Tools

Smartsheet

Seismic

Job description

PIMCO is seeking a Channel Marketing Manager for its U.S. Global Wealth Management Marketing team in Newport Beach.

This role drives data-driven, multi-channel campaigns, leveraging segmentation and analytics to target financial advisors and enhance client engagement. You will partner with sales and cross-functional teams to translate business priorities into scalable marketing programs with measurable impact.