Vice President, Advisor Marketing

Thrivent Financial; Minneapolis (MN); Hybrid; USD 236,000 - 354,000; Full time

Benefits offered by this job

Health insurance

401k

Pension

Paid time off

Volunteer time off

Parental leave

EAP

Job summary

Thrivent Financial is seeking a Vice President of Advisor Marketing to define and lead enterprise marketing strategy for Thrivent advisors. This role drives growth by modernizing the advisor marketing service model, delivering scalable, compliant, and high-quality marketing solutions across the enterprise.

The leader partners with Distribution, Marketing, Product, Technology and enterprise stakeholders to align investments with advisor and client needs, while managing a modern internal agency

Qualifications

• College degree, advanced degree or MBA in marketing preferred.
• 15–20 years of marketing, advertising, or communications experience, ideally in financial services or agency environment.
• Able to design, execute and measure marketing strategies contributing to growth.
• Experience in driving sales enablement through multi-distribution channels.
• Experience in a regulated environment with understanding of Compliance.

Responsibilities

• Develop and execute the long-term vision and strategy for Advisor Marketing.
• Lead the transformation of advisor marketing and modernize the service model.
• Champion a best-in-class advisor marketing experience with scalable, customer-centric solutions.
• Drive continuous improvement to increase efficiency, advisor satisfaction, and business outcomes.
• Define the enterprise Advisor Marketing service model across segments and ensure access to support and tools.
• Oversee training, communications and change management for advisor marketing capabilities.

Skills

Strategic leadership

Marketing strategy

Change management

Cross-functional collaboration

Influence senior leaders

Data-driven decisions

Communication skills

Education

MBA or advanced marketing degree

Job description

The Vice President, Advisor Marketing is responsible for defining and leading the enterprise strategy that enables Thrivent advisors to grow their practices through modern, scalable, and differentiated marketing. This leader serves as the executive responsible for transforming advisor marketing by setting the strategy, evolving the team and service models in support of the strategy, operating within Thrivent's Product Operating Model, and delivering integrated marketing solutions that improve the advisor experience while driving business growth. As a key member of the Brand & Integrated Marketing leadership team, this Vice President partners closely with Distribution, Marketing, Product, Technology and enterprise stakeholders to ensure advisors have seamless access to marketing capabilities, tools, content, and services. The Vice President leads a modern internal agency that partners with advisors to grow their practices by delivering strategic marketing expertise, scalable capabilities, and exceptional service. Through strong partnerships with Distribution and cross-functional teams, this leader continuously evolves the advisor experience to ensure marketing solutions are innovative, measurable, and aligned with business priorities. This leader provides executive oversight for the Advisor Marketing teams and service model, Advertising Compliance, and Multicultural Marketing, ensuring these capabilities work together to deliver compliant, inclusive, and high-quality experiences that strengthen advisor engagement and accelerate growth.

DUTIES & RESPONSIBILITIES

Advisor Marketing Transformation & Alignment

• Develop and execute the long-term vision and strategy for Advisor Marketing, aligning capabilities to enterprise growth objectives and evolving advisor needs.
• Lead the transformation of advisor marketing by modernizing the advisor service model and partnering with the Advisor Marketing Product team on delivery of experience and capabilities.
• Champion a best-in-class advisor marketing experience by simplifying how advisors access marketing support and creating scalable, customer-centric solutions across the advisor lifecycle.
• Drive continuous improvement initiatives that increase efficiency, effectiveness, advisor satisfaction, and measurable business outcomes.

Advisor Experience & Marketing Enablement

• Define the enterprise Advisor Marketing service model, ensuring advisors across all segments receive the appropriate mix of strategic support, self-service capabilities, education/training, and marketing solutions.
• Serve as the executive voice of the field within Marketing, bringing advisor insights into enterprise planning and ensuring marketing investments align with advisor and client needs.
• Partner with Distribution and Field leadership to strengthen advisor adoption of marketing programs, campaigns, tools, and capabilities that drive practice growth and client acquisition.
• Oversee advisor marketing training, communications and change management efforts that improve awareness, utilization, and satisfaction with marketing capabilities.

Advertising Compliance

• Own and hold accountability for the policy, easy-to-use policy guide, and review process that delivers on the business need for advisors to be able to quickly and easily market themselves without review in most cases, and in cases where review is needed, said review is prompt, efficient, clear and consistent.
• Provide executive leadership for Advertising Compliance, driving modernization of review processes and governance while balancing speed, risk management, and exceptional advisor service.
• Lead the evolution of compliance operations through process optimization, technology enablement, governance, and partnership with Legal and Risk functions.

Multicultural Marketing

• Provide strategic leadership for Multicultural Marketing, ensuring inclusive marketing strategies, proper translation, culturally relevant content, and advisor enablement that supports Thrivent's growth across diverse communities.
• Partner with Distribution and Field leadership to ensure Multicultural Marketing efforts are tied to Distribution priorities and are aligned to growth markets.

Leadership & Enterprise Partnership

• Build and lead a high-performing leadership team focused on strong execution, innovation, accountability, collaboration, and continuous improvement.
• Establish strong partnerships across Distribution, Marketing, Technology, Legal and executive leadership to influence enterprise priorities and remove organizational barriers.
• Develop organizational capabilities, talent, and succession plans that position Advisor Marketing for future growth and evolving business needs.
• Promote a culture grounded in Thrivent's purpose and values while fostering engagement, inclusion, and operational excellence.
• Provide strategic influencing and expert change management skills, drive operational efficiency, and demonstrate impact across the organization.
• Ensure regular, clear, and priority aligned communication and accountability.

Additional Information

* This role can be remote within the United States

The Vice President will interact with all levels of leaders, Executive Leadership Team, Board of Directors, and other key stakeholders across Thrivent. The Vice President may represent the overall organization and persuade key decision makers ensuring alignment with Thrivent’s strategies and goals. The Vice President will regularly communicate with all Brand & Integrated Marketing leaders as well as the greater Communications and Marketing, Distribution, and GCO leaders.

QUALIFICATIONS & SKILLS

• College degree, advanced degree or MBA in marketing preferred.
• 15-20 years of professional marketing, advertising, and/or communications experience, preferable in the financial services industry and/or agency environment.
• Demonstrated ability to design, execute and measure marketing strategies that contribute to the overall growth trajectory of an organization.
• Experience in driving sales enablement through multi-distribution channels with multiple products.
• Demonstrated experience working in a highly regulated environment with understanding of Compliance function.
• Demonstrated ability to influence a broad group of stakeholders and senior leaders, often without direct authority or span of control, team-oriented consensus builder who understands how to achieve buy-in from different leaders, builds bridges and designs win-win solutions across a large, matrixed organization.
• A strategic thought partner, this leader must demonstrate critical thinking, excellent judgement, and courageous leadership.
• Experience navigating complex and matrixed organizations to achieve desired results.
• Demonstrated ability to build teams and cultivate a leadership following within an organization.
• Business Literacy: Awareness and understanding of implications of economic variables on corporate financial success factors.
• Highly creative, strategic thinker.
• Strong relationship building, managing through influence, and coaching skills.
• Ability to think creatively about prospect and client needs and identify new and innovative ways to meet those needs.
• Deliver unanticipated results that exceed expectations, reframe questions, challenge assumptions, topple orthodoxy and disrupt the status quo.

Pay Transparency

Thrivent’s long-term growth depends on attracting, rewarding, and retaining people who are committed to helping others thrive with purpose. We accomplish this by offering a wide variety of market competitive compensation programs to attract, reward, and retain top talent. The applicable salary or hourly wage range for this full-time role is $235,710.00 - $353,564.00 per year, which factors in various geographic regions. The base pay actually offered will be determined by a variety of factors including, but not limited to, location, relevant experience, skills, and knowledge, business needs, market demand, and other factors Thrivent deems important.

Benefits

• various bonuses (including, for example, annual or long-term incentives)
• medical, dental, and vision insurance
• health savings account
• flexible spending account
• 401k
• pension
• life and accidental death and dismemberment insurance
• disability insurance
• supplemental protection insurance
• 27 days of Paid Time Off each year
• Sick and Safe Time
• 10 paid company holidays
• Volunteer Time Off
• paid parental leave
• EAP
• well-being benefits
• other employee benefits

Eligibility for receipt of these benefits is subject to the applicable plan/policy documents. Thrivent’s plans/policies are subject to change at any time at Thrivent’s discretion.

Thrivent provides Equal Employment Opportunity (EEO) without regard to race, religion, color, sex, gender identity, sexual orientation, pregnancy, national origin, age, disability, marital status, citizenship status, military or veteran status, genetic information, or any other status protected by applicable local, state, or federal law. This policy applies to all employees and job applicants.

Thrivent is committed to providing reasonable accommodation to individuals with disabilities. If you need a reasonable accommodation, please let us know by sending an email to [e-mail] or call 800-847-4836 and request Human Resources.

Remote

At Thrivent, we believe money is a tool, not a goal. Driven by a higher purpose at our core, we are committed to providing financial advice, investments, insurance, banking and generosity programs to help people make the most of all they’ve been given. At our heart, we are a membership-owned fraternal organization, as well as a holistic financial services organization, dedicated to serving the unique needs of our customers. We focus on their goals and priorities, guiding them toward financial choices that will help them live the life they want today-and tomorrow.

For over 100 years, Thrivent has been helping people build their financial futures and live more generous lives. Today, it’s a Fortune 500 company that offers a full range of expert financial solutions, serving more than 2 million customers, as well as the communities in which they live and work. Thrivent fosters a diverse workforce to serve our diverse clientele, reflecting a wide range of backgrounds and experiences.

If you’re intrigued about our work and the possibility of becoming part of it, we invite you to visit Thrivent.com to learn more.

You won’t just build a career; you’ll be part of an organization focused on growing, innovating, and serving.