Veterinary Relations Manager

AAVMP; Fayetteville (GA); Hybrid; USD 65,000 - 85,000; Full time

Benefits offered by this job

401(k) with employer match

Mental health resources

Paid parental leave

Pet perks

Job summary

Thrive Pet Healthcare in Atlanta, Georgia seeks a Veterinary Relations Partner to support Saint Francis Veterinary Specialists and South Atlanta Veterinary Emergency & Specialty. The VRM will liaison with referring veterinarians, grow referral practices, and oversee multi‑modal local marketing across Thrive’s hospitals and specialties.

Key duties include planning hospital visits, tracking referrals, coordinating CE events, and collaborating with hospital leadership and care teams to meet growth

Qualifications

• 3+ years in Veterinary industry experience preferred.
• 5+ years in Marketing experience preferred.
• Sales experience is preferred.
• Must be familiar with Microsoft Office programs and comfortable with presenting through Power Point.

Responsibilities

• Act as liaison between referring veterinarians and Thrive Pet Healthcare to drive referral growth.
• Plan and conduct hospital visits and coordinating with CSR and Specialty Coordinators to optimize referrals and fill rates.
• Develop and execute local marketing plans across Thrive Specialty practices and hospitals.
• Plan and organize CE events and community outreach to raise awareness and support referral networks.
• Monitor and report referral activity, case volumes, and revenue to practice leadership.

Skills

Field-facing travel

Marketing experience

Customer service

Interpersonal communication

Time management

Tools

CRM software

PMS

Microsoft Office

PowerPoint

Job description

Thrive Pet Healthcare is seeking a Veterinary Relations Partner to join our team to support Saint Francis Veterinary Specialists and South Atlanta Veterinary Emergency & Specialty in Atlanta, Georgia!

The Veterinary Relations Manager (VRM) serves as a liaison between the practice and referring veterinarians within the market and surrounding areas. The VRM will be a key strategic, operations, and communications representative to support the growth of referral practices and our specialty service lines. The VRM will possess and utilize a keen knowledge of local opportunities and challenges and be able to strategically navigate referral veterinarian and team relationships. This role manages the referral and reputation continuum for all specialty departments of the hospital. In addition, they are responsible for multi-modal local marketing for the entire practice including other assigned service lines, hospitals, or strategic focus areas. The VRM collaborates with other employees in the practice and ensures efficient processes as they pertain to referrals.

Leading with Your Head

Understanding business, solving problems, and making decisions through inclusive contributions of others

• Help Develop a ‘Professional Promise’ that will guide all referral veterinarian and client decisions.
• Develop a call routing schedule for the purpose of engaging our top referring practices and veterinarians, and prospecting our next generation of top tier referring practices.
• Work alongside hospital leadership and specialists to schedule routine ride-along visits with Thrive Specialists to referring hospitals to facilitate referral growth.
• Plan and execute referring hospital visits 4 days per week, with a goal of approximately 30 practice visits per week.
• Utilize PMS and/or CRM software to document and track weekly interaction with referring vets, including call notes and reach/frequency targets for each referring veterinarian practice.
• Meet new business volume goals/targets in year over year referral business growth.
• Act as administrator for the rVetLink and/or records sharing system for each practice.
• Actively monitor specialty doctor schedules to improve appointment fill rates through coordination with practice staff.
• In coordination with CSR and Specialty Coordinators, generate and review monthly and quarterly fill rates and referrals with practice and field leadership, as well as marketing team.
• Report case volumes, outreach calls, referral tracking, referral revenue and procedure counts to practice leadership monthly.
• Ensure that referral hospital complaints are shared directly with hospital leadership to address immediately.
• Plan and organize CE events to be hosted in different venues, including hotel meeting space, restaurant meeting space, customer sites, and Thrive Specialty practice.
• Work with our Medical team to secure RACE or state board CE credit for medical education events
• Plan and organize attendance in community events, local VMA meetings, and newsletters.
• Complete all assigned tasks in a timely manner.

Leading with Your Heart

Interpersonal aspect of leading with Emotional Intelligence (EQ), effective use of influence, working together constructively and creatively

• Demonstrate excellent customer service and EQ when speaking to clients, veterinarians, and all members of the referring practice team.
• Assure Practice and Thrive brand/message is meeting strategic objectives outlined in the Thrive Plan, including ongoing communication to all staff with highlights of visits.

Leading With Your Hands

The art of bringing people together to leverage their skills, talents, and knowledge to achieve a common purpose with greater results.

• Work closely with the CSR department, schedulers, specialty coordinators, Specialist DVM’s and technicians, keeping an open dialogue and direct communication.
• Works with all practice departments collaboratively to acquire extensive knowledge of clinical services and articulate in an engaging manner to represent practice and thrive.
• In coordination with CSR and Specialty Coordinators, generate and review monthly and quarterly fill rates and referrals with practice and field leadership, as well as marketing team.

Key Qualifications

• Has an extensive knowledge of the hospital, doctors, processes, and policies.
• Upholds Thrive core values and standards.
• Must always maintain a clean and professional appearance.
• This position requires 80% field facing travel and the ability to keep a flexible schedule, potential to work overtime, work weekends and/or travel.
• Must have reliable transportation.
• Able to accept and manage critical feedback.
• Capable of leading, managing, influencing, and coaching staff at all levels regarding marketing best practices and marketing initiatives and support.
• Excellent interpersonal communication skills.
• Excellent time management and self-management skills
• Holds and practices a “do the right thing” mentality.
• Sales experience is preferred.
• Must be familiar with Microsoft Office programs and comfortable with presenting through Power Point.

3+ years in Veterinary industry experience preferred.

5+ years in Marketing experience preferred.

Compensation

Compensation: $65,000 - $85,000 / year based on experience

Benefits

Thrive offers a suite of benefits to support team members’ emotional, physical, professional, and financial wellbeing. In addition to our health and life insurance, and short- and long- term disability plans, we offer eligible team members:

• Competitive pay
• 401(k) with employer match
• Mental health resources, including easy access to therapy through Lyra Health
• Paid parental leave
• Purr-ental leave for when you adopt a pet
• Subsidized backup childcare and elder care
• Expert advice, support and network discounts for fertility and family planning
• FREE CE courses
• Pet perks and veterinary service discounts
• Student loan support tools and assistance

*Some benefits shown are only for full-time team members who work 30 hours or more per week. Certain Benefits may be subject to waiting periods or length of service requirements.

About Thrive

Thrive Pet Healthcare creates the future of pet well-being through medical excellence, innovative technology, and a connected community of teams and partners. Today, its network of 360+ primary, emergency, and specialty hospitals across the U.S. cares for pets of all ages and health needs, while portfolio companies provide tools and technology that help veterinary teams work smarter and deliver better care. Thrive invests in its people-through mentorship, leadership programs, continuing education, and well-being initiatives-so teams can grow and feel supported. For pet owners, convenient solutions such as a mobile app, digital booking, Thrive PlusTM membership, HereFurYou Helpline, an online pharmacy and flexible financial options* make accessing quality care simpler- giving families the peace of mind their pets deserve. Learn more at thrivepetcare.com.

We welcome you to join our story and join where #WeThriveTogether.